Facebook insights is a fairly good feature for fan page owners, if you are not using it; you are greatly missing out on all sorts of reports and statistics which are vital to steering your page into the right direction. There is one problem though, for those who are familiar with Google Analytics, Facebook insights [...]
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Many of you may have already seen this update a few days ago, but Facebook just rolled out the beta version of the new Facebook Insights for Pages. For those interested, below is a quick recap. Aside from the aesthetic changes, there are several important new data points now available (including an explanation for the [...]
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If you’ve logged into your Facebook account lately, it’s likely you’ve taken notice of a number of new features. With that in mind, I wanted to share some updates about Facebook’s most recent product launches and provide you with details to share with your colleagues and clients. Facebook believes that businesses will be better in [...]
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As you probably already know, Facebook made some major announcements during their f8 developers summit in late September. The important question resulting from these announcements is, what does this mean for advertisers? I will personally wait until some of the dust settles to make any hasty judgements, however, one thing is for certain: Brands will have [...]
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There has been a lot of press and conversation around the launch of Google+. One thing that has been glaringly missing from the new social network, however, is a ‘place’ for businesses to promote their brands – such as Facebook Pages. To make that issue even more obvious, Facebook has just released Facebook for Business [...]
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I recently wrote about a Facebook security update for apps that kicked in on October 1st. It looks like Facebook will be making some changes to FBML as well in the near future. While you haven’t been able to create FBML apps since March, they still work. That’s not going to be the case in [...]
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Now that you’ve selected the most appropriate category for your Facebook page, filled out your info section and began adding content to your Facebook page and updated your settings to prevent comment spam hopefully all of that has translated into an increase in ‘likes’. The last step in finalizing your Facebook Page is creating a [...]
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Now that you are populating your Facebook Page with content, you’ll likely encounter spam comments as well as the occasional use of profanity. Obviously this is not great for any brand page. With that in mind, its time to configure your landing page settings to prevent as much comment abuse as possible. Preventing Facebook Page Comment [...]
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On October 1, 2011, Facebook will make a mandatory change to all applications, as per the Facebook Developer Roadmap. Any affected application not updated before the change will become inoperable. It is imperative that you audit any/all client Facebook apps/experiences in order to ascertain if they will be affected by these changes. Again, these changes [...]
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Now that you have selected the appropriate category for your Facebook page and updated the Info section, now you’re ready to begin providing some seed content to your Facebook wall. One of the easiest ways to get some content on your wall immediately is to share your latest blog posts. To share a newly posted [...]
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