insights

How Much Time Should Your Business Invest in Facebook?

How Much Time Should Your Business Invest in Facebook?

As the online world continues to move, develop, and grow, businesses need to learn how to adapt to the frequent changes. Facebook has been an important part of marketing for many businesses, but how much time should a business be investing in Facebook now? The past few years of growth in the social media market(…)

Facebook Metrics and Its Impact on  Your Marketing Efforts

Facebook Metrics and Its Impact on Your Marketing Efforts

Measuring results is an essential part of all marketing strategies. Yes, ALL—including Facebook marketing. Just because Facebook is a social site meant for engaging your target market rather than selling your products doesn’t mean you can’t or shouldn’t measure its impact on your overall marketing efforts. How will you know if your Facebook activities are(…)

Facebook Insights – Major Update Released

Many of you may have already seen this update a few days ago, but Facebook just rolled out the beta version of the new Facebook Insights for Pages. For those interested, below is a quick recap. Aside from the aesthetic changes, there are several important new data points now available (including an explanation for the(…)