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Copying Your Competitor The Facebook Way

Copying Your Competitor The Facebook Way

Good artists copy, great artists steal. This pithy quote holds true in this fast-paced, technologically-driven world of ours. More and more businesses are succumbing to the addictive habit of ‘borrowing’ the work of their competitors. At the moment, what is on everyone’s lips is Facebook and its acquired appetite for Twitter’s features. Facebook has just(…)

Using Facebook Hashtags For Business Promotion

Hashtags have been all the rage on Twitter for years, but Facebook recently introduced them.  While the use is similar to that of Twitter, there are some stark differences.  These are used so that people can see a newsfeed full of posts related to that specific tag.  It is a way for people to condense(…)

Social Media Is Revoloutionizing Customer Service

Social Media Is Revoloutionizing Customer Service

Are you among the 80 percent or the 20 percent? Eighty percent of brands reported they expected to be tapping into social media as a customer service tool by the end of 2012. If you’ve landed in the 20 percent, you could be missing out on millions of opportunities to connect with your consumers. Take(…)

Twitter Releases Answer to Facebook Connect

Facebook Connect was first announced in May 2008, and currently boasts over 80,000 websites have added the feature with over  60 million Facebook users engaging with Facebook connect on third party websites each month. According to multiple sources, Twitter is now preparing to launch its own set of tools that will let third party websites(…)

Facebook Launches Twitter “Retweet” Feature

It’s been a long time coming – Facebook launching its own version of Twitter’s retweet feature. Facebook has rolled out a “via” feature that allows you to repost another friend or user’s shared items, with a “via” link attached for attribution. With most new features, Facebook institutes a progressive rollout, however, it appears the ‘via’(…)

How To Train Your Staff on Social Media

I wanted to call your attention to a post I wrote for our sister blog [www.emarketing-newsletter.com] regarding training your staff on social media. While it doesn’t deal directly with Facebook, the examples of the negative implications that a companies staff can have while posting and browsing on Facebook increase every day. As a result, being(…)

Facebook Fan Page and Fan Analysis

Facebook fan pages – you know, those public pages on Facebook that are created for brands, media outlets, celebrities, and wanna-be celebs, etc. Well, it turns out many of them just aren’t that popular! According to Sysomos, a social media analytics firm, 77% of Facebook fan pages have less than 1,000 fans. Sysomos analyzed 600,000 fan(…)

Xbox Live Integrating Facebook & Twitter Next Week

Just yesterday I wrote about Facebook being integrated into Playstation 3 and now official news from Xbox regarding their own social integration. If you didn’t get into the Preview Program for Xbox LIVE’s forthcoming social networking integrations featuring Twitter, Facebook and last.fm support, don’t worry — you don’t have too much longer to wait. According(…)