Facebook Advertising Campaign Management Enhancements from Marin Software

For those of you running Facebook Advertising, you’ll want to listen up to the recent updates Marin Software recently announced. Perhaps, better known for their paid search management software, Marin’s partnership with Facebook has put them at the leading edge of performance marketing tools. Facebook advertising tends to require more time and upkeep due to(…)

Making Your Facebook Profile Appropriate for Employers

Facebook is an incredible place to connect with friends, communicate with your favorite brands and catch up with far-away family, but it can also work to your advantage in your career and other areas of your life if you use it correctly. With the explosion in popularity of Facebook in recent years, it doesn’t matter if you’re(…)

Facebook Posting via Apps Cuts Likes & Comments by 88%

Does posting to Facebook via third-party apps make any difference on the number of ‘Likes” and/or comments your posts receive? What about Facebook’s algorithm? Does the algorithm discriminate or suppress content management applications? The Facebook Posting Test The creators of Edgerank Checker, Applum, decided to try and find out by reviewing more than a million Facebook updates(…)

Facebook Insights – Major Update Released

Many of you may have already seen this update a few days ago, but Facebook just rolled out the beta version of the new Facebook Insights for Pages. For those interested, below is a quick recap. Aside from the aesthetic changes, there are several important new data points now available (including an explanation for the(…)

Facebook Product Updates: News Feed, Ticker, Timeline and More!

If you’ve logged into your Facebook account lately, it’s likely you’ve taken notice of a number of new features. With that in mind, I wanted to share some updates about Facebook’s most recent product launches and provide you with details to share with your colleagues and clients. Facebook believes that businesses will be better in(…)