One could argue a “Facebook Like” is the new “link” for SEO. One could also say the total of “Likes” and comments is a measure of important or influence depending on the source. One thing we do know, however, is engagements such as a “Like” influences Edgerank and can catapult your content into the ever-important newsfeed of your subscribers. Below you’ll find some creative ways to capture additional Likes and comments for your content and increase the opportunities of capturing more social traffic to your website.
Add a Facebook Like Button at Bottom of Each Page
Have you ever visited a website and noticed a l ittle toolbar at the bottom of the site with a Like button in it? That little toolbar is called the Wibiya toolbar, and it gives people lots of options for your readers to connect. For example, they can Like your Facebook Page, see your stream, make a comment on your Facebook Page right from your website and, most importantly, Like your content. The Wibiya Toolbar is definitely a new way to increase engagement and Likes on your website.
Leverage WordPress Commenting Plugins
You might have heard about the Facebook Commenting system available for blogging technologies. Traditionally, I wouldn’t have recommended this as an option for two primary reasons:
- People need to sign into their Facebook account to leave a comment
- When people leave comments, the content is stored within the Facebook database… not on your site
Enter a solution: Livefyre – which is currently being used as Only Facebook’s comment solution.
- Livefyre allows users to login to leave a comment with either Facebook or an e-mail address
- This comment plugin allows users to tag their Facebook friends within the comments, post easily to Facebook and, most importantly, keep the contents of the comment on your site … not on Facebook’s database.
One thing is for sure, social media is here to stay. By leveraging these tips along with traditional tactics, Facebook will serve you up some fantastic traffic. How about you? How do you use Facebook on your site?