advertising

8 Things You Must Know Before Advertising on Facebook

8 Things You Must Know Before Advertising on Facebook

When advertising on Facebook, a company can reach a lot of potential customers all over the world. While this is mostly true, it is wise for an entrepreneur to understand a few things. In fact, here are eight things you must know before advertising on Facebook.

Anywhere in the world:

When advertising, whether one is selling knives or businesses services, they must realize that it is possible to advertise anywhere. Now, some people will want to change the settings and only show advertisements in their home country.

Must show images:

With a well-placed image, a company can impress a visitor and get them to click advertisements. At the same time, remember to keep the images simple and clean as people with smartphones and slow connections will appreciate it.

Clarity:

It is important that a viewer who sees the ad understand what it is for. Otherwise, he or she will not click the ad and a company will fail to attract many interested visitors. This is one of the most important things to understand as it is hard to get people interested when they don’t understand the product.

Call-to-action:

Now, it is easy to show off a product and get people interested. Of course, the business owner should take it further and have a call-to-action. With this, a company can compel people to spend money and get excited over a product.

Incentives:

Most people love incentives. When showing the ad, viewers are likely to click it when they can get a free item or discounted shipping. Luckily, the incentive does not have to be expensive, and a smart business owner can get people excited with an inexpensive giveaway.

Targeted:

Facebook allows people to target their audience. A smart entrepreneur should take advantage of this as he or she will save a lot of money and enjoy higher conversion rates. In fact, without this, a company owner will waste money showing ads to people who are not interested in the product or service.

Tracking:

Without tracking, a corporation will never learn about its customers. Fortunately, when setting up tracking software, it will not be hard to follow users and understand their thought process.

Daily spending:

With Facebook advertising, a business should strive to stay consistent. By setting the daily spending limits, one can avoid only showing ads occasionally.

Without a doubt, when one understands how Facebook ads work, they can find a lot of interested viewers who are likely to convert to customers.

The Modern Day Buyer and the Social Media Movement

It’s an undoubted fact that the sales process has evolved significantly over the last few years. Indeed, it’s almost indistinguishable from its decade-old counterpart, what with the true dawning of the digital age and, more over, the advent of social media; the buyer now has more knowledge, more power and is altogether more aware of and alert to the field of sales than ever before. With instant access to their entire network of peers, there’s more opportunity for referrals, and yet more opportunity for a negative experience to spread quickly.

Whilst the many ways in which the sales landscape has been altered could be explained in pain-staking detail, and we certainly wouldn’t be done by tea time, what better way to display the changing tides of modern buying than with an infographic! The image below explains in facts and figures how the sales process has leaped online and is now deeply woven into the social networking industry.

So have a comb through, and ask yourself the question; is my business social? Am I keeping up with the demands of the modern day buyer? Do we need to change?

Social Medias Impact on the Modern Buyer

Image by MTD Sales Training, Copyright 2012. For sales training that utilizes the latest modern techniques and keeps you at the cutting edge of the industry, visit www.mtdsalestraining.com today!

The Brands You ‘Like’ on Facebook are Using You – Here’s How to Stop Them

How many hours a day do you spend on Facebook? The more time you spend, the more you’re interacting with your friends. While you’re there, you’re probably interacting with a few of your favorite brands and businesses, too. When you come across a good company, you might “like” it. Whatever purpose this serves for you – communicating with brand reps, getting special offers, showing off your interests to the world – it also serves a big purpose for the business itself. Now that you’ve liked them, you’ve officially become a brand rep yourself, whether you realize it or not.

Feeding Frenzy

When you like a business, your friends are notified in their newsfeeds. Hopefully you knew this already; if not, think about it the next time you want to show your support for the local strip club (“Hi, Mom!”). Businesses love getting your likes because it means their reach is automatically extended to your friends. Since your friends presumably trust you, they might be convinced to check out that business and come to like them, too. Every time you like one of their statuses or posts, they get the same benefit of their content appearing in your friends’ newsfeeds, too.

You’re the New Ad Rep

But it doesn’t stop there. You know the Facebook ads that come up on the right side of the page? Right underneath the ad, you can find out which of your friends likes that business already. When you like a business, your name is appearing underneath the ads that your friends see, too. It works like this: You like brand X. Your friend sees an ad for brand X. Facebook and brand X make sure your friend knows that you like brand X. Suddenly, you’ve become brand X’s newest advertising rep. They’re using you to get to your friends. They’re taking advantage of your like and using it to make you seem like a staunch advocate of their brand.

How to Sever Your Ties

Facebook’s privacy settings are notoriously lenient when it comes to the “privacy” part. Changing your settings is not easy or intuitive, but it can be done. You can change your settings so that your name does not appear on any Facebook ads, and your friends will no longer be continually reminded of which brands you like. Here are the steps to do this:

  1. Click on “Account Settings” in the dropdown menu in the upper right-hand corner of your Facebook page.
  2. Click on “Facebook Ads” on the left side of the page.
  3. Underneath the heading “Ads and friends,” Click on “Edit social ads setting.”
  4. At the bottom of the page find the dropdown menu next to “Pair my social actions with ads for,” and Click on “No one.”
  5. Click “Save Changes.”

After you follow those steps, the businesses you like will no longer be able to pimp you out in their ads on your friends’ pages, and your brand allegiances will be kept (a little) more private.

Lisa Hann writes articles addressing current marketing trends for www.seomap.com. Lisa has over ten years of experience in the field and loves to hear from her readers.

Facebook Ads – Online Reporting Guide from Feb 2010

I stumbled across this Facebook reporting guide for those who are interested in running Facebook ads, or already are! It’s called “Facebook Online Campaign Reports: Product Guide for Brand Advertisers”.

Since it was created earlier this year, I’m sure there’s some content that could be outdated – i.e. like vs. fan. That said, it is still worth the read to learn more about the reporting features available to Facebook advertisers.

You can view the report below or download a copy of the Facebook report for yourself.


Facebook Online Campaign Reports – PRODUCT GUIDE FOR BRAND ADVERTISERS
Increase In Display Ad Views Creates More Facebook Growth

Increase In Display Ad Views Creates More Facebook Growth

Facebook Display Ads

If there is one thing that Facebook has gotten good at over the last few years it is in its ability to generate publicity and to create growth for themselves. This is true for many reasons and continues to occur. Due to the extensive increase in ads on Facebook, and mind you these are only self generated ads on the homepage, not even outside ads, they have surpassed Yahoo and Microsoft in their number of impressions. This just shows, not only how much they have grown, but also how much they do and how well they relate to their customers if they are willing to click and use them.

One thing that many people do not consider when they are going to their favorite page or they log onto Facebook are the ads, however, apparently enough people are doing so that this is becoming a larger than life revenue source for the company. When you think about how much time you are there and all of the different things you say and do while there you need to ask yourself why you do not need to pay for this. What you need to realize is that the people who are paying to advertise on Facebook in order to be able to advertise all of us who are so entrenched and wanting to use this service are providing a great source for people to go to and in many ways be attracted to what it is that they have to offer.

What we do not realize, is that even if we do not spend our money on one of the products advertised or shown at that time, the fact that we have been made aware of it, or we remember what we saw has already worked to the advantage of the company with the ad. Consider that you will more likely buy something if you recognize the name and have at some point seen it somewhere before. If this happens because you saw the ad on Facebook, then the money that was spent to put the ad there was a success. What many of us do not realize is the number of ads on Facebook because we just assume it is a normal part of the page. That is because they are well disguised into the page and do their jobs very effectively.

What we are seeing is an internet phenomenon that is not only limited to Facebook as Yahoo and Microsoft have been doing it for far longer, but what we are seeing is the takeover of the ads by Facebook as their revenues continue to climb. Just think, in essence you are paying for Facebook, if you are paying for any of the products advertised there. Your money will at some point in some way end up paying for the ad that was there in order for you to purchase the product. A vicious cycle if you think about it.

What are your thoughts on Facebook advertising? Have you tried it? Have you clicked on an ad yourself?

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Facebook Phasing Out Microsoft Ads for More ‘Social’ Ads

Microsoft and Facebook Partnership

When Microsoft invested $240 million to take a small stake in Facebook, the deal almost more about securing an ad deal as it was an equity investment. Now, almost two years later, Microsoft is starting to see some of its advertising pulled as Facebook continues to create its own ad options and revenue models.

According to BusinessWeek, Facebook has dropped Microsoft’s banner advertising in several international markets, and is now considering the same in the U.S. markets. Microsoft serves fairly generic banner advertising on Facebook. As the display advertising market continues to innovate, Facebook is also pushing more engaging formats, like brands promoting their Pages and encouraging Facebook users and their friends to become fans as well.

It seems that Facebook’s social ads are performing well and it is likely we’ll hear more news about advertising innovations and advertising options in the coming months. It will be interesting to see if these changes begin impacting Bing powering web search results on Facebook – which was included in the deal.

Target Your Facebook Fans by Location and Language

There is a cool new feature we noticed on our Facebook Page yesterday – the ability to target updates to users in specific locations users accessing Facebook via a specific language.

This feature is a welcome addition for those folks looking to better target their fans without overwhelming the collective with unnecessary information.
Here’s how to use it: next to the “Share” button there is a new pull-down with the option of “Everyone” or “Customize.” Use “Everyone” to post a message to all of your fans as normal. Utilize the new Customize option to enter in a specific location (all the way down to the city level) and/or a specific language. This will send an update only to your fans with that setting.

For now, it doesn’t appear you can create more than one custom group. As a result, you’ll need to edit your targeting settings each time you want to target a specific location or language. You can however target multiple locations and languages simultaneously.

Have you tried these new settings? Are you more likely to consider using Facebook as a targeted marketing channel? Let us know in the comments!

Use Google Adwords To Optimize Your Facebook Advertising

Do you run a Google Adwords campaign? Are you considering Facebook advertising or currently running a campaign? Then this tip is for you! You probably don’t think of these two forms of advertising as going hand in hand, however, you can use the Google AdWords Demographic Performance Report and ad version reports to your advantage.

The Demographic Performance Report will provide a relative estimate of the age, sex and country demographics that are driving conversions and traffic to your site.  The ad version report will provide you with in-depth data into the creative(s) that are driving those conversions.

By leveraging these reporting insights, you can get a big head start on your Facebook campaign.

  • Target the age, country and sex fields in Facebook that matched your AdWords reports.
  • Use similar images/creatives for your ads. (You can pick up a free $100 facebook voucher code here).

Remember, Facebook uses CTR data and historical CTR data as a major factor on how oftenyour ad is displayed. As a result, if you are going for a branding campaign, use the Google Adwords ad version report to capitalize on creative that is driving the highest CTR vs. conversions. The higher your initial CTR for a new campaign the better.

Have you found alternative ways to leverage your Adwords data? Share them in the comments!

    Facebook Marketing and Advertising Tips

    As with all marketing channels, you must consider the mindset of the user. Unlike advertising on Google or Yahoo you need to think about targeting a user (or group of users) who is part of a demographic rather than a specific keywords.  The concept of targeting a ‘query’ needs to be thrown out the window! Rather, target a group!

    Facebook Marketing Tips

    So what are the benefits of  advertising on Facebook?  The simple answer is it’s cheap and targeted.  The average CPC across the board is around 20-30 cents. One of the benefits of the Facebook ad platform is that it isn’t completely clear on what someone might be buying (think trademarked  or branded terms in paid search). When this comes to branded terms, you can really tell if you’re bidding on a specific brand in Google/Yahoo!/Bing and your keyword could be declined/deleted as such. However, this is NOT the case in Facebook.  By leveraging “interests” for advertising, you can bid on users that might like your competition, and it would be nearly impossible to find because it isn’t query based.

    Facebook Advertising Tips

    Similar to pay per click advertising, you should always test your ads.  Put simply, test everything: alternative landing pages, different phone numbers and most importantly make sure you have analytics in place to track your results.  One word of caution, “interest targeting” can provide a great return but watch out for burnout.  Sending the same message to the same group of people over and over again can stop working quickly so be sure to vary your messaging every so often. A potential alternative is to send people to your fan page because you get higher viral multipliers.  By taking them and turning into a fan, you can get more and more life from your spend.

    Facebook Analytics Tips

    We recommend viewing Facebook’s suggested best practices and these common reasons for ad rejections prior to getting started!