As with all marketing channels, you must consider the mindset of the user. Unlike advertising on Google or Yahoo you need to think about targeting a user (or group of users) who is part of a demographic rather than a specific keywords. The concept of targeting a ‘query’ needs to be thrown out the window! Rather, target a group!
So what are the benefits of advertising on Facebook? The simple answer is it’s cheap and targeted. The average CPC across the board is around 20-30 cents. One of the benefits of the Facebook ad platform is that it isn’t completely clear...



