FBML

Facebook Updates: Page Insights, FBML, Negative Feedback and More

I wanted to send along some of the latest Facebook updates shared by one of our reps.

An interesting development (or least news to me) is the Negative Feedback Stat for Insights. This is not a sentiment analysis, as is stated below, but appears to be a 2.0 version of unsubscribes and unLikes for individual posts. I am not seeing this in the Insights dashboard or exported file for any pages yet – please leave a comment below if you have, otherwise, this is likely in a beta rollout.

With that said, here are some of the more interesting and upcoming Facebook updates.

  • FBML Apps and non-HTTPS will stop working on January 1, 2012
    • As previously messaged, Facebook will be fully transitioning to iFrames and secure browsing via HTTPS. iFrames are Facebook’s new framework for serving content on canvas pages and Page tabs
  • Facebook Page Insights
    • A new Page Insights eLearning module can be found here: http://www.learnpageinsights.com/
    • With the launch of the new Page Insights, we’ll slowly be deprecating the old PI. Page admins will see warnings in the old Insights informing them of this upcoming change. Data will continue to be available through the old Insights for 1 month, with all data deleted and access to the old Insights removed on February 15, 2012
  • Negative Feedback Stat
    • Facebook now show admins the number of unique users that gave negative feedback on a Page post so that they better understand which posts resonate with their audience. Please note this is not sentiment analysis.
    • Negative feedback is a unique count of people who hid the post or reported it as spam in their News Feed.
  • IO Advertisers can now boost any post from any Page
    • IO clients can now create Facebook ads from any post made on any Page, even if they don’t own the Page. The ability to boost any post creates new opportunities for a advertisers, especially those who use celebrity or athlete endorsements. It can be used to support product/ movie launches, product promotions or events, and general brand awareness campaigns. (example, a film studio can boost Page posts by a featured actor who posts a trailer for an upcoming film)
    • This feature is only availabie through IO for Premium and Marketplace, and not in self serve or the API
  • Facebook Studio Awards: December 31st deadline approaching
    • Enter your best campaigns by clicking the “Submit Your Work” button at: http://facebook-studio.com

Have you come across any Facebook or Page updates that I missed above? Please share them in the comments!

Facebook Static FBML App Decommission Roadmap

I recently wrote about a Facebook security update for apps that kicked in on October 1st. It looks like Facebook will be making some changes to FBML as well in the near future. While you haven’t been able to create FBML apps since March, they still work.

That’s not going to be the case in the future. If you currently have old FBML apps which are currently grandfathered in, they will need to be rewritten or replaced by next June. Our recommendation is to make the updates even sooner.

From Facebook:

  1. January 1, 2012: FBML will no longer be supported. We will not fix FBML bugs after this date with the exception of security and privacy issues
  2. June 1, 2012: FBML apps will no longer work on Facebook. All FBML endpoints will be removed.

What this Means to You:

  1. Broken FBML apps will likely stay broken. You should no longer promote or depend on any FBML apps.
  2. FBML apps go away completely. At this point, any FBML apps should have been completely decommissioned or rewritten as HTML5 iFrame apps.

Resources to Migrate to an iFrame Solution:

  1. The Preferred Developer Consultant Finder on Facebook is a great tool to find Facebook Preferred Developers to help guide you through the upgrade process.
  2. Facebook and WildFire have created a step by step tutorial to guide your migration.
  3. Lastly, visit the Facebook Developer Blog to learn more – https://developers.facebook.com/blog/post/568/

Do you use FBML apps? What are your migration plans?

How To: Customize Your Facebook Page & Attract More Fans

Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite, well, basic. Adding some simple modifications can really make a Fan Page standout and  attract those valuable fans. By doing so, you’ll benefit not only improved appearance, but it is easy and cost effective as well.

The average Facebook Page lacks the ability to modify a page so that the visual appearance can match that of your website, promotional material or landing page. One simple application can add this functionality to your pages and pull in Facebook statistics as well.

The application Static FBML will allow you to create a new tab on your Facebook Page that can be completely customized to mimic your web presence and branding by displaying HTML and FBML so that you can render a truly customized section for your fans. Here is a step-by-step look at how you can implement this tactic.

First, you must have an active Facebook Page that you have admin access to. Then, head over to the Static FMBL Page and choose the “Add To My Page” link:

Static FBML

Once clicked, you will have the ability to choose a page (or pages) that you can add this application to. The application will then be added to the chosen Page(s) and will be labeled “FBML.”

Next, you will want to click “edit your page” then choose to edit the “FBML – FBML” application.

Change Name of Box

This is where the magic happens and the customization occurs. You can use simple HTML to fill this page and really have it stand out from your competition. Important: javascript is not supported, so stick with plain old HTML for best results.

There is also a good deal of helpful conversations which can enhance your troubleshooting within the “Discussions”  box of the FBML Page if you get stuck.  Coca-Cola and Gap both offer a great example of a customized FBML Page if you are looking for a few creative ideas.

Now, you should have your customized look in the newly named box … but you are not done yet! If your newly created page is really important for your brand (timely promotion, special savings or just an all around improvement from your wall) set this new box as your default location that users will arrive on when they visit your site. You can accomplish this by simply editing your “Wall Settings”. Select your new box in the “Default Landing Tab for Everyone Else:” drop down tab.

Default Boxes

So there you go! With these simple steps, hopefully you can step up the presence of your Facebook Page and differentiate yourself from your competitors!