Good artists copy, great artists steal. This pithy quote holds true in this fast-paced, technologically-driven world of ours. More and more businesses are succumbing to the addictive habit of ‘borrowing’ the work of their competitors. At the moment, what is on everyone’s lips is Facebook and its acquired appetite for Twitter’s features. Facebook has just rolled out the ‘trending topics’ and ‘hash tags’ features synonymous with Twitter. Although Facebook is likely be vilified by the Twitter faithful, it is more likely that the dust will settle sooner rather than later. This is because Facebook represents great artists. So this is how to copy the Facebook way.
Keep Up Or Stay Ahead of Competition
Although Facebook is the largest social media site on the planet boasting of over 1 billion active users, Twitter with its 200 million active users remains a competition to reckon with. Facebook is constantly looking on it rear view mirror to look at who is catching up. It then figures out what gives its competitors their competitive advantage and tries to imitate or innovate. The former option is often the most appealing one.
Understand What Makes Your Competitors Tick
In the chess game, if black copies exactly what white is doing, black is doomed to finish last. That is the thing about blindly copying what your competitor does. Facebook has figured out that social media users love to be on the know about what is being talked about across the world thanks to the popular trending topics feature on Twitter. The trending topic feature of Facebook will be similar to that of Twitter except that it won’t track trending topics based on hash tags. Instead, trending topics will be tracked based users’ posts. So much for a different approach!
Final Word on Copying Competition
Copying competition is often a contentious issue that the advertising campaigns of most organizations fail to address sufficiently. Businesses should aim to protect their ideas and brands from imitation. However, copycats will always be on the prowl. Copying does work when employed expertly like Facebook, why not copy then?