facebook page

Creating a Facebook Page – Step 5: Create a Username

Now that you’ve selected the most appropriate category for your Facebook page, filled out your info section and began adding content to your Facebook page and updated your settings to prevent comment spam hopefully all of that has translated into an increase in ‘likes’. The last step in finalizing your Facebook Page is creating a(…)

Creating a Facebook Page – Step 4: Prevent Comment Abuse

Now that you are populating your Facebook Page with content, you’ll likely encounter spam comments as well as the occasional use of profanity. Obviously this is not great for any brand page. With that in mind, its time to configure your landing page settings to prevent as much comment abuse as possible. Preventing Facebook Page Comment(…)

Facebook Fan Page Strategy: Content Automation

The other day I wrote about some Facebook page content strategies to consider based on the goal(s) you are looking to accomplish. Today, I wanted to focus on another issue often encountered when managing a Facebook page – regularly updating your Page content. Automating Your Facebook Page Content The simplest way to save yourself countless(…)

Fan Page Content Strategy – Creating Targeted Facebook Content

For brands, one of the most frustrating aspects of running a Facebook Page is determining exactly what content to syndicate. The answer can be just as frustrating … it depends.  The trick is to publish great custom content alongside automatic updates with the following goals in mind: Increasing Website Traffic: When you want an increase(…)

Upcoming Facebook Page Commenting Changes

A heads up on upcoming Facebook policy changes that will impact “commenting” on pharmaceutical and financial services brand pages. Facebook will be changing their policy when it comes to disabling comments. At some point, possibly as early as mid-June, Facebook will be opening up comments on all pharma Pages with the exceptions of the following:(…)

How To: Customize Your Facebook Page & Attract More Fans

Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite, well, basic. Adding some simple modifications can really make a Fan Page standout and  attract those valuable fans.(…)