pages

Facebook Fan Page Measurement: Insights and Google Analytics

Facebook insights is a fairly good feature for fan page owners, if you are not using it; you are greatly missing out on all sorts of reports and statistics which are vital to steering your page into the right direction. There is one problem though, for those who are familiar with Google Analytics, Facebook insights simply does not provide enough information. As marketers, we want to know every detail about what happens on our website, or in this case our Fan pages.

Adding Google Analytics to Pages

I have looked in all the nooks and crannies of the web and I did finally find a method of setting up Google Analytics on our pages, even on our wall. Further research was done and I actually attempted to add the corresponding tracking code, however it requires inserting your tracking code within FBML tags. This action is currently not possible, as Facebook will be decommissioning their FMBL support. Basically, Facebook has since updated their pages in order to put more emphasis on their insights tools.

All that said, it is still possible to add Google Analytics to some parts of your page. You can add the tracking code within your custom tabs. If you don’t have any custom tabs currently, and your using Facebook to help your business, it essential you begin using them. The benefits fall back on the ability to add any HTML code, including JavaScript and CSS, practically everything you would on a regular web page within custom tabs – including your tracking codes.

There is a huge flaw in this though, although it is doable, there is an extremely limited amount of information you will receive because it won’t track information from the whole page when a user is on your tab. It will just track the goings on within the custom tab. For ecommerce fan pages or those tracking a conversion/lead of some sort this is a big opportunity to better measure your ROI.

Conclusion

We would all love our Google Analytics to be on Facebook, but we cannot fully edit the source code of Facebook, thus we cannot use Analytics to the fullest of its potential. For now, we will just have to stay put and be “thankful” for what we have, which is Facebook insights. All we can do is keep our fingers crossed for an update in which we can see more information and more detail in our fans activities on our pages.

Guest Author Byline:

This post was written by Lewis Austin and he works for SEO Positive as the Social Media Manager. If you would like to find out more about SEO Positive, follow their Twitter profile or Blog.

Creating a Facebook Page – Step 5: Create a Username

Now that you’ve selected the most appropriate category for your Facebook page, filled out your info section and began adding content to your Facebook page and updated your settings to prevent comment spam hopefully all of that has translated into an increase in ‘likes’.

The last step in finalizing your Facebook Page is creating a username. This is key for a number of reasons:

  • Prevent someone from squatting on your brand name
  • Improve search engine optimization by including your ‘keywords’ in your URL
  • A specific, short URL is much easier for your users to remember
  • Helps establish an ‘identify’ for your brand
  • Eases promotional efforts when publishing your Facebook Page URL

In short, you should definitely take advantage of the ability to assign a unique username for your Facebook page.

To get started, follow the steps below:

  1. Login to Facebook and go to your Facebook page.
  2. Click “Edit Info” and then select “Basic Information”.
  3. Click on the link: “Create a username for this page?”
  4. In some cases, it may require you to verify your account. Additionally, it requires you to have at least 25 fans on your Facebook page.

Tips on Selecting a Username

You’ll need to assign a username that should be the same as your official business name, domain name, or brand. With over 750 million users on Facebook, its quite possible the username you are hoping for will be taken. In such as a case use “dots” or “dashes” to isolate each word. For example, if you are the owner of Blue Widgets, then you can assign the username as “blue-widgets” or “blue.widgets”.

After configuring this, your official Facebook page URL should now be one of the following options:

  1. http://www.facebook.com/bluewidgets
  2. http://www.facebook.com/blue-widgets
  3. http://www.facebook.com/blue.widgets

Its looks professional, clean, and search engine friendly. Now you have officially completed all 5 steps required to set up your Facebook Page! Feel free to leave a link to your Facebook Page in the comments section!

Creating a Facebook Page – Step 4: Prevent Comment Abuse


Now that you are populating your Facebook Page with content, you’ll likely encounter spam comments as well as the occasional use of profanity. Obviously this is not great for any brand page. With that in mind, its time to configure your landing page settings to prevent as much comment abuse as possible.

Preventing Facebook Page Comment Abuse

  1. Click “Edit Info” on your dashboard
  2. Click “Manage permissions’
  3. Next, configure the following important aspects
  4. Default landing tab – you can set this to either wall or info. This is the first thing the user will see when they land on your Facebook page
    • Elect whether or not you can decide if users can add photos or videos
    • To control the use of profane words in comments, under “moderation blocklist” copy and paste this list of words
    • Lastly, make sure “profanity blocklist” is set to “strong”

Now, after these settings are updated, you should be well on your way to preventing a lot of common Facebook comment abuse. Note, you should still manually check your followers comments to ensure nothing slipped through the cracks!

Next up, the final step 5 – creating a username.

Creating a Facebook Page – Step 3: Add Posts to Your Wall

Now that you have selected the appropriate category for your Facebook page and updated the Info section, now you’re ready to begin providing some seed content to your Facebook wall. One of the easiest ways to get some content on your wall immediately is to share your latest blog posts.

To share a newly posted blog post or content from your website, follow these simple steps:

  1. Go to Wall.
  2. Click “Link”
  3. Copy and paste the newly posted blog link from your website
  4. Click “Attach”
  5. Under “Say something about this link”, be sure to type an enticing description to increase click through rates to your site
  6. Finally, click “Share”

An example is below:

Share Blog Posts on Facebook

As you increase Facebook fans and followers, your regular news updates will appear in their news feeds. If your fans likes or shares the story, the rest of their contacts will be exposed to the content in their news feeds as well – hopefully increasing your traffic even further.

This is short and sweet but definitely one of the easiest ways to begin populating your Facebook Page with useful content until a full editorial calendar can be developed.

Next up, step 4 of your Facebook Page creation – preventing comment abuse.

Creating a Facebook Page – Step 2: Completing The Info Section

So after step 1, you’ve set up your Facebook page in the most appropriate category. Step 2 involves building out the “info” section of your Facebook page. Think of this section as the foundational content of your Facebook Page. The simplest way to configure your Facebook page is to follow the steps in the “Get Started” page. While this section will vary slightly depending on the chosen category, an example screenshot is below:

Facebook Info Section Template

At minimum, be sure your Facebook page has at least one photo and a few sentences listed in the “Info” section. For more of an impact, follow these step 2 tips for the strongest impact on social media optimization.

Facebook Page Info Section

Your “Info” – This section is vital in providing your Facebook users a place to visit should they want to know more about you, your website, or your company. Think of the info section as your “online Facebook resume”. With that in mind, it should list the following important details:

Artist, Band or Public Figure

  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • Affiliation – List any appropriate affiliations such as a band, organization or team.
  • Birthday – Update your birth date to enjoy a plethora of well wishers congratulating your on your day of birth.
  • About – What are you about – why do you have your own Facebook page?
  • Biography – Fill in your biographic details
  • Awards – Everyone wants to work with a prestigious individual. Have any accolades or awards worth noting? Add them in this section.
  • Gender – this one should be pretty easy 🙂
  • Personal Information – If you are a public figure, most are probably familiar with your celebrity life but what about some personal information folks might not know – that can be added here.
  • Personal Interests – What do you enjoy for fun or perhaps hobbies can be added here.
  • E-mail Address – Supply your official email address. This is vital for press inquiries as well as interested fans or clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

Company, Organization or Institution

  • Founded – Established companies can carry a little bit more ‘trust’ for users. Be sure to add in your foundation date.
  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • About – What are you or your business all about?
  • Company Overview – Provide a quick synopsis of your company or website.
  • Description – This area provides an opportunity to describe in detail your content and services offered.
  • Mission – What is the company or website’s mission statement? Add it here.
  • Awards – Everyone wants to work with a prestigious company or individual. Have any accolades or awards worth noting? Add them in this section.
  • Products – If you are selling something, what products are you selling? If you are offering services instead of selling products, you can list your services in detail. At the end of this list. add a link to your site where they can contact you and discuss project proposals in detail.
  • E-mail Address – Supply your official email address of your company. This is vital for press inquiries as well as interested clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

Local Business or Place

  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • Hours – For local business, feel free to update your hours of operation.
  • About – What are you or your business all about?
  • General Information – This area provides an opportunity to describe in detail your content and services offered as well as a quick synopsis of your company or website.
  • Price Range – For those selling products, this option allows for a notation of product price points.
  • Parking – Also specific to local business profiles is the option to supply details on parking options.
  • Public Transit – Add any local public transit details here.
  • E-mail Address – Supply your official email address of your company. This is vital for press inquiries as well as interested clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

Brands and Products

  • Founded – Established companies can carry a little bit more ‘trust’ for users. Be sure to add in your foundation date.
  • Release Date – for products specifically, add in your products original release date
  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • Hours – For local business, feel free to update your hours of operation.
  • About – What are you or your business all about?
  • Company Overview – Provide a quick synopsis of your company or website.
  • Description – This area provides an opportunity to describe in detail your content and services offered.
  • Mission – What is the company or website’s mission statement? Add it here.
  • Awards – Everyone wants to work with a prestigious company or individual. Have any accolades or awards worth noting? Add them in this section.
  • Products – If you are selling something, what products are you selling? If you are offering services instead of selling products, you can list your services in detail. At the end of this list. add a link to your site where they can contact you and discuss project proposals in detail.
  • E-mail Address – Supply your official email address of your company. This is vital for press inquiries as well as interested clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

While you probably noticed a number of similarities across all of these profiles, there are some slight nuances that help customize each category. Be sure to take advantage of these options to provide the best overview for your followers! Stay tuned for Part 3 – Adding the first posts to your wall.

Creating a Facebook Page – Step 1: Choosing a Category

With the incredible growth of Facebook, if you own a business or website, it makes sense to create a Facebook page in order to take advantage of the potential traffic. At this point, don’t worry if you are just getting started or do not have any fans or likes. If you are confident you can create quality content and present it properly, the number of people that will like your site and join the community will naturally increase.

To get started, visit this page. Note that there are a handful of options to choose from depending on what type of page you are looking to create. This is step 1 in creating a Facebook Page – be sure to select the most appropriate category to avoid future mistakes and confusion on the part of your Facebook fans.

Follow these tips to properly select your Facebook page type:

Company, Organization or Institution

If the Facebook page is being created for business purposes and you have a need to establish reputation and identity with the rest of your friends or visitors on Facebook you need to select “Company, Organization or Institution”. This will allow you to list your own company or business directly in your personal Facebook profile. To do so, log into your Facebook account, then click “Profile”. Once there, click “Edit Profile” then go to “Education and Work”. You can then list your company under “Employer”. The good thing about this method is that after saving the changes, your friends and visitors can see this link in your profile. When this link is clicked, the visitor will land on your Facebook page. Mercedes is a great example of a Company Facebook Profile.

Company or Organization Facebook Page Example

Artist, Band or Public Figure

Perhaps, Myspace is better known for their affinity for band pages and music in general, however, if you are looking to grow fans and community for a musical artist or band, then select “Artist, Band or Public Figure”. This Facebook page option allows the musical artist or band to upload music as well as the ability for fans to share music with their network of friends, etc. This feature is not available in other types of Facebook Pages. Eminem has grown quite a community on Facebook with over 46 million likes.

Band, Public Figure Facebook Page Example

Cause or Community

For non-profit websites created for charity and community, you can select “Cause or Community”. These pages were especially helpful during some of the recent tragedies such as the Haiti Earthquake. The American Red Cross pops to mind as one such Cause or Community page that is doing a great job.

Cause or Community Facebook Page Example

Entertainment

Looking to increase fans for a TV show, TV channel, concert or sporting event? The Entertainment Facebook Page is your ideal choice. One of my favorite examples is HBO:

Entertainment Facebook Page Example

Brand or Product

If you are looking to market a specific brand or product such as clothing, appliances, food or beverages than the Brand or Product Facebook page is the ideal choice. While there are a lot of choices to choose from in this category, I like how Skittles has really embraced the Facebook community growing fans to over 19 million and consistently engaging with comments and creating content on their wall.

Brand or Product Facebook Page Example

Local Business or Place

Does your business serve a localized cliental? This option is ideal for local bars/restaurants, hotels, religious institutions, local monuments, etc. You will have the option to add your address and local phone number. The example below, shows how 24 Hour Fitness utilizes individual Local Business pages to market to members of each of their localized fitness clubs.

Local Business Facebook Page Example

Look for an overview of step 2 coming soon! By the way, what are some of your favorite Facebook pages?

Now You Can Tag Pages in Facebook Photos

Facebook has launched a new feature today for photo tagging that is going to either make brands and celebs happy or nervous. You can now tag photos with a brand, product, company or person’s Facebook page very similar to the way you tag your friends in photos in the past.

Facebook says that a Page can be tagged anywhere that someone can view a photo in the photo viewer. These photos will appear on the Photos tab on the Page, and not on the Wall and a Page can be tagged by anyone on Facebook, not just people who have Liked a Page. It is important to note that, for now, the feature is restricted to pages that fall into the People and Brands and product categories.

Tag Brands in Photos

Have you tried out the new tagging feature? Do you think this will help bring in more fans to business pages?

How To: Customize Your Facebook Page & Attract More Fans

Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite, well, basic. Adding some simple modifications can really make a Fan Page standout and  attract those valuable fans. By doing so, you’ll benefit not only improved appearance, but it is easy and cost effective as well.

The average Facebook Page lacks the ability to modify a page so that the visual appearance can match that of your website, promotional material or landing page. One simple application can add this functionality to your pages and pull in Facebook statistics as well.

The application Static FBML will allow you to create a new tab on your Facebook Page that can be completely customized to mimic your web presence and branding by displaying HTML and FBML so that you can render a truly customized section for your fans. Here is a step-by-step look at how you can implement this tactic.

First, you must have an active Facebook Page that you have admin access to. Then, head over to the Static FMBL Page and choose the “Add To My Page” link:

Static FBML

Once clicked, you will have the ability to choose a page (or pages) that you can add this application to. The application will then be added to the chosen Page(s) and will be labeled “FBML.”

Next, you will want to click “edit your page” then choose to edit the “FBML – FBML” application.

Change Name of Box

This is where the magic happens and the customization occurs. You can use simple HTML to fill this page and really have it stand out from your competition. Important: javascript is not supported, so stick with plain old HTML for best results.

There is also a good deal of helpful conversations which can enhance your troubleshooting within the “Discussions”  box of the FBML Page if you get stuck.  Coca-Cola and Gap both offer a great example of a customized FBML Page if you are looking for a few creative ideas.

Now, you should have your customized look in the newly named box … but you are not done yet! If your newly created page is really important for your brand (timely promotion, special savings or just an all around improvement from your wall) set this new box as your default location that users will arrive on when they visit your site. You can accomplish this by simply editing your “Wall Settings”. Select your new box in the “Default Landing Tab for Everyone Else:” drop down tab.

Default Boxes

So there you go! With these simple steps, hopefully you can step up the presence of your Facebook Page and differentiate yourself from your competitors!