social networking

Facebook Vs Pinterest: 5 Things We’ve Learned

Social media platforms have proved to be very useful within the world of business in recent years and it seems that every company worth their salt has a profile on at least one social media platform. Uses vary from brand awareness and search engine optimization to cultivating a forum style environment for communication with customers.

One brand doing very well on the social media front is online jewelery store Boticca. Their stunning products and loyal customer base have made for the natural building of popularity in their social media platform especially Facebook, with their 27,000 likes and Pinterest with their 700 followers.

With the aim of gaining a fuller understanding into their customers and how they act while using social media, Boticca took a sample of visitors to each site, (Facebook and Pinterest) and compared their habits.

Their infographic explains their findings. The ‘5 Things we have learned’ informative diagram gives insights into conversion rates, customer engagement, new users and sales.


Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.

Facebook vs. Pinterest Marketing
Facebook vs. Pinterest – 5 Things We’ve Learned

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Facebook and Social Networking Tools for Mac

Looking for places to market your products or services? While Facebook is the clear leader in targeting and reach, be sure not to overlook additional social networking sites such as Twitter and YouTube!

Just what is a social networking site and how can it help you?

It is a place on the Web where people of all ages go to chat with friends, interact with associates, or just browse. Such sites can be used to interact with people in all fields of interest, but they seem to be a particular lure for young people.

It’s not hard to see how a social networking site can help to market an online business. If your business were offline, you would want to place your ads in areas where the greatest number of people could see them, such as in a shopping mall. Simple put, a social networking site is a lot like a mall.

Social networking sites appeal particularly to young people and those with plenty of disposable income. This is probably the reason why bands and other entertainers have such a strong presence on the social networks. Authors, software developers, game makers, really, people from any industry can be found there. If you want to reach a target audience, you will go where the people are. After all, Twitter has 200 million members as of this writing and Facebook has 600 million. Those numbers are nothing to sneeze at!

The right way and a wrong way to utilize the social networking websites.

Like other places on the Internet, neither users nor administrators like those who go around blatantly advertising their businesses on the social websites. This is not to say that you cannot advertise your business on Facebook, but you should remember that the site has an advertising program and you will have to pay for the privilege.

There are free ways to advertise on the social websites, but you must go about it in the right way. This means adding value and interesting content to your own page, as well as spending plenty of time interacting with others so that they are motivated to see what you have to offer.

Mac Tools to manage multiple social networking sites

There are programs for Mac that can help with this, and some applications work with more than one social network.

  1. Facebook Desktop from Bit Per Second – A browser-based application that provides an alternative way of accessing both Facebook and Twitter that some users may find more convenient.
  2. Seesmic – One of the more popular tools that allows you to manage multiple Facebook and Twitter accounts.
  3. Socialite From Apparent Software – Provides an attractive interface for accessing Digg, Flickr, Facebook, Twitter and RSS feeds.
  4. Yoono Desktop – Similar to Socialite, Yoono Desktop, which has a version for Mac, Windows and Linux and also allows connection with multiple social networks.
  5. RockMelt – A browser for Windows, Mac, Linux and the iPhone that also has social networking capabilities built in. It is the defacto successor to the Flock browser (which recently announced its end of support).

No matter how you participate, if you want to market your business, you will want to go where the people are, and nothing fits that description better than social networking websites.

Tim Arends authors Internet Mac Marketing where he offers a FREE 75-page ebook that covers everything you need to know about running your Internet business using a Mac, iPhone and iPad.

How To: Leverage Facebook as a Freelance Job Search Tool

job-search-social-media-posterThe constant challenge of freelancing lies in continually creating ways to market oneself and drum up repeat and new business. This is rarely, if ever, an easy thing to accomplish. The good news is, with the explosion in social media, this has become a slight bit easier.

We all know social networks such as Twitter and Facebook are fun networking and socializing platforms, but they, along with other social media tools, can also be used to enhance your job search and help you to land more clients. Don’t underestimate the usefulness of social media, you never know what you might find beyond the regular job boards.

Facebook holds the same networking and socializing benefits as those on Twitter and offers increased ability to build your social network through Facebook groups and fan pages. Many of the uses for these groups is job sharing so be sure you look beyond the obvious “freelancing” groups and fan pages.

So how should you use Facebook to find that next freelance job? First, you’ll need to know who to follow by simply searching your interests. If you’re a web designer, by all means, visit the various design groups but also branch out to the niches that interest you most like Flash design, CSS, etc.

Align Yourself with People Who:

  • Hire freelancers
  • Know people who hire freelancers
  • Outsource to other freelancers
  • Share the same ideas and interests
  • Have the potential to collaborate on ideas
  • Inspire you

Tips for Facebook Networking:

  • Look for opportunities to share job opportunities: Have you ever come across a good freelance opportunity that wasn’t a good fit for your skill set? Find other freelancers in that niche and share the opportunity. You never know when the favor will be reciprocated.
  • Share useful links: Every day yields new links to blog pots, news items, videos and cool tools for freelancers. How does this benefit freelancers? The constant opportunity to learn and become inspired by the world around us, so share those useful links!
  • Offer support: Fellow freelancers are very supportive and are often willing to offer tips and advice. You’ll also find collaborators, conversationalists and fans by being one of those ‘friendly freelancers’.
  • Offer camaraderie: Working from home can be a lonely existence. Facebook offers a means of escaping the solitude of a day spent alone in the home office.
  • Linked In: provide a link to your Linkedin profile showcasing your work history and accomplishments. Most importantly, be sure to keep your Linkedin resume up to date
  • Use your blog: Consider integrating your blog feed into your page or profile. Your content and ideas can help set you apart as an expert in your respective field.

Lastly, Be Careful What You Put Out There

We’ve all heard the horror stories. Remember that while using Facebook to find work, potential clients will also be using Facebook to check up on you. Build a professional profile and act appropriately so they feel as if can trust you with their brand. Create a separate profile if you tend to get a little crazy on the weekends.

What other tips do you have? Have you found jobs through your Facebook connections?

Bill Gates Rejoins Facebook & Gives Twitter A Try Too

Bill Gates Joins TwitterLast summer, Microsoft founder Bill Gates made the somewhat surprising announcement that he was quitting Facebook after being inundated with friend requests, explaining “It was just way too much trouble so I gave it up”. It looks like he’s decided to give Facebook another try. A few days ago, Gates launched both a new Facebook Page and a Twitter account (@BillGates).

TheNextWeb noticed Gates first updates on Twitter – mostly related to the crisis in Haiti. Most importantly, Bill Gate’s new Twitter account has been verified by Twitter as the real deal.

Facebook has also confirmed that the account is real and appears to have been created last month. Bill Gate’s first update was a link to his charitable Bill & Melinda Gates Foundation while, no surprise here,  his second shared item was a link to Other shared items include photo albums of his trips to Africa and India, and a link to the homepage of the prep school he attended.

By choosing to go the route of a Facebook page and Twitter account, Bill Gates won’t have to deal with the countless friend requests that caused his prior exit. Both Twitter and Facebook Pages use one sided connections — allowing anyone to follow him without any action required on Gate’s part.

Breaking: Facebook Being Integrated into Playstation 3

facebook-ps3Xbox LIVE recently released a Dashboard Update that adds social networking integrations with Facebook, Twitter and While not available to everyone the preview mode is being syndicated to beta testers and will go live to the public in short order. Perhaps trying to play catchup with Microsoft, Sony apparently has plans to add its own Facebook integration to the company’s flagship PlayStation 3 console in a coming firmware update.

Website Scrawl apparently found screenshots buried deep within a publicly available section of Sony’s European website showing off some sort of native Facebook integration, as evidenced by a Facebook settings subsection located in the User Accounts section of the PS3’s cross-media bar (XMB) main navigation interface.

Naturally, Sony refused to comment on the leaked shots or the Facebook integration rumour. However the screens do come from a legitimate Sony source, and it seems highly likely that they’d want to get in on some of the social media action considering they’re working diligently to portray the PlayStation 3 console as an all-in-one entertainment hub for the home.

Personally, I’m still not sold on the Verizon FIOS, Xbox, Playstation integration with social networks. What are your thoughts? Do you need social to be part of your video game experience?