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Discovering the Benefits of Facebook Apps

Discovering the Benefits of Facebook Apps

In our modern age, we are already spending more time online than we are with any other media. To add to that fact, we are spending a lot of that digital time with our mobile devices–and, most of our mobile device time is spent using apps.

So, why don’t you have an app for your business yet? If you focus on just the U.S. market, Americans are spending over five hours per day in the digital world–around two hours of that time is spent on mobile devices. This is up 575% from 2010. This shows that customers want and need the simplicity and focus which apps provide. And, with Facebook being the largest social media site to date, it makes sense to build a Facebook app. We will share the benefits below

What is a Facebook app?

The Facebook App Center is where you can find apps and games. All you have to do is search for a specific game or app by entering its name into the search box. You can also use the search box to find the app’s website and send the app to your phone or tablet. Facebook apps are designed to utilize the core technologies of the Facebook platform. They also integrate Facebook’s notifications, news feed, social channels and other features to help generate interest among Facebook users.

Building a Facebook app

To create a Facebook app, you need an account. You then need to add the Developer application to your Facebook profile and click “Set Up New Application.” After that, you will name it, agree to the terms and load your logo. The good news is you don’t need extensive coding skills to create a Facebook app. However, you do need to have some basic knowledge of PHP and MySQL.

Also, all apps are written in HTML, Javascript and CSS. Plus, you can use any What You See Is What You Get (WYSIWYG) HTML editor to write the content you want displayed in your Facebook application. The Graph API is the core of the Facebook platform. It uniformly represents objects in a graph, as well as the connections between them such as relationships, shared content and photo tags. Once you’ve created your app, anyone can add it to their profiles. Of course, you can always get help.

Building a Facebook App

Benefits of Facebook apps

  1. Increased engagement. There are many reasons to create a Facebook app such as using it to promote competitions, special offers, events and contests. This helps to involve people with your brand and to build relationships. In addition, it encourages people to interact with your brand.
  1. It increases web traffic. If you promote your app through Facebook, you can then increase web traffic to your site.
  1. Improves customer retention. Your app can add value to your existing customers by making it easy to interact with your brand. They also want to know that you are active and engaged. By ensuring a steady stream of relevant content, you create more opportunities for customer retention and up-selling.
  1. Enhance brand awareness. The whole world uses Facebook. If you showcase a well-designed app, it can elevate the image and profile of your company with your target market. It shows you have technological and business savvy. Plus, you make it convenient for your prospects to find you.
  1. New customer acquisition. By creating an app on Facebook, you can find customers that you might not have found through other means such as online advertising. It can also be used as a lead generation tool for reviewing potential prospects’ profiles as a means of qualifying leads.
  1. It’s cool. Having an app on Facebook is deemed as exciting. You can never tell who is using Facebook. To illustrate, a prospect may be doing research on your company and check Facebook to see if you have a presence there. They see your app and a few positive posts about your brand. This could be one of the deciding factors over whether or not they utilize your goods and services. The fact is, Facebook continues to gain in popularity and that isn’t not going to decline significantly any time soon.
  1. A viral effect. Facebook has the leverage to make content go viral. One post or one app can be shared millions of times. This takes word-of-mouth to an entirely different level. Crowds attract more crowds. When prospects see their friends using and liking your app, that will influence their decision.

Some of the most popular and successful Facebook apps include Buffer and Glassdoor.

Facebook continues to break down walls and expand in ways no one ever expected. It is a social media giant in every sense of the word. This is why, you need to have an app on Facebook and the sooner, the better.

How to Use Your Image Galleries on Facebook

How to Use Your Image Galleries on Facebook

If you have any experience in sales, you know that allowing people to look at a product is a big part of persuading them to buy. In fact, one of the things that have made Internet commerce so successful is that people can look at products repeatedly without driving down to a store to do it. This sets up a scenario where the potential customer is in a no pressure situation and can look over the product as much as they want without somebody harping on them to go ahead and buy. You can use this on Facebook to great advantage.

Images Need a Point

Look at some of the pages set up by businesses and you’ll see that some of the images they include are useless. They might have a picture of their storefront, a picture of some of their employees doing something that looks like fun and so forth. These might help to humanize the business a little bit, but it doesn’t really sell anything directly.

When you post an image to your page, make sure that there’s some sort of a point to it. For example, if you are launching a new product, post pictures of it so that you can entice people to buy. There is another way that you can utilize this strategy to great effect.

Check Other Venues

If you’ve shopped on Amazon.com recently, you’ve probably noticed that users can upload images of products and add them to the description, if they are approved by Amazon itself. One of the things you might want to do is look at your product as it is featured on sites like Amazon and see what images of that product are currently in use. Post different images of the product on your Facebook page.

This gives people a reason to check out your page, as they will be able to look at the product in a different light. It’s also extremely inexpensive to do this and, once you have the picture up there, it can keep paying off indefinitely.

The same applies to videos and other types of content. Take a look at how your product is represented on other pages and use your Facebook page to fill in the blanks for customers who may be interested in that product. If someone is online shopping for one of your products, there’s a good chance that they’re going to check out your Facebook page at some point. This provides you with an opportunity to make an impression.

People Pictures

There is room for pictures of your employees on your Facebook page. You should be creative about this, however. Generic snapshots of your employees standing in front of a piece of machinery or similar content really doesn’t offer your Facebook fans anything of substance.

Consider giving your fans a little peek into how your products are produced. For example, imagine that your company sells guitars. You could post pictures of the luthiers working on the guitars and that might make a big impression on the people who are interested in your products. They’ll actually be able to see people putting your products together and the care that goes into that process.

If you want to feature a lot of images, WordPress themes allow you to include them on your site very easily. You can also use these themes with other social networking sites, such as Flickr, and draw your image stream directly from them. One of the advantages of having your own domain is that you can be a bit more casual about images and include a whole lot of them for people to browse through, simply because the venue is a bit slower moving than Facebook.

10 Best Games on Facebook

10 Best Games on Facebook

There are a lot of people on Facebook; folks are almost shocked when they learn that someone they know doesn’t have an account. People do everything on Facebook from share things that are important to them, connect with old friends, plan events and play games.

Facebook is rife with games, some of which aren’t just games anymore by pop culture sensations. There are a lot of games, and some of the titles available via this social site are absolute gems. Other games are downright lousy.

With so many gaming options to choose from on this social site, how does one know which games to play. While trial and error can work, Facebook gamers will end up wasting a lot of time trying out absolutely abysmal titles and probably ending up with a few malicious apps invading their system in the process.

There are several places where you can find information on the best games that Facebook has to offer, and this is just one such spot. Here are 10 of the best games on Facebook that you will most likely love.

1.) Bejeweled Blitz. This 60 second gem swapping melee is one of the most popular games in the world. Easy to play and highly addictive, gameplay continues to stay challenging overtime. Comparing scores with your friends can give players a competitive spirit, and new bonuses and special gems give gamers just another reason to keep coming back.

2.) FarmVille. There are many imitators and many games modeled after this one, but FarmVille is the original. Tending to crops doesn’t sound like that much fun, but this game is huge. Easy to play and fun, the social aspect where your friends can assist you with tasks and look in on your crops makes it a perfect fit for Facebook.

3.) Texas Hold’em Poker. This is one of the top games on Facebook and the top poker game in the world. Texas Hold’em Poker has become a phenomenon, with folks all over the world watching it in their living rooms and playing in their kitchens, so it only makes sense that you can now play from your desktop too.

4.) CityVille. This top game is used monthly by about 49 million people, making it the most played game on Facebook. As the name suggests, it has a lot in common with FarmVille, except now instead of harvesting crops and building a farm, you have an urban center to struggle with.

5.) The Sims Social. The Sims and the other Sim games that have come before it have been much loved games for about two decades, so it is no surprise that there is now a version of Facebook. Not as comprehensive as one of their off Facebook games, this social version lets you play with your friends for free.

6.) Words With Friends. This poplar Scrabble-like game became a mobile sensation as an app for the iPhone and iPad. Now available on multiple mobile platforms, it is also on Facebook. The game is fully integrated so you can play on Facebook or your mobile app against people on Facebook or on their phones. It is a terribly fun and addictive game for all ages.

7.) Tetris Battle. Tetris has been a top, much loved videogame title since the 1980s. Once a big name for console systems, this addictive puzzle game has popped up in several places online. It only makes sense that it has found a home on Facebook.

8.) Slotomania. People love to gamble, and when they can’t gamble, they love to play games that make it feel like gambling. You don’t have to be an adult to get into the fun of this popular Facebook game.

9.) Cafè World. As television chefs have turned into super celebrities, more and more people daydream about opening restaurants. Now instead of just daydreaming, they can do it virtually with this extremely popular game.

10.) Empires & Allies. This fun game lets you build up your own forces and secure your own territory. You do get to work with your friends, however, to defeat the Dark Alliance, which seems just social enough to be ideal for Facebook and a good time for you.

How Much Time Should Your Business Invest in Facebook?

How Much Time Should Your Business Invest in Facebook?

As the online world continues to move, develop, and grow, businesses need to learn how to adapt to the frequent changes. Facebook has been an important part of marketing for many businesses, but how much time should a business be investing in Facebook now?

The past few years of growth in the social media market have led analysts to believe that Facebook is not a worthwhile advertising tool anymore. But this doesn’t mean you should give up on building a group of Facebook fans or a community around which you can create awareness. The key is to find balance based upon your target market.

Does Facebook Work for Marketing Businesses Anymore?

A recent poll reported that one-third of Facebook users are spending less time on Facebook and more time on other social media apps—especially mobile ones such as Twitter. Facebook is not exciting, new, or interesting to users anymore, so many people are moving on.

Large Internet companies have come in three generations. First came Google and Yahoo—the search engines—to help the Internet get organized. Then, MySpace and Facebook pioneered the social media market leaving Google and Yahoo irrelevant from a social standpoint. Now as the third generation emerges, social apps, such as Twitter, are the most useful and relevant because of the stream of information. None of the largest companies have been able to transition to the next generation successfully.

How Users are Putting Facebook to Use

Facebook is not a marketplace (yet). Instead, it is a controlled way for people to connect with existing friends. Most users completely ignore the ads—and analysts have found them largely ineffective—and use it to interact with people they already know, not to look for new information.

The point here is that Facebook is a relational tool, not so much an advertising platform. So you should plan on spending time building connections and rapport, not just blasting posts with your latest product offerings.

Generally, news breaks first on Twitter because it is accessible and simple. Instead of only connecting with established friends, users can tweet with famous people, organizations, and businesses that they would otherwise be unable to have a personal connection with. Facebook lacks the speed and accessibility that businesses need to reach customers if the goal is fast exposure.

The Investment Decision

In order to decide how much time, if any, to invest in Facebook, study your target customer. Do they use Facebook? How often? Do they use another social media app more often? Has your business seen any benefits from being on Facebook? Look at your marketing strategy to see if your time and resources could be spent more effectively somewhere else.

The key lies in determining whether or not you should use Facebook as a relationship builder or just have a simple presence where people can find you if they search for you. There really is very little in between—either you build aggressively or let it sit. If you try to build a Facebook community half-way, it will be a huge waste of time.

If your target audience is engaged on Facebook and your particular business is about building relationships before and after the sale, then Facebook could very well be one of the best investments of time you could make. But if you’re looking for advertising opportunities, you’ll likely find other sites and social media platforms offer more effective means of connecting with customers.

3 Reasons People Unfriend You on Facebook

3 Reasons People Unfriend You on Facebook

“You have a new friend request from …” and the confusion is started. Who is this person? Where do I know him/her from? Should I accept his/her request?

Many Facebook users turn to a company to buy friends, fans and likes on Facebook for their internet marketing promotion; so you may get such a friend request.

This issue is one of those which arise various feelings in people: fear, irritation, anger, laugh, joy so on. Sometimes we face this difficulty on Facebook: accept this friend request or not? Generally, we accept this kind of questionable requests but it does not take much time in order to regret doing so.

Actually, there are certain things which sooner or later make us unfriend this or that person depending on different reasons. These reasons are either obvious from the beginning or are being born during the “friendship”.

A number of research studies have been conducted in order to understand why people unfriend on Facebook and which are the most logical reasons. Here are the top three reasons:

  1. The first thing which very often makes people angry and gets on their nerves is posting unimportant things too often. It’s not always interesting to know the details of your friends’ everyday life and where do your friends on Facebook go, what do they do, what do they eat or drink, where are they about to go with their family on weekends?
  2. The second reason for unfriending is the fact that you have not met that person for a long time, and so called face-to-face contact between you has been during school times.
  3. Another reason which very often annoys people is status updating. Your Facebook friends may get angry when you update your status too much or too little. So be attentive if you do not want to lose your friends on Facebook. So, many people update their statuses just a couple of times a week. This is less irritating or annoying.

So there is no need to panic when seeing a new friend request. Just get to know who is that person, if after that you anyway do not want to friend with him/her ignore the request and put an end to all doubts.

5 Press Release Myths Debunked

5 Press Release Myths Debunked

All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets.

Sadly, a well-composed press release is one thing that a lot of eCommerce businesses are missing out on. The reason for this is because a lot of entrepreneurs have a dark PR myth cloud over their head.

Well, it is high time to chase that dark cloud.

Myth 1: Your press release will not get published anyway

In times past, businesses submit their press releases to journalists. These journalists will then decide if the material is worthy to be put in front of the public.

In today’s internet age, getting word about your brand is not as nerve wrecking.

All you need to do is compose a press release and then sign up for press release submission sites. These sites do not only publish your material. They also syndicate your submission to relevant news outlets.

If you are a startup business, then it is wise to invest in a good PR service. Such a service can cost at about $300.00 for one press release.

This means that getting published is no longer a decision for picky press people to make.

Now what if you cannot spend that much money on a piece of press release? Read further.

Myth 2: Press releases are for big companies only

If you are working with a shoestring budget? Believe it or not – there are press release sites that are more forgiving on the pocket.

These sites, however, often do not include distribution services. Their site rankings may also not be as impressive as their pricier counterparts.

Also there are even PR submission sites that you can use for free.

Ultimately, press releases are not for companies with the big bucks only.

However, because these sites are free, you can expect to do a little bit of work. Free and cheap press release submission sites are limited in features.

This “little bit of work” can include profiling page rank to make sure that you are submitting to one with at least a 4 or 5 PR. This can also mean going the manual route when choosing distribution channels.

This brings us to the next myth.

Myth 3:  Submission sites are the end of the line for your press release

Depending on the size of your budget, PR sites will do your press release a lot of service. However, getting your release published is not the end of the line for you.

This is because you can still do at least a few things to amplify the benefits you get from your press release.

Your options on getting the most of your press release are endless. This means that submissions are definitely the end of the line for your press release.

Once your PR is published, you can create looped and timed social media updates of it on your social accounts. You can also publish a blog post about it right on your blog.

You can even setup monitoring streams on social media and Google alerts so you can pitch your release directly to qualified persons.

Myth 3: Nobody will read your PR anyway

Did you know that images, videos, and other forms of media can be incorporated in a press release? Multimedia is a sure way to grab and hold the interest of just about any person who comes across your press release.

Remember: where interest is, attention & action follow.

Here is a tip: use branded graphics when incorporating media into your press release. It can be a case study in one of your previous projects in the form of an infographic or a fun infomercial.

Now, because images and videos are but ingredients to the recipe make sure that your PR’s text is in itself a publish-worthy one.

Question: what if you just can’t pen even a simple press release? Is it the end of the world for you?

Answer: Absolutely not!

Myth 5: You will never have a publish-worthy PR

Let’s face it: you may ace your business and the services or products it offers. Thing is: you just can’t be everything. Say, you may be the best person to talk about your brand but putting your thoughts down in text is just not something you can do.

Good news is you can still have a publish-worthy press release. You can always hire a content writer to draft one for you. Don’t content writers cost a lot?

Most of them do, but you can always find content writer VAs don’t cost that much. This is without compromising the quality of their write-ups.

You can always have a publish-worthy PR.

With all these nasty press release myths debunked, there is now no reason for you not to get the perks of publishing a press release.

8 Things You Must Know Before Advertising on Facebook

8 Things You Must Know Before Advertising on Facebook

When advertising on Facebook, a company can reach a lot of potential customers all over the world. While this is mostly true, it is wise for an entrepreneur to understand a few things. In fact, here are eight things you must know before advertising on Facebook.

Anywhere in the world:

When advertising, whether one is selling knives or businesses services, they must realize that it is possible to advertise anywhere. Now, some people will want to change the settings and only show advertisements in their home country.

Must show images:

With a well-placed image, a company can impress a visitor and get them to click advertisements. At the same time, remember to keep the images simple and clean as people with smartphones and slow connections will appreciate it.

Clarity:

It is important that a viewer who sees the ad understand what it is for. Otherwise, he or she will not click the ad and a company will fail to attract many interested visitors. This is one of the most important things to understand as it is hard to get people interested when they don’t understand the product.

Call-to-action:

Now, it is easy to show off a product and get people interested. Of course, the business owner should take it further and have a call-to-action. With this, a company can compel people to spend money and get excited over a product.

Incentives:

Most people love incentives. When showing the ad, viewers are likely to click it when they can get a free item or discounted shipping. Luckily, the incentive does not have to be expensive, and a smart business owner can get people excited with an inexpensive giveaway.

Targeted:

Facebook allows people to target their audience. A smart entrepreneur should take advantage of this as he or she will save a lot of money and enjoy higher conversion rates. In fact, without this, a company owner will waste money showing ads to people who are not interested in the product or service.

Tracking:

Without tracking, a corporation will never learn about its customers. Fortunately, when setting up tracking software, it will not be hard to follow users and understand their thought process.

Daily spending:

With Facebook advertising, a business should strive to stay consistent. By setting the daily spending limits, one can avoid only showing ads occasionally.

Without a doubt, when one understands how Facebook ads work, they can find a lot of interested viewers who are likely to convert to customers.

Facebook Metrics and Its Impact on  Your Marketing Efforts

Facebook Metrics and Its Impact on Your Marketing Efforts

Measuring results is an essential part of all marketing strategies. Yes, ALL—including Facebook marketing. Just because Facebook is a social site meant for engaging your target market rather than selling your products doesn’t mean you can’t or shouldn’t measure its impact on your overall marketing efforts. How will you know if your Facebook activities are worth the effort unless you measure results?

Now, when it comes to measuring results on Facebook, most marketers focus only on two stats: Page Likes and Post Reach. We’re not saying these stats are unimportant, but you may be amiss in focusing so closely on them to the exclusion of other important Facebook metrics. Note that Facebook provides some valuable data on Facebook Insights, but you may have to dig deep to find some truly valuable information.

Digging within Export Files

Before moving on to a discussion on the Facebook metrics you should be keeping your eyes on, let us first discuss the basic steps on finding these metrics. Here’s what you need to do:

  1. Go to the Admin panel of your Facebook page and then click on Insights.
  2. Click on Export Data at the upper right corner of the page.
  3. A dialog box will pop out, asking you what you want to export. On the Select Export portion, choose New.
  4. Choose dates based on the period you wish to check.
  5. On the Select Data Type portion, choose Page Level Data.
  6. Click on Download.
  7. Go through the process again, this time, choosing Post Level Data.

Now you know how to get the most important data from Facebook Insights. So, what are the metrics we were talking about earlier when we told you to look for more than just Page Likes and Post Reach? Read on to find out.

1. Fans Reached

The funny thing about this particular metric is that so many online marketers talk about it, but only few actually understand what it is. Simply put, this metric represents the number of fans (people who have Liked your page) who have seen a particular post on your Facebook Page. This is important because it shows you the direct views of your fans on your page and not from an indirect source such as a friend’s comment, like, or share.

What makes this organic search metric so important? Well, if nothing else, it gives you an idea as to which of your content people find appealing. It also shows you just how much appeal your content has to your target audience. The more fans you reach directly with your content, the healthier your Facebook page is.

You can find this metric on post level data you download, following the steps outlined earlier. To be specific, it is listed under “Lifetime post reach by people who like your Page.”

2. Organic Reach

This metric represents the number of Facebook users, whether they have liked your page or not, who have seen a particular post on your page. Again, this metric shows you only the number of direct views of posts on your page, excluding views of posts from comments, likes, and shares. The only difference between this and the first metric is the fact that it includes views from people who haven’t liked your page, but only accessed it to check your posts.

This metric is important because it shows you how appealing your content is to Facebook users in general. A comparison between this and the first metric will also show you if people are able to find your content even without being fans of your page. If the difference between fan reach and organic reach isn’t that big, then you may have to find ways of improving organic visibility.

This metric is easier to find than the first because it is located right on the Facebook Insights interface. All you need to do is go to Insights, scroll down to the list of posts, click on Reach for the post you want to check, and then move the cursor over the bar chart marked “Organic.” If you’re logged into your page, you can even see the statistics directly below each post.

Organic reach shows you how appealing your content is to your Facebook audience.

3. Users Engaged

As you probably know by now, engagement is an essential part of social media marketing. This particular metric shows you how the content that reached fans and users resonates with them. Note that an engaged fan is someone who has liked your page and clicked anywhere within a post such that a story about that post is generated. The key here is a story being generated as a result of fan action.

The number of fans who have engaged with a particular post can be found in Column W of your downloaded export file, under the label “Lifetime people who have liked your page and engaged with your post.”

Other than fans, it’s also important to check user engagement in general, just as it was important to check both fan reach and organic reach. Right beside the data for organic reach, you’ll find the data for engaged users.

Engagement is important because it’s never enough just to get your content seen by as many people as possible. You should also make sure your content interest, and this may be measured only by measuring engagement. When you compare the number of people reached with the number of people engaged with a particular post, you’ll see how effective your content is in generating interest.

4. Post Consumption

This metric is ignored for the most part, but it is actually quite useful. Post consumption refers to any clicks on a particular post on your page, regardless of whether it generates a story or not. This includes likes, shares, comments, clicks on links, viewing of videos, clicks on photos, expansion of comments and descriptions, and any other action that involves clicking on your post. To put it simply, one click is counted as one consumption.

The good thing about this metric is that, unlike the Users Engaged metric, Facebook breaks this down into the different types of consumption or click. It therefore gives you a deeper understanding of how people respond to your content.

You can find data on this metric in Columns O and P of your post level data report. Column O shows the number of consumers, while Column P shows the number of consumption.

5. Link Clicks

Some people also refer to this metric as the click-through rate. It represents the number of people who clicked any link in your post. This is one of the different types of consumption measured by the previously discussed metric.

Why is it important for you to know how many people clicked on links in your post? Well, one of the main goals of your posts on social networking sites is to drive traffic to your company website, right? If a hundred people saw your post and engaged with it in some way, but did not click your link, can you really say that post was 100% successful? I would think not. Think of your link click metric as the last step in gauging the quality of your content. It is something you definitely need to keep an eye on.

There are basically two ways for you to check this metric. First, you could go to the Page Insights Interface and then click on Engaged Users. The data will then be presented to you in a pie chart. Second, you could check the post level data report. The second and third tabs show the different types of consumption, including link clicks.

6. Positive Feedback

There is one statistic on Facebook that has been there for some time, but has recently been renamed and buried deep within the page level data report. When you first view the page level data report, you’ll probably feel overwhelmed by the size of the file and the number of tabs it has. As long as you know where to look, though, you can get some very valuable information from this report.

Among the valuable information we’re talking about is positive feedback. It is important for you to measure positive feedback because it tells you how many people have something good to say about your business. At the very least, it shows you how many people have started to spread the word about your brand. One of the goals of most businesses that market their brand on Facebook is to extend their reach for free. The number of positive feedback will show whether you have successfully achieved this goal or not.

Positive feedback tells you how many people have something good to say or are spreading the word about your business.

Check out the last seven tabs on the report. The six tabs that come before the final tab all deal with positive feedback. To be specific, these tabs show you the following:

  • Daily positive feedback by type
  • Weekly positive feedback by type
  • 28 days positive feedback by type

Three tabs are dedicated to feedback from users and three tabs are dedicated to total count. The data includes comments, shares, and likes from users as they interact on your Facebook page. Although the presentation of data has been changed such that it no longer shows you the number of comments, likes, and shares individually, it’s still a good way for you to gauge the overall impact you have on your target audience on Facebook.

7. Negative Feedback

You can’t expect all of the feedback on your Facebook page to be positive. The old adage that you can’t please everybody holds true to this day, maybe because the saying, “nobody’s perfect” is true as well. Where Facebook metrics are concerned, negative feedback refers to any negative action taken by a fan on your content. This may include hiding a post, clicking the link to hide all of your future posts, unliking your page, or even reporting your content as spam.

This metric is important because it tells you how many fans did not like the content you provide. They were already your fans, and now you’re losing them! This tells you that you need to review your content and maybe even your entire Facebook marketing strategy to find out how you can eliminate or at least minimize negative feedback.

EdgeRank is another factor that makes this metric important. If you haven’t heard of EdgeRank (that’s highly unlikely, but still…), it’s a Facebook algorithm that dictates which posts they display on the News Feed and how high a particular post is ranked. If the number of negative feedback on your posts is high, you’ll have little chance of getting exposure through EdgeRank and that chance becomes less and less the longer your negative feedback metric remains high.

Considering this, you need to check the number of people reached by a particular post and then compare that to the number of negative feedback on that post. Check the percentage of negative feedback your posts get. Try to keep the percentage as near to zero as possible.

To find this metric, you need to go to the Insights interface and click on Engaged Users. At the bottom of the window, you’ll see how many people gave negative feedback. If you want to check the specifics of the negative feedback (how many unliked your page, how many hid a post, etc.), you’ll have to check the page level data report.

Other than Facebook Insights, you may also measure the success of your Facebook marketing strategy with tools like Google Analytics or HubSpot Marketing Analytics. Among the things you can check with these tools are the traffic driven from your Facebook page to your website, the leads that you’re getting from Facebook, and the new customers you’re getting from your Facebook marketing activities.

For the most part, though, it’s still advisable for you to start with the free data you can get from within Facebook Insights. The metrics discussed above and the data you get in checking those metrics should help you arrive at well-informed business decisions that’ll enable you to maximize the results of your marketing efforts on Facebook.

Inking a Facebook Page Using PageInk

Inking a Facebook Page Using PageInk

PageInk is a Facebook page creation tool that a business might use to create a Facebook page to help promote its business online. As such, the term isn’t used in a way that is self-descriptive of its true meaning. It seems to imply ink printed on a page. However, if you were to think of the printing of business advertising on a page of paper, then—perhaps—the term seems to make sense.

A Business Facebook Page

A Facebook business advertisement that links back to the business’s Facebook page is more productive than one that links back to a website. The reasons behind this finding are unclear. Facebook users might be more comfortable and familiar with a Facebook page than they are with a website.

For the most part, a website is static and unchanging. A Facebook page is intended to provide a means for interaction between you (and your business), and customers and potential customers. Facebook users are accustomed to seeing a page change over time. They like seeing status and photo updates.

Putting Ink on a Facebook Page

An analogy could be made between the appearance of a printed page and that of a Facebook page. In a manner of speaking, the purpose of a Facebook page creation tool is to put some colorful ink in the form of colors, graphics, and photos and some written ink in the form of statuses and blogs on your business’s Facebook page. Of course, the word “ink” is used in the sense that the page is colorful and graphical, not in the sense that it is literally ink on a page. The idea is to create a page that is colorful, pleasing to the eye, attractive, and informative. One way of describing a Facebook page creation tool is to say that it is a page inking tool.

A page inking tool makes it easy for you or one of your artistically gifted employees to create and modify an eye-pleasing Facebook page. Some of the features you might want to incorporate into your page are described as follows:

  • If your business has theme colors, you will want to use them on your page. You will want to use other colors too so that your page isn’t uniformly colored throughout. Good places to use theme colors would be around your business’s name, logo, short-descriptive catch phrase, and representative photograph.
  • This tool has a drag-and-drop capability. You can select a photo with your mouse, move it where it needs to go, and release it. Photos and graphics can be easily moved around in the same way.
  • You also want brief and accurate descriptions to go along with your photos. You have an inside perspective of what they mean. Your Facebook fans do not. Writing a brief description conveys the meaning and relevance of the photo.
Copying Your Competitor The Facebook Way

Copying Your Competitor The Facebook Way

Good artists copy, great artists steal. This pithy quote holds true in this fast-paced, technologically-driven world of ours. More and more businesses are succumbing to the addictive habit of ‘borrowing’ the work of their competitors. At the moment, what is on everyone’s lips is Facebook and its acquired appetite for Twitter’s features. Facebook has just rolled out the ‘trending topics’ and ‘hash tags’ features synonymous with Twitter. Although Facebook is likely be vilified by the Twitter faithful, it is more likely that the dust will settle sooner rather than later. This is because Facebook represents great artists. So this is how to copy the Facebook way.

Keep Up Or Stay Ahead of Competition

Although Facebook is the largest social media site on the planet boasting of over 1 billion active users, Twitter with its 200 million active users remains a competition to reckon with. Facebook is constantly looking on it rear view mirror to look at who is catching up. It then figures out what gives its competitors their competitive advantage and tries to imitate or innovate. The former option is often the most appealing one.

Understand What Makes Your Competitors Tick

In the chess game, if black copies exactly what white is doing, black is doomed to finish last. That is the thing about blindly copying what your competitor does. Facebook has figured out that social media users love to be on the know about what is being talked about across the world thanks to the popular trending topics feature on Twitter. The trending topic feature of Facebook will be similar to that of Twitter except that it won’t track trending topics based on hash tags. Instead, trending topics will be tracked based users’ posts. So much for a different approach!

Final Word on Copying Competition

Copying competition is often a contentious issue that the advertising campaigns of most organizations fail to address sufficiently. Businesses should aim to protect their ideas and brands from imitation. However, copycats will always be on the prowl. Copying does work when employed expertly like Facebook, why not copy then?