marketing

Using Facebook as a Launch Pad for Your Business in Social Media

Using Facebook as a Launch Pad for Your Business in Social Media

Facebook can do a great deal for any business provided you put effort into maintaining your profile. Many who have negative experiences using social media for promoting a business fail from lack of effort. You can’t simply provide a few posts of information and expect visitors to flood your website or physical location. Like anything business related, social media success will be determined by your effort. Facebook can be a powerful tool if utilized properly.

1. Privacy

Never use your personal profile in order to promote your business. There is nothing wrong with “liking” your own business page, but your customers and clients don’t care if your family reunion is delayed a week due to a rain storm. Your business profile should always be different than your personal one if you intend on attracting fans and patrons. It’s easy to set up a business page in Facebook and is it’s free to do so. In fact you can start with step 1 here.

2. Website

There are a variety of widgets and HTML coding that you can add to your website in order to create a cross promotion. Whether you are using WordPress, Joomla, or coded the website yourself, you can add the Facebook widget in order to promote your business. By adding the controls for liking and sharing pages on your website, you can further promote your business on Facebook from those who find the content worthy.

3. Local Advertising

Once your business page is developed, Facebook allows you to create advertisements that can be created using a variety of criteria. Based on personal profiles and the information of users, your advertisements can be focused on local groups of people tailored to the kind of business you conduct. As an added feature, Facebook will even show you how many users can potentially see your advertisement based on your location and target audience.

4. Inter-connectivity

One of the most appealing features of Facebook is the ability to link it to so many other social media platforms. Because of its popularity, you are able to connect social sites such as YouTube and Pinterest to your business page to further expand your promotional capabilities. However, you want to spend equal time developing those profiles as well if you want to succeed with social media marketing. For instance; any time you create a new image in Pinterest, it will be displayed in your Facebook profile as they could be connected depending on your settings.

5. Word-of-Mouth

One of the most powerful forms of advertising for any company is that from word-of-mouth. A business can be greatly affected by the experiences of previous customers and how they relate that experience to friends and family. Facebook takes that aspect to a higher level. If someone “Likes” a business in Facebook, all of his or her friends and family could see it – promoting additional interest. If anyone views that person’s profile they can see what he or she likes. It can start a snow-ball affect to create fans of your business.

Facebook can be more than just an area to chat with friends and family or play games. It can be a powerful tool for marketing purposes for the business as long as you put effort into the experience. Don’t assume that you will be instantly popular with the masses. Even the most successful of businesses had to develop the following they have today.

Author Bio:

Ken Myers is the founder of  http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.

The Modern Day Buyer and the Social Media Movement

It’s an undoubted fact that the sales process has evolved significantly over the last few years. Indeed, it’s almost indistinguishable from its decade-old counterpart, what with the true dawning of the digital age and, more over, the advent of social media; the buyer now has more knowledge, more power and is altogether more aware of and alert to the field of sales than ever before. With instant access to their entire network of peers, there’s more opportunity for referrals, and yet more opportunity for a negative experience to spread quickly.

Whilst the many ways in which the sales landscape has been altered could be explained in pain-staking detail, and we certainly wouldn’t be done by tea time, what better way to display the changing tides of modern buying than with an infographic! The image below explains in facts and figures how the sales process has leaped online and is now deeply woven into the social networking industry.

So have a comb through, and ask yourself the question; is my business social? Am I keeping up with the demands of the modern day buyer? Do we need to change?

Social Medias Impact on the Modern Buyer

Image by MTD Sales Training, Copyright 2012. For sales training that utilizes the latest modern techniques and keeps you at the cutting edge of the industry, visit www.mtdsalestraining.com today!

Facebook Vs Pinterest: 5 Things We’ve Learned

Social media platforms have proved to be very useful within the world of business in recent years and it seems that every company worth their salt has a profile on at least one social media platform. Uses vary from brand awareness and search engine optimization to cultivating a forum style environment for communication with customers.

One brand doing very well on the social media front is online jewelery store Boticca. Their stunning products and loyal customer base have made for the natural building of popularity in their social media platform especially Facebook, with their 27,000 likes and Pinterest with their 700 followers.

With the aim of gaining a fuller understanding into their customers and how they act while using social media, Boticca took a sample of visitors to each site, (Facebook and Pinterest) and compared their habits.

Their infographic explains their findings. The ‘5 Things we have learned’ informative diagram gives insights into conversion rates, customer engagement, new users and sales.

 

Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.

Facebook vs. Pinterest Marketing
Facebook vs. Pinterest – 5 Things We’ve Learned

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Facebook Marketing Ideas – 5 Tips to Generate Business Leads

Businesses have discovered Facebook in a big way, and are becoming quite adept at establishing their presence on the social network, both as a way to broadcast their messages, and also as a way to engage and interact with customers, or “fans.” However, only the savviest recognize Facebook as a way to generate leads.

Establish your B2B presence on Facebook, by all means, but don’t miss out on the opportunity for lead generation as well. Below are five simple ways to accomplish just that.

1. Link Your Content to Your Facebook Wall

The very first thing you need to do is to create links on your Wall back to your own content, thus providing your Facebook fans a way to convert into leads. The best way to do this is to establish a conversion form on the landing page, which will lead to some kind of downloadable content, such as a Webinar, or an eBook.

2. Use iFrames to Embed Call-to-Action (CTA) buttons

You used to be able to add CTA buttons on the sidebar of your profile in Facebook, but that is no longer an option. No worries—use iFrames to add custom tabs with CTAs, and then make sure they point fans to your landing pages for your special offers and downloadable information.

3. Increase Your Fans

According to a recent study, there is a direct correlation with the number of leads a company’s page generates and the number of Facebook fans they have. Think of it this way, every new fan you acquire and every “Like” you get represents a potential new customer and therefore a new lead. Hold contests or ask questions to generate more “Likes” and consider adding a button on your own Website that will link your customers to Facebook and recruit more fans.

4. Add Like and Share Buttons.

Make it as easy as you can for others to spread the word about your content and business by adding a share button to your content pages, allowing them to link your content back to their own networks. Along the same lines, add a Like plugin to all of your content as well, increasing your visibility and thus your leads.

5. Make it Difficult to Not Convert

What if you could offer conversion opportunities to your fans without ever requiring them to leave Facebook to do it? There is a way! Create an app for their customers that present fans with a conversion form immediately upon clicking Like, which will consequently increase your opportunities for generating leads. This is very innovative, and worth the download.

Have any tips of your own? Leave them in the comments!

Facebook Ads – Online Reporting Guide from Feb 2010

I stumbled across this Facebook reporting guide for those who are interested in running Facebook ads, or already are! It’s called “Facebook Online Campaign Reports: Product Guide for Brand Advertisers”.

Since it was created earlier this year, I’m sure there’s some content that could be outdated – i.e. like vs. fan. That said, it is still worth the read to learn more about the reporting features available to Facebook advertisers.

You can view the report below or download a copy of the Facebook report for yourself.


Facebook Online Campaign Reports – PRODUCT GUIDE FOR BRAND ADVERTISERS

Facebook Marketing and Advertising Tips

As with all marketing channels, you must consider the mindset of the user. Unlike advertising on Google or Yahoo you need to think about targeting a user (or group of users) who is part of a demographic rather than a specific keywords.  The concept of targeting a ‘query’ needs to be thrown out the window! Rather, target a group!

Facebook Marketing Tips

So what are the benefits of  advertising on Facebook?  The simple answer is it’s cheap and targeted.  The average CPC across the board is around 20-30 cents. One of the benefits of the Facebook ad platform is that it isn’t completely clear on what someone might be buying (think trademarked  or branded terms in paid search). When this comes to branded terms, you can really tell if you’re bidding on a specific brand in Google/Yahoo!/Bing and your keyword could be declined/deleted as such. However, this is NOT the case in Facebook.  By leveraging “interests” for advertising, you can bid on users that might like your competition, and it would be nearly impossible to find because it isn’t query based.

Facebook Advertising Tips

Similar to pay per click advertising, you should always test your ads.  Put simply, test everything: alternative landing pages, different phone numbers and most importantly make sure you have analytics in place to track your results.  One word of caution, “interest targeting” can provide a great return but watch out for burnout.  Sending the same message to the same group of people over and over again can stop working quickly so be sure to vary your messaging every so often. A potential alternative is to send people to your fan page because you get higher viral multipliers.  By taking them and turning into a fan, you can get more and more life from your spend.

Facebook Analytics Tips

We recommend viewing Facebook’s suggested best practices and these common reasons for ad rejections prior to getting started!