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Alternative Ways to Incorporate Facebook Into Your Blog or Website

One could argue a “Facebook Like” is the new “link” for SEO. One could also say the total of  “Likes” and comments is a measure of important or influence depending on the source. One thing we do know, however, is engagements such as a “Like” influences Edgerank and can catapult your content into the ever-important newsfeed of your subscribers. Below you’ll find some creative ways to capture additional Likes and comments for your content and increase the opportunities of capturing more social traffic to your website.

Add a Facebook Like Button at Bottom of Each Page

Have you ever visited a website and noticed a l ittle toolbar at the bottom of the site with a Like button in it? That little toolbar is called the Wibiya toolbar, and it gives people lots of options for your readers to connect. For example, they can Like your Facebook Page, see your stream, make a comment on your Facebook Page right from your website and, most importantly, Like your content. The Wibiya Toolbar is definitely a new way to increase engagement and Likes on your website.

Leverage WordPress Commenting Plugins

You might have heard about the Facebook Commenting system available for blogging technologies. Traditionally, I wouldn’t have recommended this as an option for two primary reasons:

  1. People need to sign into their Facebook account to leave a comment
  2. When people leave comments, the content is stored within the Facebook database… not on your site

Enter a solution: Livefyre – which is currently being used as Only Facebook’s comment solution.

  1. Livefyre allows users to login to leave a comment with either Facebook or an e-mail address
  2. This comment plugin allows users to tag their Facebook friends within the comments, post easily to Facebook and, most importantly, keep the contents of the comment on your site … not on Facebook’s database.

One thing is for sure, social media is here to stay. By leveraging these tips along with traditional tactics, Facebook will serve you up some fantastic traffic. How about you? How do you use Facebook on your site?

Get More Facebook Likes With These Simple Tips

Facebook recently provided Danny Sullivan with a plethora of stats during his research for this article. Some of those statistics revolved around data related to the best placement of the Like button in order to get Facebook likes. In this day and age of ‘everything social’ it is more and more important to have a strong strategy in place in order to build your social presence. With that in mind, I wanted to provide the following 4 tips to get more Facebook Likes.

According to Facebook, Like buttons get 3 to 5 times more clicks if:

  • The Like button version that shows thumbnails of friends is used
  • The like button allows people to add comments
  • If the like button appears at both the top and bottom of articles
  • If the like button appears near visual content like videos or graphics

If you don’t believe me, just read some of the astounding statistics MetaCafe reported after implementing these Facebook Like button tips:

  • The number of daily likes more than tripled, going from an average of 2,000 likes per day to over 7,000 likes.
  • Daily referral traffic from Facebook to Metacafe doubled, going from about 60,00 to 120,000.
  • Total Facebook actions (likes, shares, comments) rose to 20,000 per day.

So, it looks like you have some work to do but work with a lot of reward at the end!

What about you – what Facebook Like button tips have you found that work well?

 

Facebook Launches New “Send” Button

Today Facebook announced the release of an exciting new feature, the “Send” button, which looks to be ‘big’ news for marketers. The “Send” button will be a powerful addition to the sharing functionality of your brand website, since visitors will now be able to target their sharing activity to specific people, instead of worrying about blasting their entire Facebook friends list each time they want to “Like” something on your site. This can be an especially handy function for promotions, deals, discounts, and sales you run.

Facebook Like vs. Send Buttons

What is the “Send” Button?

Here’s a quick soundbite from the folks at Facebook:

The Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual. For example, if you see a Mother’s Day gift idea on 1-800-Flowers.com, you can now send a message or email to your family members to discuss. Or say you’re training for a marathon and you come across a great article about running shoes on The Huffington Post. Now you can share it with your entire running group in just one click.

“Send” Button’s Real-time Metrics

Facebook will provide real-time metrics for the Send button in the Insights Dashboard in the next few days. Once you claim your domain, you will be able to access the number of Send button impressions, messages, and referral clicks sent to your site.

Another important detail about the “Send” button, is that each “Send” counts toward the total number of Likes a page has as well. The Like total is now calculated by adding the number of Likes, shares, comments and inbox messages containing a URL.

This announcement comes right on the heels of the 1 year anniversary of the “Like” button, which has been integrated into over 2.5 million websites to date. With the “Send” button’s ability to share content from the web with specific sets of people I can only imagine we’ll see the “Send” button included on those 2.5 million websites and then some in the very near future!

What are your thoughts on the release? Will you be integrating the feature into your website or blog?