Google has been rolling out new products and features in excess as of late. The most recent is a partnership and tighter integration with the social network Facebook. Youtube is now experimenting with a new “feed” which will  connect YouTube and Facebook. The Facebook feed will push your friends embedded YouTube videos directly to your YouTube homepage. While the YouTube syndication is still being tested, this blog post will provide deeper details on how you can try the feed for yourself. A software engineer at YouTube, Chris Testa, said in the blog...

Do you run a Google Adwords campaign? Are you considering Facebook advertising or currently running a campaign? Then this tip is for you! You probably don’t think of these two forms of advertising as going hand in hand, however, you can use the Google AdWords Demographic Performance Report and ad version reports to your advantage. The Demographic Performance Report will provide a relative estimate of the age, sex and country demographics that are driving conversions and traffic to your site.  The ad version report will provide you with in-depth data into the creative(s) that are...

As with all marketing channels, you must consider the mindset of the user. Unlike advertising on Google or Yahoo you need to think about targeting a user (or group of users) who is part of a demographic rather than a specific keywords.  The concept of targeting a ‘query’ needs to be thrown out the window! Rather, target a group! So what are the benefits of  advertising on Facebook?  The simple answer is it’s cheap and targeted.  The average CPC across the board is around 20-30 cents. One of the benefits of the Facebook ad platform is that it isn’t completely clear...