Facebook Fan Page and Fan Analysis

Facebook fan pages – you know, those public pages on Facebook that are created for brands, media outlets, celebrities, and wanna-be celebs, etc. Well, it turns out many of them just aren’t that popular!

According to Sysomos, a social media analytics firm, 77% of Facebook fan pages have less than 1,000 fans.

Sysomos analyzed 600,000 fan pages on Facebook and came up with the fan distribution curve in the chart above.  The majority of fan pages have only 10 and 1,000 fans.  Only 4 percent have more than 10,000 fans, and less than 1/20th of a percent have more than a million fans.  In their upcoming report it breaks down the additional data as follows:

  • 95% of pages have more than 10 fans
  • 65% of pages have more than 100 fans
  • 23% of pages have more than 1,000 fans
  • 4% of pages have more than 10,000 fans
  • 0.76% of pages have more than 100,000 fans
  • 0.047% of pages have more than one million fans (297 in total).

Here is what I found most interesting – Facebook fan pages tend to be updated only once every 16 days.  When you consider the craze around Twitter which measurs popularity on how often a profile is updated and followers are built because folks want to hear what is being said. Facebook seems to represent exactly the opposite. Fan support seems to be built on affinity rather what is being said or broadcast.

What are your thoughts? Why do you ‘fan’ a page?