Social networks such as Facebook and Twitter are increasing in importance for many web sites as social traffic has begun to rival and, in some cases, overtake organic search traffic as the single biggest traffic source. This influx of traffic is generated by shared links, photos, and videos. Consider this – 5 billion pieces of content are shared on Facebook every week!
Techcrunch asked Gigya for some stats. Gigya powers article, photo or vide content sharing widgets on more than 5,000 content sites, including ABC.com. NBA.com, PGA.com, and others. Over the past 30 days alone, folks...



