Nielsen User Study Nielsen’s recently released study paints U.S. broadband users as “going social, and checking out Web videos.” Consider this, 56% of active U.S. Web users spend on average 6 hours on Facebook per month. Even more interesting, Facebook is the third-most-visited site by users 65 years and older. All in all, the total time Americans spent on social networking sites in 2009 increased a staggering 277%! Here are a couple additional thoughts from Nielsen’s study. The average U.S. worker spends five hours per month browsing social networks from the...

Myspace Video Plummets Video consumption online has exploded in the U.S. and has only been further increased with the emergence of Hulu and others. Ironically, for entertainment-heavy and Facebook competitor, MySpace, unique views and videos served have declined sharply. Consider these stats depicting the monumental growth in video consumption in the U.S. in November 2009. According to Comscore, 170.6 million U.S. residents watched almost 31 billion videos, an average of 182 videos per person. That’s a big increase from 146 million unique viewers and 12.7 billion videos, an...