Facebook

Leveraging Facebook Page Image Galleries for Business

If you have any experience in sales, you know that allowing people to look at a product is a big part of persuading them to buy. In fact, one of the things that have made Internet commerce so successful is that people can look at products repeatedly without driving down to a store to do it. This sets up a scenario where the potential customer is in a no pressure situation and can look over the product as much as they want without somebody harping on them to go ahead and buy. You can use this on Facebook to great advantage.

Facebook Images

Images Need a Point

Look at some of the pages set up by businesses and you’ll see that some of the images they include are useless. They might have a picture of their storefront, a picture of some of their employees doing something that looks like fun and so forth. These might help to humanize the business a little bit, but it doesn’t really sell anything directly.

When you post an image to your page, make sure that there’s some sort of a point to it. For example, if you are launching a new product, post pictures of it so that you can entice people to buy. There is another way that you can utilize this strategy to great effect.

Check Other Venues

If you’ve shopped on Amazon.com recently, you’ve probably noticed that users can upload images of products and add them to the description, if they are approved by Amazon itself. One of the things you might want to do is look at your product as it is featured on sites like Amazon and see what images of that product are currently in use. Post different images of the product on your Facebook page.

This gives people a reason to check out your page, as they will be able to look at the product in a different light. It’s also extremely inexpensive to do this and, once you have the picture up there, it can keep paying off indefinitely.

The same applies to videos and other types of content. Take a look at how your product is represented on other pages and use your Facebook page to fill in the blanks for customers who may be interested in that product. If someone is online shopping for one of your products, there’s a good chance that they’re going to check out your Facebook page at some point. This provides you with an opportunity to make an impression.

People Pictures

There is room for pictures of your employees on your Facebook page. You should be creative about this, however. Generic snapshots of your employees standing in front of a piece of machinery or similar content really doesn’t offer your Facebook fans anything of substance.

Consider giving your fans a little peek into how your products are produced. For example, imagine that your company sells guitars. You could post pictures of the luthiers working on the guitars and that might make a big impression on the people who are interested in your products. They’ll actually be able to see people putting your products together and the care that goes into that process.

If you want to feature a lot of images, WordPress themes allow you to include them on your site very easily. You can also use these themes with other social networking sites, such as Flickr, and draw your image stream directly from them. One of the advantages of having your own domain is that you can be a bit more casual about images and include a whole lot of them for people to browse through, simply because the venue is a bit slower moving than Facebook.

About author

Anny Solway is a dedicated writer at ThemeFuse – a leader in the Premium WordPress Themes area. She likes to discover new ideas about internet marketing, social media and blogging.

Using Facebook Hashtags For Business Promotion

Hashtags have been all the rage on Twitter for years, but Facebook recently introduced them.  While the use is similar to that of Twitter, there are some stark differences.  These are used so that people can see a newsfeed full of posts related to that specific tag.  It is a way for people to condense a newsfeed into exactly what they are looking for in terms of topic, product, business and other specific things.

Expand Your Reach

If you are using hashtags, those looking at posts within your topic will be able to see your posts.  This helps people to find you.  You can get to people who have an interest in niche topics.  For example, if your business is gardening and you specialize in certain plants or flowers, use a hashtag for these.  Those looking for these plants, tips on planting and growth or a place to get advice can head to the hashtag and find your business.

Building Your Brand

You can create a hashtag that is exclusive to your brand or business.  Just make sure to do your research and make sure that no one else is using this specific hashtag.  You will likely have to be quite unique to find something not already in use.  However, keep in mind that this hashtag must also describe your brand.  So, if you are a garden center or gardener, stick with something related to this.  You can get creative and use plant names or something similar, but it should be related to what you do.

When you are posting things with your new hashtag, make sure that the posts have value.  Things like sales pitches and posts not related to your business will not be shared very often.  Offer something valuable in each post (this does not mean a coupon or promotion) and make sure it is something that people will want to share with their friends.

Special Promotional Tags

If you post the occasional promotion on your Facebook page, create a special hashtag for this specific promotion.  Every promotion you do should have its own hashtag.  If you post this promotion on other platforms, like Google+ or Twitter, use the same hashtag.  You want people to share your post and hashtag to get the word out about your promotion.  You can also include some popular, pre-existing hashtags that fit with your promotion to help people to find it.  Just make sure these tags truly fit well and do not overuse them. This will also help you in getting more likes to your pages.

To Use Or Not to Use

Hashtags are still very new on Facebook and not everyone likes them.  Because of this, you need to be careful not to annoy your loyal fans.  When you are posting, there is no need to always have a hashtag.  Only use them when they are relevant.  You also do not want to stuff your posts with hashtags.  One or two is usually enough.  You just want to get your posts seen.  You do not, however, want to turn off the people already faithfully reading them.

Chris Spencer loves using social media as a marketing tool and writes blog posts to help others learn to do the same.

How To Stay Safe On Facebook

How To Stay Safe On Facebook

Every day, an average of 250,000 new users join Facebook.  Almost all of these people join to keep up with friends and family.  However, it is inevitable that a select few do use the social media platform for malicious reasons.  It is important to stay safe when you are using social media.  Safety is something everyone should keep in mind and not just kids.

Personal Information

Personal information should stay personal.  Your phone, address and date of birth are things only your friends and family should know.  You do not need millions of people on Facebook being able to access this type of stuff.  You never know if someone will use it to track you down or steal your identity.  Unfortunately, one of the downsides of technology is that everyone needs to be a little paranoid.  This will help to keep you safe as you navigate the waters of the worldwide web.

Be Careful With Photographs

You want to make sure that only your friends and family can see your pictures.  This is especially true with pictures of children.  Some people use children’s photos for reasons most people cannot comprehend.  There have also been instances of companies finding good family photos to use for commercial purposes without that family’s consent.

You also want to keep other types of photos off of Facebook.  A good rule of thumb to have is that if you would not show the photos at a job interview, keep them off of Facebook.  You do not want pictures of you drinking, doing something illegal or partying to be seen by potential employers or others that could use them against you.  Keep it clean and think for a minute before posting a photo in your photo albums or on your wall.

Nothing on Facebook is Private

You can set your privacy settings to the max, but if someone really wants to see what is on your profile, there are ways to see it.  Keep this in mind when you are posting anything.  Keep all information you do not want everyone to know off of Facebook.  Things like personal drama, compromising photos and identifying information should stay off of social media.  Your privacy settings are also important if you’re running a fanpage that’s linked to your personal profile or if you plan to buy Facebook fans or likes and increase the traffic to your profiles.

Your Location

While adding your city seems harmless, it can put you in a dangerous predicament.  If you must list your location, simply list your state only.  If someone wants to find you, it will be a lot more difficult if they only know the state that you live in.  You should also refrain from posting things that could indicate where you live.  Posting something about going to Wal-Mart is fine because this store is all throughout the United States.  However, posting things about a local cafe or bakery can lead someone right to your town or neighborhood.

You also want to refrain from posting things that mean your house is empty.  For example, save the vacation photos until you are already home from vacation.  You never want people to know when you will be away from home.  While your friends likely will not rob your home, others may take advantage of the fact that your house is empty.

Chris Spencer loves to use Facebook for marketing and enjoys writing about Facebook for personal and business use. 

Using Facebook as a Launch Pad for Your Business in Social Media

Using Facebook as a Launch Pad for Your Business in Social Media

Facebook can do a great deal for any business provided you put effort into maintaining your profile. Many who have negative experiences using social media for promoting a business fail from lack of effort. You can’t simply provide a few posts of information and expect visitors to flood your website or physical location. Like anything business related, social media success will be determined by your effort. Facebook can be a powerful tool if utilized properly.

1. Privacy

Never use your personal profile in order to promote your business. There is nothing wrong with “liking” your own business page, but your customers and clients don’t care if your family reunion is delayed a week due to a rain storm. Your business profile should always be different than your personal one if you intend on attracting fans and patrons. It’s easy to set up a business page in Facebook and is it’s free to do so. In fact you can start with step 1 here.

2. Website

There are a variety of widgets and HTML coding that you can add to your website in order to create a cross promotion. Whether you are using WordPress, Joomla, or coded the website yourself, you can add the Facebook widget in order to promote your business. By adding the controls for liking and sharing pages on your website, you can further promote your business on Facebook from those who find the content worthy.

3. Local Advertising

Once your business page is developed, Facebook allows you to create advertisements that can be created using a variety of criteria. Based on personal profiles and the information of users, your advertisements can be focused on local groups of people tailored to the kind of business you conduct. As an added feature, Facebook will even show you how many users can potentially see your advertisement based on your location and target audience.

4. Inter-connectivity

One of the most appealing features of Facebook is the ability to link it to so many other social media platforms. Because of its popularity, you are able to connect social sites such as YouTube and Pinterest to your business page to further expand your promotional capabilities. However, you want to spend equal time developing those profiles as well if you want to succeed with social media marketing. For instance; any time you create a new image in Pinterest, it will be displayed in your Facebook profile as they could be connected depending on your settings.

5. Word-of-Mouth

One of the most powerful forms of advertising for any company is that from word-of-mouth. A business can be greatly affected by the experiences of previous customers and how they relate that experience to friends and family. Facebook takes that aspect to a higher level. If someone “Likes” a business in Facebook, all of his or her friends and family could see it – promoting additional interest. If anyone views that person’s profile they can see what he or she likes. It can start a snow-ball affect to create fans of your business.

Facebook can be more than just an area to chat with friends and family or play games. It can be a powerful tool for marketing purposes for the business as long as you put effort into the experience. Don’t assume that you will be instantly popular with the masses. Even the most successful of businesses had to develop the following they have today.

Author Bio:

Ken Myers is the founder of  http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.

Promote Your Business Through OrangeSoda social Media Marketing

Social media sites continue to grow throughout the United States and the World. There are too many advantages of social media to go through and identify each one; however, one of the biggest advantages of social media from a business perspective is the ability to advertise for relatively cheap. OrangSoda social media marketing professionals have the ability to promote various products or services in an effective manner via the most popular social media sites. One important aspect to advertising is the ability to deliver a message to the target audience in such a way that will motivate the consumer to act. Utilizing social media appropriately may not only save you money but ultimately help you earn money.

Best of Blogs

Blogs are basically a source for people to be able to record or log the events of their life onto a website that will allow family and friends stay informed of various activities. Many businesses and organizations are taking advantage of blogs and using them as a source to advertise promotions or deals that are happening within the company. A well designed, and up to date blog can allure consumers to consistently view the specific website. Although a blog may not be as effective as radio or television advertising, it does provide a great alternative to attracting a wide audience through pictures, video clips, and other information related to the company.

Fantastic Facebook

Facebook is among the most popular and well known forms of social media. It seems as though everyone from little kids to retired senior citizens have a Facebook account and consistently views their own profiles. Utilizing the popularity of Facebook to promote a specific product or service is a great way to gain publicity. Creating a profile or page for an organization or company is relatively easy and is a great advertising opportunity. Anything from a private sale to a nationwide organization should utilize the capabilities that this social media site has to offer.

Magnificent Marketing

The advances of social media have brought the art of marketing to an entirely new level. Computer literacy is a must in the marketing world and will only become more technologically focused in the near future. Business owners that are struggling to develop a strong marketing mix need to consider the possibilities that will come with OrangeSoda social media marketing. Marketing professionals understand how to design a profile or page in such a way that will be easy for those who visit the page to identify the benefits or a product or service. Developing a product or service and making it an affordable price that will still create a profit is only half the battle. Proper promotion is the step of the marketing mix that will attract a target audience to the product, thus leading to growth and ultimate success. The most popular social media sites will continue to compete with one another to create better and more effective ways to stay connected with family and friends; this form of competition will benefit those who use social media as a medium of promotion.

How Far Can The Law Control Social Media?

The open nature of the Internet makes it a bewildering place for newcomers. Back in 2009, security breaches and illegal activities led computer giant IBM to state “that the Internet has finally taken on the characteristics of the Wild West where no one is to be trusted.”

What are law enforcement agencies dealing with?

Just like the Wild West, criminals have found the Internet a perfect vehicle for committing all manner of crimes. These techniques have often existed for centuries, but the Internet offers a new way of finding and exploiting victims.

Here are the top three issues facing US lawmakers regarding the Internet.

1. Fraud, theft and criminal damage

Email has given fraudsters unprecedented access to more victims than ever before. With the click of a button, they can send thousands of emails designed to trick people into revealing personal details that can then be used for identity theft, bank fraud or extortion.

Computer viruses are regarded almost as an operational hazard of owning a computer. But they are designed to damage your computer, steal your data and cause general havoc. The offline equivalents would be stealing and criminal damage, which are clearly illegal; and the same goes for computer viruses.

Finally, there are hackers, people who deliberately try to break into computer systems. Again, the intention is usually to steal data, money, or to cause malicious damage.

2. Pornography

The US Government runs an agency dedicated to protecting children from Internet predators. The FBI works to identify and arrest paedophiles, as well as tracking and breaking child pornography rings.

There are also issues surrounding other “adult” pornography, which frequently breaches US publishing laws. Of a lower priority, the Police are still duty bound to investigate crimes reported to them.

3. Crimes against the person

Many people believe that the Internet is the ultimate forum for “free speech”. But some abuse the privilege making statements which are defamatory, slanderous or which breach hate speech laws.

Sometimes these personal attacks are apparently motiveless, leading to an online behaviour known as “trolling“. Police report that rates of cyberbullying increased by 400% between 2007 and 2011, for instance.

As crime prevention minister Jeremy Browne said in an interview, “What is illegal offline is illegal online. People should not be able to use social media to post anonymous abusive or threatening comments without facing any consequences.”

What is the problem?

As more and more of our daily interactions shift to online channels, the police face an increasingly difficult task maintaining law and order. Among the many hurdles they face are:

Technology

Internet and computer technologies continue to develop at an incredible rate. However, the police have neither the time nor the resources to stay on top of every new development.

The creation of laws to prosecute new crimes also takes time often several years. Until the law is passed, Police are often powerless to take proper action until the damage has been done and the criminal has long gone.

Anonymity

Users of chatrooms, forums and social media are afforded some level of anonymity, making it hard for police to unmask the perpetrators of online crime. Electronic detective work can usually identify online criminals in the end, but the process is slow and time-consuming.

There is an added element of difficulty when the crime has taken place on a website that operates from countries outside the US. In this instance, the police generally have to rely on the goodwill of the website operator to get the information they need to proceed to prosecution, which is not always forthcoming.

Bureaucracy

Solving crime can be a painstaking process at the best of times. However, cybercrime often requires liaison between different police forces and departments, the courts and Internet service providers. These third parties often operate their own bureaucracies, making it even harder to bring a case to resolution. Some are even deliberately obstructive because their operating ideologies are distinctly anti-police.

International law

When the crime takes place using a service from another country, issues of jurisdiction can further confuse matters. If a British person is cyberbullied by an American on a website run from Russia, there are three different national laws in effect. Even more confusingly, what is illegal here in the US may be perfectly legal in Russia, making a successful prosecution very difficult, if not unlikely.

Public sentiment

Despite the many potential problems presented by criminals on the Internet, proposals to prevent criminal activity are often opposed. Plans for an opt-out pornography filter (which would have required US internet users to register, or access to adult material would be blocked automatically) were overturned in 2012 following a vigorous campaign suggesting that such a filter was against freedom of speech laws.

Any proposed law which is believed to potentially limit online activities tends to come under similar pressure, making it very difficult to effectively limit loopholes exploited by criminals.

What can we expect in future?

Although the justice system is struggling to keep up with cybercrime, there is no suggestion it has given up. In the future we can expect to see:

More prosecutions

The surge in online defamation complaints to police has generated a similar increase in prosecutions. There is not yet any sign of a slow-down in reports, either.

As cybercrime becomes more common, police are dedicating more time and resources to detecting it. Specialist officers have the skills and expertise required to successfully prosecute more cybercrime cases than ever before.

More civil cases

Where undesirable activities online fall outside criminal law, people are still free to launch civil cases. The recent Twitter case involving a high profile politician being incorrectly named as a paedophile has resulted in dozens of people being sued for libel.

The number of similar cases will undoubtedly rise as people continue to seek damages for untrue or hurtful allegations that are posted on other social media sites.

New laws

The scams and tricks used by cybercriminals are constantly evolving. The United States legal system will also have to adapt to face these new challenges with relevant and updated legislation.

Justice Secretary Ken Clarke unveiled new plans to exclude websites from prosecution where their users were guilty of libel if they pass on the troll’s identity. Should the website choose to protect the troll’s identity, the operator will be held responsible for hosting the libelous material. This plan should become law within the coming months.

Because of the global nature of the Internet, there will also be increasing cooperation between nation states, particularly those who are members of the European Union. The Budapest Convention encourages a joined-up approach to tackling and prosecuting international crime, and the membership continues to grow.

So the Internet will always remain lawless?

Currently the law seems relatively powerless to combat cybercrime effectively. While it is true that the police are always playing catch-up with cybercriminals, they are actively working to increase protection for the public by dedicating more resources to tackling them.

The legal system is also trying to increase protection for the public, but the creation of legislation is a slow and arduous process. However, there is a clear intention to tackle and prevent crime across government.

So can the law effectively police the Internet? Arguably, the answer has to be ‘yes’, because we already have laws to address many of the crimes committed online. Just as hackers will try and steal your bank account details on the Internet, so too will a pickpocket in the high street. The law does not completely prevent crime, but it does give the victim an avenue of redress.

The best advice for staying safe online remains use your common sense. Do this, and you stand a very good chance of staying out of the grasp of dedicated criminals while using the Internet.

Alert: Facebook Insights Reach and Impressions Data Affected by Bug

This morning Facebook announced that during a comprehensive audit of their page insight tool, they discovered bugs that impacted reporting page and posts’ organic and paid reach and impressions from as far back as August.  This was only for the data reported in the page insights and not for the ads manager tools.

What This Means to Brands

Facebook reassured that these bugs did not impact actual delivery of ads or posts across the platform.  The only implication is in the reporting of these numbers from a brand page’s insights tool.  Facebook is unable to determine the extent to which each brand page and each of its posts are affected, and they recommend that brands start comparing true reach and impressions once the fixes are in place.

Unfortunately, it will not be possible to amend historical data as these bugs affected Facebook’s log and how that data was stored on the deepest level.  To get the best understanding of page performance, unfortunately advertisers will have to rely only on future data.

Worst Case Scenario

In considering what this news means to brands, any reporting and insights that focused on engagement per reach or virality were inaccurate.  TechCrunch suggested that some businesses and other admins may have thought their Pages were less valuable than they were because of dips in reach.  However, the engagement on Facebook has not changed.  If a brand’s post had high engagement, it had good content, despite Facebook’s said reach for that post.

Solutions from Facebook

As soon as they discovered this bug, Facebook notified everyone and began working on fixing the issue.  They will have a full scope of the bugs’ implications during the next two weeks, but have resolved the bug as of Monday, February 25th.

Next Steps

For reporting moving forward, it may be best t0 focus more on engagement.  Additionally, this announcement needs to be considered when comparing future reach data with old reach data to extract further insights and create new benchmarks for content performance in regards to reach and engagements per reach.

How to Time your Facebook Posts to Increase Engagement Rates?

Facebook has users from all over the world, logging in pretty much all through the day, sharing, liking and communicating. When it comes to Facebook, as surprising as it may sound, timing is really important. What you say doesn’t just need to sound good enough to get noticed, it also has to be posted at the right time to be visible to most people in your network.

Increase Facebook Engagement Rates

Here are three effective ways you can time your posts perfectly to get most of your followers to notice them:

1. Post when most of your followers are active on Facebook

This can get a little bit tricky and would require you to spend some time in research. But if you can observe and recognize that golden time when maximum number of your followers engages with your Facebook page, you can share your posts during this hour and know that it will be seen by a larger share of your fans.

Facebook typically registers the maximum activity during the day, which eventually subsides after evening hours. Research has shown that the period between 11:00 AM and 04:00 PM is the best time in the day to post any major news announcement about your brand on your page.

If you have something very important to share with your fans, make use of this window to ensure that maximum people will get to see it.

2. Make sure your posts are always visible in your followers’ News Feeds

Ensure that there is adequate time gap between two posts so that the previous post gets as much visibility as possible before it gets pushed out of the News Feed by your new post.

Posting too frequently can actually have an adverse effect on the visibility of your posts, so time them well.

There are tools that can tell can analyze how your posts are doing in the first 48 hours of being posted. Using such tools, you can identify the right time to post again.

3. Monitor your Facebook posts’ efficiency to constantly improvise

Your audience may not behave the same way followers of another business in a different industry or sector behaves. There are no hard and fast rules that can apply to all brands every group of consumers has a different usage pattern.

The best way to identify your consumers’ patterns is by analyzing their activity on your Facebook page. How much time do your followers spend on your page? How often do they visit, and when does this happen? How many likes and comments do your posts get on an average?

Once you have concrete data to analyze, you will be able to identify how your followers use Facebook. Using this information, you can adjust the frequency and timing of your posts to drive maximum engagement.

The author Vishal Gumber is founder of an Australian app development company Appsquare.

Don’t Tell Facebook Anything You Wouldn’t Want Grandma To Hear

When Facebook made its timeline profiles mandatory, many users cringed as they relived past relationships and embarrassing nights out. So did all of their friends and family, who could now see what was probably best forgotten. Suddenly, it became apparent just how well Facebook remembers. It remembers that time you “liked” Budweiser, and it remembers you joining the “Bring Back Sailor Moon!” group when people still joined Facebook groups. Chances are, those memories are still haunting the side of your newsfeed.

Facebook makes most of its money from advertisers. In 2010, the company violated its own stated privacy policies by selling user information to vendors to help target their sales. Some users found this out when they saw their own smiling faces next to advertisements for products they “liked”.

This trend is particularly unnerving to parents. More than five million Facebook users are under the age of 13, and their “likes” are already being tracked.

Facebook Privacy Fail

Source: Facebook Privacy Fail