facebook marketing

Using Facebook as a Launch Pad for Your Business in Social Media

Using Facebook as a Launch Pad for Your Business in Social Media

Facebook can do a great deal for any business provided you put effort into maintaining your profile. Many who have negative experiences using social media for promoting a business fail from lack of effort. You can’t simply provide a few posts of information and expect visitors to flood your website or physical location. Like anything business related, social media success will be determined by your effort. Facebook can be a powerful tool if utilized properly.

1. Privacy

Never use your personal profile in order to promote your business. There is nothing wrong with “liking” your own business page, but your customers and clients don’t care if your family reunion is delayed a week due to a rain storm. Your business profile should always be different than your personal one if you intend on attracting fans and patrons. It’s easy to set up a business page in Facebook and is it’s free to do so. In fact you can start with step 1 here.

2. Website

There are a variety of widgets and HTML coding that you can add to your website in order to create a cross promotion. Whether you are using WordPress, Joomla, or coded the website yourself, you can add the Facebook widget in order to promote your business. By adding the controls for liking and sharing pages on your website, you can further promote your business on Facebook from those who find the content worthy.

3. Local Advertising

Once your business page is developed, Facebook allows you to create advertisements that can be created using a variety of criteria. Based on personal profiles and the information of users, your advertisements can be focused on local groups of people tailored to the kind of business you conduct. As an added feature, Facebook will even show you how many users can potentially see your advertisement based on your location and target audience.

4. Inter-connectivity

One of the most appealing features of Facebook is the ability to link it to so many other social media platforms. Because of its popularity, you are able to connect social sites such as YouTube and Pinterest to your business page to further expand your promotional capabilities. However, you want to spend equal time developing those profiles as well if you want to succeed with social media marketing. For instance; any time you create a new image in Pinterest, it will be displayed in your Facebook profile as they could be connected depending on your settings.

5. Word-of-Mouth

One of the most powerful forms of advertising for any company is that from word-of-mouth. A business can be greatly affected by the experiences of previous customers and how they relate that experience to friends and family. Facebook takes that aspect to a higher level. If someone “Likes” a business in Facebook, all of his or her friends and family could see it – promoting additional interest. If anyone views that person’s profile they can see what he or she likes. It can start a snow-ball affect to create fans of your business.

Facebook can be more than just an area to chat with friends and family or play games. It can be a powerful tool for marketing purposes for the business as long as you put effort into the experience. Don’t assume that you will be instantly popular with the masses. Even the most successful of businesses had to develop the following they have today.

Author Bio:

Ken Myers is the founder of  http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.

Facebook Marketing Ideas – 5 Tips to Generate Business Leads

Businesses have discovered Facebook in a big way, and are becoming quite adept at establishing their presence on the social network, both as a way to broadcast their messages, and also as a way to engage and interact with customers, or “fans.” However, only the savviest recognize Facebook as a way to generate leads.

Establish your B2B presence on Facebook, by all means, but don’t miss out on the opportunity for lead generation as well. Below are five simple ways to accomplish just that.

1. Link Your Content to Your Facebook Wall

The very first thing you need to do is to create links on your Wall back to your own content, thus providing your Facebook fans a way to convert into leads. The best way to do this is to establish a conversion form on the landing page, which will lead to some kind of downloadable content, such as a Webinar, or an eBook.

2. Use iFrames to Embed Call-to-Action (CTA) buttons

You used to be able to add CTA buttons on the sidebar of your profile in Facebook, but that is no longer an option. No worries—use iFrames to add custom tabs with CTAs, and then make sure they point fans to your landing pages for your special offers and downloadable information.

3. Increase Your Fans

According to a recent study, there is a direct correlation with the number of leads a company’s page generates and the number of Facebook fans they have. Think of it this way, every new fan you acquire and every “Like” you get represents a potential new customer and therefore a new lead. Hold contests or ask questions to generate more “Likes” and consider adding a button on your own Website that will link your customers to Facebook and recruit more fans.

4. Add Like and Share Buttons.

Make it as easy as you can for others to spread the word about your content and business by adding a share button to your content pages, allowing them to link your content back to their own networks. Along the same lines, add a Like plugin to all of your content as well, increasing your visibility and thus your leads.

5. Make it Difficult to Not Convert

What if you could offer conversion opportunities to your fans without ever requiring them to leave Facebook to do it? There is a way! Create an app for their customers that present fans with a conversion form immediately upon clicking Like, which will consequently increase your opportunities for generating leads. This is very innovative, and worth the download.

Have any tips of your own? Leave them in the comments!