Facebook has announced it will soon be changing the “Become a Fan” button that you’re so accustomed to seeing on Fan Pages to a more universal “Like” button. According to Clickz, Facebook has started sending out confidential emails to ad agencies informing them that the “Become a Fan” button which functions as a subscription/membership button  to fan pages will be changed to “Like” button within the next few weeks. Quite simply, Facebook believes that by changing the “Become a Fan” button to “Like”  will increase engagement between consumers and brands....

One of my favorite blogs, Freelance Folder, created a Facebook fan page on October 6th, 2009. On November 10th,approximately 35 days later, they reached the one thousand fan milestone. How did they do it? I’ll show you how they accomplished it and how you can to! First things first, we’ll run through a quick guide to creating fan pages. From there we’ll move into some of the fan growth strategies. Getting Started With a Facebook Fan Page To create a Facebook fan page you can simply visit the public page that allows you to create ads and pages. Click on Create a Page. You...

Over the weekend Facebook removed the sidebar action link that sends Fan page updates to your Facebook fans directly. You will now need to go through an extra click to get your updates sent. According to All Facebook, since the new Facebook inbox launched the click through rates on Fan page updates has increased significantly! We highly recommend Page administrators take advantage of this increased visibility. So how do you send the updates? Simply click on the “Edit Page” link on the sidebar. On the right hand side under “Promote Your Page” you will see a link which says “Send an...

Facebook fan pages – you know, those public pages on Facebook that are created for brands, media outlets, celebrities, and wanna-be celebs, etc. Well, it turns out many of them just aren’t that popular! According to Sysomos, a social media analytics firm, 77% of Facebook fan pages have less than 1,000 fans.   Sysomos analyzed 600,000 fan pages on Facebook and came up with the fan distribution curve in the chart above.  The majority of fan pages have only 10 and 1,000 fans.  Only 4 percent have more than 10,000 fans, and less than 1/20th of a percent have more than a million...