social marketing

Facebook Vs Pinterest: 5 Things We’ve Learned

Social media platforms have proved to be very useful within the world of business in recent years and it seems that every company worth their salt has a profile on at least one social media platform. Uses vary from brand awareness and search engine optimization to cultivating a forum style environment for communication with customers.(…)

How To: Leverage Facebook as a Freelance Job Search Tool

The constant challenge of freelancing lies in continually creating ways to market oneself and drum up repeat and new business. This is rarely, if ever, an easy thing to accomplish. The good news is, with the explosion in social media, this has become a slight bit easier. We all know social networks such as Twitter(…)

Protect Your Facebook Privacy with These 3 Settings!

In December, Facebook implemented yet another round of controversial privacy updates and changes in an effort to compete more widely with the more open social networks like Twitter. As part of this update, Facebook implemented a “transition tool” which appeared at the top of Facebook homepages this past month with its own selection of recommended(…)

Bill Gates Rejoins Facebook & Gives Twitter A Try Too

Last summer, Microsoft founder Bill Gates made the somewhat surprising announcement that he was quitting Facebook after being inundated with friend requests, explaining “It was just way too much trouble so I gave it up”. It looks like he’s decided to give Facebook another try. A few days ago, Gates launched both a new Facebook(…)

Facebook Rolling Out Insights for Posts

For those of you with a Page on Facebook, you’d probably like to know how many people interacted with the stories you’ve posted. Luckily, Facebook is gradually rolling a new feature called Post Insights. This feature will allow  you to see the number of impressions and feedback for each post. While were not yet seeting(…)

Facebook Phasing Out Microsoft Ads for More ‘Social’ Ads

When Microsoft invested $240 million to take a small stake in Facebook, the deal almost more about securing an ad deal as it was an equity investment. Now, almost two years later, Microsoft is starting to see some of its advertising pulled as Facebook continues to create its own ad options and revenue models. According(…)

Breaking: Facebook Being Integrated into Playstation 3

Xbox LIVE recently released a Dashboard Update that adds social networking integrations with Facebook, Twitter and last.fm. While not available to everyone the preview mode is being syndicated to beta testers and will go live to the public in short order. Perhaps trying to play catchup with Microsoft, Sony apparently has plans to add its(…)