Social

Using Facebook as a Launch Pad for Your Business in Social Media

Using Facebook as a Launch Pad for Your Business in Social Media

Facebook can do a great deal for any business provided you put effort into maintaining your profile. Many who have negative experiences using social media for promoting a business fail from lack of effort. You can’t simply provide a few posts of information and expect visitors to flood your website or physical location. Like anything(…)

How to Time your Facebook Posts to Increase Engagement Rates?

Facebook has users from all over the world, logging in pretty much all through the day, sharing, liking and communicating. When it comes to Facebook, as surprising as it may sound, timing is really important. What you say doesn’t just need to sound good enough to get noticed, it also has to be posted at(…)

The Modern Day Buyer and the Social Media Movement

It’s an undoubted fact that the sales process has evolved significantly over the last few years. Indeed, it’s almost indistinguishable from its decade-old counterpart, what with the true dawning of the digital age and, more over, the advent of social media; the buyer now has more knowledge, more power and is altogether more aware of(…)

Senior Citizens and Social Media – Are Seniors Using Facebook?

We naturally think of social media as the province of the young and hip. Our stereotypical image of a new-media-savvy person is young, spectacled, and nerdy, clad in sneakers and T-shirt, with a tattoo or three and an occasional piercing, slurping Red Bulls and munching junk snacks while hiding his lingering acne. Older people, we(…)

Facebook and Social Networking Tools for Mac

Looking for places to market your products or services? While Facebook is the clear leader in targeting and reach, be sure not to overlook additional social networking sites such as Twitter and YouTube! Just what is a social networking site and how can it help you? It is a place on the Web where people(…)

Guide to Facebook Page Upgrades for Business

As of March 10th, all Facebook pages have received an updated layout and several new features to help you engage with your fans. Here are some of the Facebook page upgrades: Notifications when fans interact with your page or posts A place to showcase photos along the top of your page A news feed for(…)

Facebook Ads – Online Reporting Guide from Feb 2010

I stumbled across this Facebook reporting guide for those who are interested in running Facebook ads, or already are! It’s called “Facebook Online Campaign Reports: Product Guide for Brand Advertisers”. Since it was created earlier this year, I’m sure there’s some content that could be outdated – i.e. like vs. fan. That said, it is(…)

Study: Nielsen – Website Users Growing More Social

Nielsen’s recently released study paints U.S. broadband users as “going social, and checking out Web videos.” Consider this, 56% of active U.S. Web users spend on average 6 hours on Facebook per month. Even more interesting, Facebook is the third-most-visited site by users 65 years and older. All in all, the total time Americans spent on social(…)

Online Video Booms – Myspace Video Plummets

Video consumption online has exploded in the U.S. and has only been further increased with the emergence of Hulu and others. Ironically, for entertainment-heavy and Facebook competitor, MySpace, unique views and videos served have declined sharply. Consider these stats depicting the monumental growth in video consumption in the U.S. in November 2009. According to Comscore, 170.6 million U.S. residents watched(…)