Businesses have discovered Facebook in a big way, and are becoming quite adept at establishing their presence on the social network, both as a way to broadcast their messages, and also as a way to engage and interact with customers, or “fans.” However, only the savviest recognize Facebook as a way to generate leads.
Establish your B2B presence on Facebook, by all means, but don’t miss out on the opportunity for lead generation as well. Below are five simple ways to accomplish just that.
1. Link Your Content to Your Facebook Wall
The very first thing you need to do is to create links on your Wall back to your own content, thus providing your Facebook fans a way to convert into leads. The best way to do this is to establish a conversion form on the landing page, which will lead to some kind of downloadable content, such as a Webinar, or an eBook.
2. Use iFrames to Embed Call-to-Action (CTA) buttons
You used to be able to add CTA buttons on the sidebar of your profile in Facebook, but that is no longer an option. No worries—use iFrames to add custom tabs with CTAs, and then make sure they point fans to your landing pages for your special offers and downloadable information.
3. Increase Your Fans
According to a recent study, there is a direct correlation with the number of leads a company’s page generates and the number of Facebook fans they have. Think of it this way, every new fan you acquire and every “Like” you get represents a potential new customer and therefore a new lead. Hold contests or ask questions to generate more “Likes” and consider adding a button on your own Website that will link your customers to Facebook and recruit more fans.
4. Add Like and Share Buttons.
Make it as easy as you can for others to spread the word about your content and business by adding a share button to your content pages, allowing them to link your content back to their own networks. Along the same lines, add a Like plugin to all of your content as well, increasing your visibility and thus your leads.
5. Make it Difficult to Not Convert
What if you could offer conversion opportunities to your fans without ever requiring them to leave Facebook to do it? There is a way! Create an app for their customers that present fans with a conversion form immediately upon clicking Like, which will consequently increase your opportunities for generating leads. This is very innovative, and worth the download.
Have any tips of your own? Leave them in the comments!