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Social Media Is Revoloutionizing Customer Service

Social Media Is Revoloutionizing Customer Service

Are you among the 80 percent or the 20 percent? Eighty percent of brands reported they expected to be tapping into social media as a customer service tool by the end of 2012. If you’ve landed in the 20 percent, you could be missing out on millions of opportunities to connect with your consumers. Take(…)

Facebook Vs Pinterest: 5 Things We’ve Learned

Social media platforms have proved to be very useful within the world of business in recent years and it seems that every company worth their salt has a profile on at least one social media platform. Uses vary from brand awareness and search engine optimization to cultivating a forum style environment for communication with customers.(…)

Facebook Buys Instagram for $1B – Recap

I know this is a bit behind but, in brief, the world’s biggest social network acquired the world’s biggest mobile social network on April 9, 2012. This does not mean that Instagram’s platform will simply be absorbed into FB and disappear. Zuckerberg’s explanation: “We believe these are different experiences that complement each other. But in(…)

Facebook [Next Generation] Open Graph Apps

Everyone has likely seen Spotify popping up in their News Feeds since last year, but Facebook continues to roll out new Open Graph apps – over 60 in just the last few weeks. With that in mind, I wanted to share a quick overview of how Open Graph apps are starting to (and can) be(…)

Rumor Mill: Facebook to File for IPO Next Week

The long-awaited tech IPO of the year — perhaps of the decade — is on. According to the Wall Street Journal, Facebook will file its paperwork for an Initial Public Offering this coming Wednesday. As you might expect, the Wall Street Journal’s source remains unnamed, however, The Journal has a track record for breaking such(…)

5 Tips for Optimizing Your Facebook Ad Campaigns

Advertising on Facebook is an excellent way to reach a large number of consumers.  Facebook ads offer a cost effective marketing option that every business should consider.  As more people join Facebook every day, the opportunity to reach millions of consumers continues to grow for every business.  In order to increase the success you have(…)

Senior Citizens and Social Media – Are Seniors Using Facebook?

We naturally think of social media as the province of the young and hip. Our stereotypical image of a new-media-savvy person is young, spectacled, and nerdy, clad in sneakers and T-shirt, with a tattoo or three and an occasional piercing, slurping Red Bulls and munching junk snacks while hiding his lingering acne. Older people, we(…)

7 Facebook Tweaks and Updates for a Better Experience

Facebook is the biggest single social site out there. It seems that almost everyone who can access a computer has a Facebook page, as this social network has become a worldwide phenomenon. Everyone and their grandparents are using Facebook, and almost all of these folks are either bemoaning changes that Facebook has made or they(…)