Over the weekend Facebook removed the sidebar action link that sends Fan page updates to your Facebook fans directly. You will now need to go through an extra click to get your updates sent. According to All Facebook, since the new Facebook inbox launched the click through rates on Fan page updates has increased significantly! We highly recommend Page administrators take advantage of this increased visibility.
So how do you send the updates? Simply click on the “Edit Page” link on the sidebar. On the right hand side under “Promote Your Page” you will see a link which says “Send an Update to Fans”. Despite the decreased visibility page updates are extremely useful for reaching those Fans who’s feeds your stories may not be displayed in.
As Fan Page updates continue to be implemented we’ll be sure to keep you up to date!