video

Skype Coming to Facebook to Power Facebook Video Chat

Facebook is one of the most far-reaching social networks in existence and like it or not for many less technical savvy users Facebook is the Internet. Also consider the fact that over the last few years video chat has received a huge boom in public consciousness thanks to things like Apple’s Facetime and Oprah’s open endorsement of Skype. It seems only natural that the next logical step for Facebook would be to expand its instant messaging service into a full-blown video calling service.

According to an article on Techcrunch Facebook is planning on doing just that and is partnering with none other than Skype, the biggest name in the video calling space to get it done. Skype’s key objective has always been to be as prolific as possible and a Facebook partnership would go a long way to accomplishing that goal. When you consider the on going Microsoft buy out of Skype and look at how its search engine Bing partners with Facebook to provide better search results it seems even more likely.

According to the Techcrunch tipster the Facebook video-calling platform will be entirely web based with an optional desktop component. This isn’t exactly new technology so it’s easy to think such huge partners like Facebook, Skype and now Microsoft can pull it off. Adding fuel to the fire is an investment Microsoft made to the tune of $240 million in Facebook back in 2007 that left many of us scratching our heads. If all of this still isn’t enough to convince you Mark Zuckerberg him self will be making a “huge announcement regarding Facebook” later this week.

Bio: Maria Rainier is a freelance writer and blogger for First in Education where she’s recently written about online museum studies programs along with a guide to cost estimator jobs. In her spare time, she enjoys yoga, traveling, and working with origami.

YouTube Getting Social With Facebook Integration

YouTube Logo

Google has been rolling out new products and features in excess as of late. The most recent is a partnership and tighter integration with the social network Facebook.

Youtube is now experimenting with a new “feed” which will  connect YouTube and Facebook. The Facebook feed will push your friends embedded YouTube videos directly to your YouTube homepage.

While the YouTube syndication is still being tested, this blog post will provide deeper details on how you can try the feed for yourself.

A software engineer at YouTube, Chris Testa, said in the blog post:

“Sometimes those videos are served up by algorithms that offer recommendations based on your viewing history or the channels you’re subscribed to. By adding the videos your friends are embedding on Facebook into the mix, we’re hoping to close a loop with regards to how videos are shared and consumed these days.”

So why would YouTube want to go this route? Consider this – according to YouTube, a staggering 46.2 year’s worth of YouTube videos are viewed on Facebook everyday. The numbers for other social networking sites Orkut, MySpace and Hi5 trail off significantly at 12.7, 5.6 and 1.2 year’s worth of video views per day, respectively.

Online Video Booms – Myspace Video Plummets

Video consumption online has exploded in the U.S. and has only been further increased with the emergence of Hulu and others. Ironically, for entertainment-heavy and Facebook competitor, MySpace, unique views and videos served have declined sharply.

Consider these stats depicting the monumental growth in video consumption in the U.S. in November 2009. According to Comscore, 170.6 million U.S. residents watched almost 31 billion videos, an average of 182 videos per person. That’s a big increase from 146 million unique viewers and 12.7 billion videos, an average of  87 videos per viewer, in November 2008.

MySpace, admittingly, is more noted for their strong focus on recording artists and entertainment in general, pointed out that, despite declines in unique viewers and videos watched, on a per user basis, its online video engagement is up.

In an e-mailed statement, Myspace  said:

“Our user engagement numbers for video were higher than ever — highly engaged users are staying on MySpace and watching more videos.”

That said, there is no denying the fact that the overall trend in the U.S. is an increase in both unique viewers and in videos watched, not a decrease.

What are your thoughts? Is this yet another sign of the ‘end’ as we know it for Myspace? Leave your thoughts in the comments!

Facebook is the #3 Video Network

total-streams-260Facebook took a big leap up the video streaming rankings last month after barely making it into the top 10 during hte previous month. It is now sitting pretty in the number 3 slot behind YouTube and Hulu. While Facebook clocked up over double the unique viewers of Hulu, total streams were dominated by Hulu almost 4 to 1.

While YouTube is still the dominant market leader, executives at Hulu might want to take notice of the sheer viral power of the ‘social’ network’ impact that Facebook commands.

The picture for online video overall seems somewhat plateaued, with a Nielson reported 11.2 billion total streams in October — which is only enough to match the numbers from the hot summer video season. Still, total views are up slightly from September’s 11 billion, although uniques have fallen very modestly to 138.6 million from 139.3 million the previous month.

nielson-facebook