social media

Using Facebook as a Launch Pad for Your Business in Social Media

Using Facebook as a Launch Pad for Your Business in Social Media

Facebook can do a great deal for any business provided you put effort into maintaining your profile. Many who have negative experiences using social media for promoting a business fail from lack of effort. You can’t simply provide a few posts of information and expect visitors to flood your website or physical location. Like anything business related, social media success will be determined by your effort. Facebook can be a powerful tool if utilized properly.

1. Privacy

Never use your personal profile in order to promote your business. There is nothing wrong with “liking” your own business page, but your customers and clients don’t care if your family reunion is delayed a week due to a rain storm. Your business profile should always be different than your personal one if you intend on attracting fans and patrons. It’s easy to set up a business page in Facebook and is it’s free to do so. In fact you can start with step 1 here.

2. Website

There are a variety of widgets and HTML coding that you can add to your website in order to create a cross promotion. Whether you are using WordPress, Joomla, or coded the website yourself, you can add the Facebook widget in order to promote your business. By adding the controls for liking and sharing pages on your website, you can further promote your business on Facebook from those who find the content worthy.

3. Local Advertising

Once your business page is developed, Facebook allows you to create advertisements that can be created using a variety of criteria. Based on personal profiles and the information of users, your advertisements can be focused on local groups of people tailored to the kind of business you conduct. As an added feature, Facebook will even show you how many users can potentially see your advertisement based on your location and target audience.

4. Inter-connectivity

One of the most appealing features of Facebook is the ability to link it to so many other social media platforms. Because of its popularity, you are able to connect social sites such as YouTube and Pinterest to your business page to further expand your promotional capabilities. However, you want to spend equal time developing those profiles as well if you want to succeed with social media marketing. For instance; any time you create a new image in Pinterest, it will be displayed in your Facebook profile as they could be connected depending on your settings.

5. Word-of-Mouth

One of the most powerful forms of advertising for any company is that from word-of-mouth. A business can be greatly affected by the experiences of previous customers and how they relate that experience to friends and family. Facebook takes that aspect to a higher level. If someone “Likes” a business in Facebook, all of his or her friends and family could see it – promoting additional interest. If anyone views that person’s profile they can see what he or she likes. It can start a snow-ball affect to create fans of your business.

Facebook can be more than just an area to chat with friends and family or play games. It can be a powerful tool for marketing purposes for the business as long as you put effort into the experience. Don’t assume that you will be instantly popular with the masses. Even the most successful of businesses had to develop the following they have today.

Author Bio:

Ken Myers is the founder of  http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.

Promote Your Business Through OrangeSoda social Media Marketing

Social media sites continue to grow throughout the United States and the World. There are too many advantages of social media to go through and identify each one; however, one of the biggest advantages of social media from a business perspective is the ability to advertise for relatively cheap. OrangSoda social media marketing professionals have the ability to promote various products or services in an effective manner via the most popular social media sites. One important aspect to advertising is the ability to deliver a message to the target audience in such a way that will motivate the consumer to act. Utilizing social media appropriately may not only save you money but ultimately help you earn money.

Best of Blogs

Blogs are basically a source for people to be able to record or log the events of their life onto a website that will allow family and friends stay informed of various activities. Many businesses and organizations are taking advantage of blogs and using them as a source to advertise promotions or deals that are happening within the company. A well designed, and up to date blog can allure consumers to consistently view the specific website. Although a blog may not be as effective as radio or television advertising, it does provide a great alternative to attracting a wide audience through pictures, video clips, and other information related to the company.

Fantastic Facebook

Facebook is among the most popular and well known forms of social media. It seems as though everyone from little kids to retired senior citizens have a Facebook account and consistently views their own profiles. Utilizing the popularity of Facebook to promote a specific product or service is a great way to gain publicity. Creating a profile or page for an organization or company is relatively easy and is a great advertising opportunity. Anything from a private sale to a nationwide organization should utilize the capabilities that this social media site has to offer.

Magnificent Marketing

The advances of social media have brought the art of marketing to an entirely new level. Computer literacy is a must in the marketing world and will only become more technologically focused in the near future. Business owners that are struggling to develop a strong marketing mix need to consider the possibilities that will come with OrangeSoda social media marketing. Marketing professionals understand how to design a profile or page in such a way that will be easy for those who visit the page to identify the benefits or a product or service. Developing a product or service and making it an affordable price that will still create a profit is only half the battle. Proper promotion is the step of the marketing mix that will attract a target audience to the product, thus leading to growth and ultimate success. The most popular social media sites will continue to compete with one another to create better and more effective ways to stay connected with family and friends; this form of competition will benefit those who use social media as a medium of promotion.

How Far Can The Law Control Social Media?

The open nature of the Internet makes it a bewildering place for newcomers. Back in 2009, security breaches and illegal activities led computer giant IBM to state “that the Internet has finally taken on the characteristics of the Wild West where no one is to be trusted.”

What are law enforcement agencies dealing with?

Just like the Wild West, criminals have found the Internet a perfect vehicle for committing all manner of crimes. These techniques have often existed for centuries, but the Internet offers a new way of finding and exploiting victims.

Here are the top three issues facing US lawmakers regarding the Internet.

1. Fraud, theft and criminal damage

Email has given fraudsters unprecedented access to more victims than ever before. With the click of a button, they can send thousands of emails designed to trick people into revealing personal details that can then be used for identity theft, bank fraud or extortion.

Computer viruses are regarded almost as an operational hazard of owning a computer. But they are designed to damage your computer, steal your data and cause general havoc. The offline equivalents would be stealing and criminal damage, which are clearly illegal; and the same goes for computer viruses.

Finally, there are hackers, people who deliberately try to break into computer systems. Again, the intention is usually to steal data, money, or to cause malicious damage.

2. Pornography

The US Government runs an agency dedicated to protecting children from Internet predators. The FBI works to identify and arrest paedophiles, as well as tracking and breaking child pornography rings.

There are also issues surrounding other “adult” pornography, which frequently breaches US publishing laws. Of a lower priority, the Police are still duty bound to investigate crimes reported to them.

3. Crimes against the person

Many people believe that the Internet is the ultimate forum for “free speech”. But some abuse the privilege making statements which are defamatory, slanderous or which breach hate speech laws.

Sometimes these personal attacks are apparently motiveless, leading to an online behaviour known as “trolling“. Police report that rates of cyberbullying increased by 400% between 2007 and 2011, for instance.

As crime prevention minister Jeremy Browne said in an interview, “What is illegal offline is illegal online. People should not be able to use social media to post anonymous abusive or threatening comments without facing any consequences.”

What is the problem?

As more and more of our daily interactions shift to online channels, the police face an increasingly difficult task maintaining law and order. Among the many hurdles they face are:

Technology

Internet and computer technologies continue to develop at an incredible rate. However, the police have neither the time nor the resources to stay on top of every new development.

The creation of laws to prosecute new crimes also takes time often several years. Until the law is passed, Police are often powerless to take proper action until the damage has been done and the criminal has long gone.

Anonymity

Users of chatrooms, forums and social media are afforded some level of anonymity, making it hard for police to unmask the perpetrators of online crime. Electronic detective work can usually identify online criminals in the end, but the process is slow and time-consuming.

There is an added element of difficulty when the crime has taken place on a website that operates from countries outside the US. In this instance, the police generally have to rely on the goodwill of the website operator to get the information they need to proceed to prosecution, which is not always forthcoming.

Bureaucracy

Solving crime can be a painstaking process at the best of times. However, cybercrime often requires liaison between different police forces and departments, the courts and Internet service providers. These third parties often operate their own bureaucracies, making it even harder to bring a case to resolution. Some are even deliberately obstructive because their operating ideologies are distinctly anti-police.

International law

When the crime takes place using a service from another country, issues of jurisdiction can further confuse matters. If a British person is cyberbullied by an American on a website run from Russia, there are three different national laws in effect. Even more confusingly, what is illegal here in the US may be perfectly legal in Russia, making a successful prosecution very difficult, if not unlikely.

Public sentiment

Despite the many potential problems presented by criminals on the Internet, proposals to prevent criminal activity are often opposed. Plans for an opt-out pornography filter (which would have required US internet users to register, or access to adult material would be blocked automatically) were overturned in 2012 following a vigorous campaign suggesting that such a filter was against freedom of speech laws.

Any proposed law which is believed to potentially limit online activities tends to come under similar pressure, making it very difficult to effectively limit loopholes exploited by criminals.

What can we expect in future?

Although the justice system is struggling to keep up with cybercrime, there is no suggestion it has given up. In the future we can expect to see:

More prosecutions

The surge in online defamation complaints to police has generated a similar increase in prosecutions. There is not yet any sign of a slow-down in reports, either.

As cybercrime becomes more common, police are dedicating more time and resources to detecting it. Specialist officers have the skills and expertise required to successfully prosecute more cybercrime cases than ever before.

More civil cases

Where undesirable activities online fall outside criminal law, people are still free to launch civil cases. The recent Twitter case involving a high profile politician being incorrectly named as a paedophile has resulted in dozens of people being sued for libel.

The number of similar cases will undoubtedly rise as people continue to seek damages for untrue or hurtful allegations that are posted on other social media sites.

New laws

The scams and tricks used by cybercriminals are constantly evolving. The United States legal system will also have to adapt to face these new challenges with relevant and updated legislation.

Justice Secretary Ken Clarke unveiled new plans to exclude websites from prosecution where their users were guilty of libel if they pass on the troll’s identity. Should the website choose to protect the troll’s identity, the operator will be held responsible for hosting the libelous material. This plan should become law within the coming months.

Because of the global nature of the Internet, there will also be increasing cooperation between nation states, particularly those who are members of the European Union. The Budapest Convention encourages a joined-up approach to tackling and prosecuting international crime, and the membership continues to grow.

So the Internet will always remain lawless?

Currently the law seems relatively powerless to combat cybercrime effectively. While it is true that the police are always playing catch-up with cybercriminals, they are actively working to increase protection for the public by dedicating more resources to tackling them.

The legal system is also trying to increase protection for the public, but the creation of legislation is a slow and arduous process. However, there is a clear intention to tackle and prevent crime across government.

So can the law effectively police the Internet? Arguably, the answer has to be ‘yes’, because we already have laws to address many of the crimes committed online. Just as hackers will try and steal your bank account details on the Internet, so too will a pickpocket in the high street. The law does not completely prevent crime, but it does give the victim an avenue of redress.

The best advice for staying safe online remains use your common sense. Do this, and you stand a very good chance of staying out of the grasp of dedicated criminals while using the Internet.

How to Time your Facebook Posts to Increase Engagement Rates?

Facebook has users from all over the world, logging in pretty much all through the day, sharing, liking and communicating. When it comes to Facebook, as surprising as it may sound, timing is really important. What you say doesn’t just need to sound good enough to get noticed, it also has to be posted at the right time to be visible to most people in your network.

Increase Facebook Engagement Rates

Here are three effective ways you can time your posts perfectly to get most of your followers to notice them:

1. Post when most of your followers are active on Facebook

This can get a little bit tricky and would require you to spend some time in research. But if you can observe and recognize that golden time when maximum number of your followers engages with your Facebook page, you can share your posts during this hour and know that it will be seen by a larger share of your fans.

Facebook typically registers the maximum activity during the day, which eventually subsides after evening hours. Research has shown that the period between 11:00 AM and 04:00 PM is the best time in the day to post any major news announcement about your brand on your page.

If you have something very important to share with your fans, make use of this window to ensure that maximum people will get to see it.

2. Make sure your posts are always visible in your followers’ News Feeds

Ensure that there is adequate time gap between two posts so that the previous post gets as much visibility as possible before it gets pushed out of the News Feed by your new post.

Posting too frequently can actually have an adverse effect on the visibility of your posts, so time them well.

There are tools that can tell can analyze how your posts are doing in the first 48 hours of being posted. Using such tools, you can identify the right time to post again.

3. Monitor your Facebook posts’ efficiency to constantly improvise

Your audience may not behave the same way followers of another business in a different industry or sector behaves. There are no hard and fast rules that can apply to all brands every group of consumers has a different usage pattern.

The best way to identify your consumers’ patterns is by analyzing their activity on your Facebook page. How much time do your followers spend on your page? How often do they visit, and when does this happen? How many likes and comments do your posts get on an average?

Once you have concrete data to analyze, you will be able to identify how your followers use Facebook. Using this information, you can adjust the frequency and timing of your posts to drive maximum engagement.

The author Vishal Gumber is founder of an Australian app development company Appsquare.

The Modern Day Buyer and the Social Media Movement

It’s an undoubted fact that the sales process has evolved significantly over the last few years. Indeed, it’s almost indistinguishable from its decade-old counterpart, what with the true dawning of the digital age and, more over, the advent of social media; the buyer now has more knowledge, more power and is altogether more aware of and alert to the field of sales than ever before. With instant access to their entire network of peers, there’s more opportunity for referrals, and yet more opportunity for a negative experience to spread quickly.

Whilst the many ways in which the sales landscape has been altered could be explained in pain-staking detail, and we certainly wouldn’t be done by tea time, what better way to display the changing tides of modern buying than with an infographic! The image below explains in facts and figures how the sales process has leaped online and is now deeply woven into the social networking industry.

So have a comb through, and ask yourself the question; is my business social? Am I keeping up with the demands of the modern day buyer? Do we need to change?

Social Medias Impact on the Modern Buyer

Image by MTD Sales Training, Copyright 2012. For sales training that utilizes the latest modern techniques and keeps you at the cutting edge of the industry, visit www.mtdsalestraining.com today!

Facebook Vs Pinterest: 5 Things We’ve Learned

Social media platforms have proved to be very useful within the world of business in recent years and it seems that every company worth their salt has a profile on at least one social media platform. Uses vary from brand awareness and search engine optimization to cultivating a forum style environment for communication with customers.

One brand doing very well on the social media front is online jewelery store Boticca. Their stunning products and loyal customer base have made for the natural building of popularity in their social media platform especially Facebook, with their 27,000 likes and Pinterest with their 700 followers.

With the aim of gaining a fuller understanding into their customers and how they act while using social media, Boticca took a sample of visitors to each site, (Facebook and Pinterest) and compared their habits.

Their infographic explains their findings. The ‘5 Things we have learned’ informative diagram gives insights into conversion rates, customer engagement, new users and sales.

 

Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.

Facebook vs. Pinterest Marketing
Facebook vs. Pinterest – 5 Things We’ve Learned

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Senior Citizens and Social Media – Are Seniors Using Facebook?

We naturally think of social media as the province of the young and hip. Our stereotypical image of a new-media-savvy person is young, spectacled, and nerdy, clad in sneakers and T-shirt, with a tattoo or three and an occasional piercing, slurping Red Bulls and munching junk snacks while hiding his lingering acne. Older people, we assume, lack the technological awareness and sophistication necessary to use social media and, their neural circuits having fossilized in the electronic Stone Age, and their ability to learn new tricks suffering from the drawbacks proverbially applying to old dogs. According to an article in MediaBadger, we would in many cases and ways be wrong, and those wanting to market to seniors should not ignore social media.

Here are some of the findings from the study:

  • The first users of the Internet back in the 1990s were in their 40s and older. That’s primarily because the cost of computers in those days was much higher than it is today, and there were no portable options, so older people with higher and more stable incomes were the ones likely to be using it. Those same early Internet users have graduated to social media as they have emerged into being.
  • The reasons why seniors (or “silver surfers” as the study quaintly terms them) engage in social media may be slightly different than for younger users. The biggest single reason is to stay in touch with friends and family, followed by pursuit of hobbies, with services, vacationing, and shopping filling the next three categories. Seniors still tend to be less trusting than younger people of online shopping and banking.
  • A study of which social media outlets are used by age group shows that seniors are more likely to use Facebook, on-line forums, and photo sharing services than they are other outlets. Seniors are less likely than younger people to post videos on YouTube and similar outlets, but quite likely to view on-line videos.
  • Seniors are late adopters of changing social media and less likely than younger people to learn new media that are difficult or complex. They quickly develop habits of use (or already have them by now) and are resistant to change. They love to comment online about current events, politics, or most other subjects and tend to have strong opinions. Then tend to prefer simple and easy to learn tools that interface easily with services and methods they are already used to using.

There are, in short, many differences between older social media users and younger ones. Just the same, this is not a demographic that Facebook marketers should ignore, nor are social media something that should be ignored by companies that routinely serve an older clientele.

While seniors are becoming more internet savvy, they are still at risk for online scams.  If you are a senior citizen or have a family member who is, a background check for all new friend requests may be a good idea.

Social Media Is Tool Behind Betty White Success

betty-white-gleeMany people have heard that Betty White was recently on Saturday Night Live, the popular evening variety and comedy show. While she may not seem like the typical comedian or performer for this venue, it is in part the success of Facebook and other social media networks that has helped her to do so well. The fact is that social media is changing the way that people interact with each other, even as far as who is put onto television.

While the Saturday Night Live gig was a big one for Betty White, there is now a new push for the actress and comedienne. Now, a new Facebook page has sprung up with the goal of helping to put the comedienne at the Oscars. Further, another Facebook campaign is hoping to get her onto the new season of Glee, the fabulously popular show on Fox Network. The page is called Betty White on Glee.

A similar campaign was successful at landing White on Saturday Night Live just a few months ago. The first campaign was on a page called Betty White to Host SNL (please?). That Facebook page was started in February and throughout the following months managed to build a fan base of more than half of a million fans. After seeing the popularity that White had, through the use of this Facebook page, NBC decided to provide White with the offer to host the program, which she did on May 8th, 2010. And, the Betty White hosting of SNL did well with both online fans and offline fans able to enjoy it.

There is no doubt that if this new campaign is going to need a good deal of momentum behind it to gain the same amount of attention with Glee producers, but many are confident that White will be seen in numerous new programs. Within 24 hours of the posting of the Glee page, it had over 500 “likes” on it.

How is it possible for veteran actress to have just a following through Facebook? Many people believe that the underlying tool that is working in her favor is social media. In other words, while Facebook is a significant part of this, there are also other methods of promotion being used by the founders of these pages. Not only are they working to get their friends on Facebook to promote the page on Facebook, but they are using social media bloggers, blogs as well as Twitter and other forms of social media to help get even more attention.

Why is this Betty White Facebook page so important? It shows the strength of social media in many ways. Imagine the simple fact that through someone’s idea to have Betty White on SNL to that actually happening is an example of how individuals can control what they watch on television. The influence of social media on the movies you see, the television programs and even the actors and actresses used in those mediums is something that every day people can control through social media, at least to some level.

What are your thoughts? Can we use social media to “change th world”? 🙂

How To: Leverage Facebook as a Freelance Job Search Tool

job-search-social-media-posterThe constant challenge of freelancing lies in continually creating ways to market oneself and drum up repeat and new business. This is rarely, if ever, an easy thing to accomplish. The good news is, with the explosion in social media, this has become a slight bit easier.

We all know social networks such as Twitter and Facebook are fun networking and socializing platforms, but they, along with other social media tools, can also be used to enhance your job search and help you to land more clients. Don’t underestimate the usefulness of social media, you never know what you might find beyond the regular job boards.

Facebook holds the same networking and socializing benefits as those on Twitter and offers increased ability to build your social network through Facebook groups and fan pages. Many of the uses for these groups is job sharing so be sure you look beyond the obvious “freelancing” groups and fan pages.

So how should you use Facebook to find that next freelance job? First, you’ll need to know who to follow by simply searching your interests. If you’re a web designer, by all means, visit the various design groups but also branch out to the niches that interest you most like Flash design, CSS, etc.

Align Yourself with People Who:

  • Hire freelancers
  • Know people who hire freelancers
  • Outsource to other freelancers
  • Share the same ideas and interests
  • Have the potential to collaborate on ideas
  • Inspire you

Tips for Facebook Networking:

  • Look for opportunities to share job opportunities: Have you ever come across a good freelance opportunity that wasn’t a good fit for your skill set? Find other freelancers in that niche and share the opportunity. You never know when the favor will be reciprocated.
  • Share useful links: Every day yields new links to blog pots, news items, videos and cool tools for freelancers. How does this benefit freelancers? The constant opportunity to learn and become inspired by the world around us, so share those useful links!
  • Offer support: Fellow freelancers are very supportive and are often willing to offer tips and advice. You’ll also find collaborators, conversationalists and fans by being one of those ‘friendly freelancers’.
  • Offer camaraderie: Working from home can be a lonely existence. Facebook offers a means of escaping the solitude of a day spent alone in the home office.
  • Linked In: provide a link to your Linkedin profile showcasing your work history and accomplishments. Most importantly, be sure to keep your Linkedin resume up to date
  • Use your blog: Consider integrating your blog feed into your page or profile. Your content and ideas can help set you apart as an expert in your respective field.

Lastly, Be Careful What You Put Out There

We’ve all heard the horror stories. Remember that while using Facebook to find work, potential clients will also be using Facebook to check up on you. Build a professional profile and act appropriately so they feel as if can trust you with their brand. Create a separate profile if you tend to get a little crazy on the weekends.

What other tips do you have? Have you found jobs through your Facebook connections?

Protect Your Facebook Privacy with These 3 Settings!

In December, Facebook implemented yet another round of controversial privacy updates and changes in an effort to compete more widely with the more open social networks like Twitter.

As part of this update, Facebook implemented a “transition tool” which appeared at the top of Facebook homepages this past month with its own selection of recommended settings. If you were one of the users who opted for the recommended settings, you may now be surprised to find that you have given Facebook the right to publicize your status updates, photos, and shared links.

There are definitely valid concerns behind privacy so should you want to change these settings back, read on to find out how.

1. Who Can See The Things You Share (Status Updates, Photo, Videos, etc.)

If you accepted the new recommended settings then you have given Facebook full rights to any information included in your status updates. Depending on your applied search settings, you may have also given Facebook the right to share that information with search engines, too.

To change this setting simply take the following steps:

1. From your Profile page, hover your mouse over the Settings menu in the top right hand corner and click “Privacy Settings” from the list that appears.
2. Select “Profile Information”
3. Scroll down to the setting “Posts by Me.” which includes status updates, links, notes, photos, and videos.
4. Choose your desired setting using the drop-down box on the right.

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2. Who Can Access Your Personal Info

After last month’s changes, “personal info,” now includes other information such as your birthday, your religious and political views, and your relationship status. Facebook set the new defaults for this other information to viewable by either “Everyone” (for family and relationships, aka relationship status) or to “Friends of Friends” (birthday, religious and political views). To change this setting back to “Only Friends” complete the following steps:

1. From your Profile page, hover your mouse over the Settings menu at the top right and click “Privacy Settings”.
2. Click “Profile Information” from the list of choices on the next page.
3. The third, fourth, and fifth item listed on this page are as follows: “birthday,” “religious and political views,” and “family and relationship.” Perhaps the most important is updating birthday to “Only Friends” as this information is often used in identity theft.
4. Depending on your own personal preferences, you may or may not feel comfortable sharing your relationship status and/or religious and political views with complete strangers. Keep in mind, while “Friends of Friends” sounds simple enough, it actually refers to everyone your friends have added as friends. This can still represent a large group of users you may not know.

3. What Google Can See – Keep Your Data Off the Search Engines

When you visit Facebook’s Search Settings page, a warning message pops up that reads:

There have been misleading rumors recently about Facebook indexing all your information on Google. This is not true. Facebook created public search listings in 2007 to enable people to search for your name and see a link to your Facebook profile. They will still only see a basic set of information.

The second setting listed on this Search Settings page refers to exactly what you’re allowing Google and the other search engines to index. If the box next to “Allow” is checked, you’re giving search engines the ability to access and index any information you’ve marked as visible by “Everyone.” As discussed above, there is definitely some information worth keeping to yourself. Keep your data out of search engines index by completing the following steps:

1. From your Profile page, hover your mouse over the Settings menu at the top right and click “Privacy Settings” from the list that appears.
2. Click “Search” from the list of choices on the next page.
3. Click “Close” on the pop-up message that appears.
4. On this page, uncheck the box labeled “Allow” next to the second setting “Public Search Results.” That keeps all your publicly shared information (items set to viewable by “Everyone”) out of the search engines. If you want to see what the end result looks like, click the “see preview” link in blue underneath this setting.

There are obviously other privacy settings to be aware of as well, in our opinion however, these are the most critical. That said, it is important to review all of your privacy settings to be sure you are creating the privacy you feel most comfortable with.