facebook fan

Facebook Changing Become a Fan in Favor of Like

Facebook Like Button

Facebook has announced it will soon be changing the “Become a Fan” button that you’re so accustomed to seeing on Fan Pages to a more universal “Like” button. According to Clickz, Facebook has started sending out confidential emails to ad agencies informing them that the “Become a Fan” button which functions as a subscription/membership button  to fan pages will be changed to “Like” button within the next few weeks.

Quite simply, Facebook believes that by changing the “Become a Fan” button to “Like”  will increase engagement between consumers and brands. “Like” offers a simple and consistent way for Facebook users to connect with the things they are interested in most. Facebook did some research and found out that users are more two times more likely to “Like” something instead of becoming a fan.

“‘Like’ offers a simple, consistent way for people to connect with the things they are interested in. These lighter-weight actions mean people will make more connections across the site, including with your branded Facebook Pages. We believe this will result in brands gaining more connections to pages since our research has shown that some users would be more comfortable with the term ‘Like’. The goal is to get the most user connections so that you can have ongoing conversations in the news feeds of as many users as possible.”

What do you think of this change? Are you more likely to “Like” a brand on Facebook vs. become a fan of one?  While you’re at it “Like” Only Facebook!:)

Facebook Fan Page and Fan Analysis

Facebook fan pages – you know, those public pages on Facebook that are created for brands, media outlets, celebrities, and wanna-be celebs, etc. Well, it turns out many of them just aren’t that popular!

According to Sysomos, a social media analytics firm, 77% of Facebook fan pages have less than 1,000 fans.

Sysomos analyzed 600,000 fan pages on Facebook and came up with the fan distribution curve in the chart above.  The majority of fan pages have only 10 and 1,000 fans.  Only 4 percent have more than 10,000 fans, and less than 1/20th of a percent have more than a million fans.  In their upcoming report it breaks down the additional data as follows:

  • 95% of pages have more than 10 fans
  • 65% of pages have more than 100 fans
  • 23% of pages have more than 1,000 fans
  • 4% of pages have more than 10,000 fans
  • 0.76% of pages have more than 100,000 fans
  • 0.047% of pages have more than one million fans (297 in total).

Here is what I found most interesting – Facebook fan pages tend to be updated only once every 16 days.  When you consider the craze around Twitter which measurs popularity on how often a profile is updated and followers are built because folks want to hear what is being said. Facebook seems to represent exactly the opposite. Fan support seems to be built on affinity rather what is being said or broadcast.

What are your thoughts? Why do you ‘fan’ a page?