tips

4 Facebook Commandments That You May Not be Aware Of

4 Facebook Commandments That You May Not be Aware Of

Most businesses use facebook as an all around tool to improve their online presence. Unfortunately, there are still some that are not able to hit their mark. Ever wondered what went wrong? After all the trouble, effort and money what could possibly not work? Yes, this may be very hard to consider but this could definitely be with their Facebook marketing strategies.

It is understandable to assume such thing, especially if it is with Facebook, as it is the most popular platform worldwide. If that fact is not amazing enough for you, let me tell you that Facebook gives 75% sale and brand awareness increase for businesses that are able to utilize its business pages and features well.

Here are some unobvious crimes you may be doing that is causing your business’ downfall. It is not too late for a total reform. Better late than never!

1. Post regularly not often

Many do not realize the difference between the two. The goal is to stay active but posting too often does not fulfill this task. Based on audience feedback, 92% claims that seeing posts from the same company over and over again becomes annoying after time. This, later on, causes your target market to unfollow and ignore your marketing content.

Plot a map of schedule that will help you determine the best time to post your content. Categorize them by dividing your posts based on topic and type. We’ve listed below some labels to help you on dividing your content.

  • Fun posts
  • Informational posts
  • Curated posts
  • Blog Posts

2. Avoid leaving senseless comments on people’s posts

Building engagement is one of the key strategies  successful marketers work on every time they run a Facebook marketing campaign. Building engagement invites organic audience and usually provides positive results. It is considered the most proactive and natural type of strategy and yet, the most difficult.

Knowing how to communicate well with your target market is crucial and hard. Current trend, emotional connection and “online etiquette” must be considered before pitching in as communication as we all know is irreversible. It can grow or break your brand and business in no time. This being said, it is advisable to avoid leaving senseless and unnecessary comments and messages on people’s posts. Not only you carry your company’s name but you are also responsible for whatever they will feel and think. Leave them something good to remember

3. Do not ignore negativity

Staying silent in the midst of a controversy is a sign of professionalism. However, staying silent for a very long time can kill your business in silence too! Ignoring negativity is in a totally different level when comes to risks and many aspects of business.

It is best to answer questions properly, politely and shut down accusations before it even reach more people. Be sensitive of your audience and clients’ feedback. By simply checking your inbox, you can already minimize the possibilities of getting demands, refunds, bad criticism, false accusations and many more.

4. Never post Click-Baits

Click-baits are posts that are using intense headlines with unrelated content. This is stooping low. There are a lot of interesting and informational content out there you can find online, all you just need to do is search.

Doing this will just piss your audiences to the extent that they may unfollow you. Worse than that you can be called out for your poor sense of professionalism. Keep in mind that as a marketer, your main purpose is to meet your target market’s needs and to show them that you are the answer. When the headline sets the right expectation, it will be easier for them to see and give value to your efforts. When it doesn’t, they just bounce off.

Facebook Marketing and Advertising Tips

As with all marketing channels, you must consider the mindset of the user. Unlike advertising on Google or Yahoo you need to think about targeting a user (or group of users) who is part of a demographic rather than a specific keywords.  The concept of targeting a ‘query’ needs to be thrown out the window! Rather, target a group!

Facebook Marketing Tips

So what are the benefits of  advertising on Facebook?  The simple answer is it’s cheap and targeted.  The average CPC across the board is around 20-30 cents. One of the benefits of the Facebook ad platform is that it isn’t completely clear on what someone might be buying (think trademarked  or branded terms in paid search). When this comes to branded terms, you can really tell if you’re bidding on a specific brand in Google/Yahoo!/Bing and your keyword could be declined/deleted as such. However, this is NOT the case in Facebook.  By leveraging “interests” for advertising, you can bid on users that might like your competition, and it would be nearly impossible to find because it isn’t query based.

Facebook Advertising Tips

Similar to pay per click advertising, you should always test your ads.  Put simply, test everything: alternative landing pages, different phone numbers and most importantly make sure you have analytics in place to track your results.  One word of caution, “interest targeting” can provide a great return but watch out for burnout.  Sending the same message to the same group of people over and over again can stop working quickly so be sure to vary your messaging every so often. A potential alternative is to send people to your fan page because you get higher viral multipliers.  By taking them and turning into a fan, you can get more and more life from your spend.

Facebook Analytics Tips

We recommend viewing Facebook’s suggested best practices and these common reasons for ad rejections prior to getting started!