Social networks such as Facebook and Twitter are increasing in importance for many web sites as social traffic has begun to rival and, in some cases, overtake organic search traffic as the single biggest traffic source. This influx of traffic is generated by shared links, photos, and videos. Consider this – 5 billion pieces of content are shared on Facebook every week! Techcrunch  asked Gigya for some stats. Gigya powers article, photo or vide content sharing widgets on more than 5,000 content sites, including ABC.com. NBA.com, PGA.com, and others. Over the past 30 days alone, folks...

About a month ago, we’ve heard reports that MySpace and Facebook aren’t quite the archenemies they once were. In fact,  MySpace was to reportedly going to implement Facebook Connect which would allow users to log into MySpace with their  Facebook credentials. MySpace has indeed implemented Facebook Connect on its very own Fan Video service. This is a very important step considering MySpace was once the undisputed king of social networking and this arguably signifies the end of the “MySpace era”. It has become glaringly obvious to MySpace that Facebook has taken over...

Myspace Video Plummets Video consumption online has exploded in the U.S. and has only been further increased with the emergence of Hulu and others. Ironically, for entertainment-heavy and Facebook competitor, MySpace, unique views and videos served have declined sharply. Consider these stats depicting the monumental growth in video consumption in the U.S. in November 2009. According to Comscore, 170.6 million U.S. residents watched almost 31 billion videos, an average of 182 videos per person. That’s a big increase from 146 million unique viewers and 12.7 billion videos, an...

Welcome to the inaugural post of Only Facebook! It seems fitting that we kick off the blog with such breaking news – the Telegraph.co.uk announced earlier today Myspace and Facebook are engaging in talks around sharing content. MySpace’s CEO Owen Van Natta is quoted as saying “we are in talks with Facebook, and other sites, about how we could partner with them.” The move could potentially see MySpace music and video footage being shared on Facebook via its Connect platform. This would be a huge win for Facebook as Myspace tends to still be the social platform of choice...