Target Your Facebook Fans by Location and Language

There is a cool new feature we noticed on our Facebook Page yesterday – the ability to target updates to users in specific locations users accessing Facebook via a specific language.

This feature is a welcome addition for those folks looking to better target their fans without overwhelming the collective with unnecessary information.
Here’s how to use it: next to the “Share” button there is a new pull-down with the option of “Everyone” or “Customize.” Use “Everyone” to post a message to all of your fans as normal. Utilize the new Customize option to enter in a specific location (all the way down to the city level) and/or a specific language. This will send an update only to your fans with that setting.

For now, it doesn’t appear you can create more than one custom group. As a result, you’ll need to edit your targeting settings each time you want to target a specific location or language. You can however target multiple locations and languages simultaneously.

Have you tried these new settings? Are you more likely to consider using Facebook as a targeted marketing channel? Let us know in the comments!

Facebook Fan Page and Fan Analysis

Facebook fan pages – you know, those public pages on Facebook that are created for brands, media outlets, celebrities, and wanna-be celebs, etc. Well, it turns out many of them just aren’t that popular!

According to Sysomos, a social media analytics firm, 77% of Facebook fan pages have less than 1,000 fans.

Sysomos analyzed 600,000 fan pages on Facebook and came up with the fan distribution curve in the chart above.  The majority of fan pages have only 10 and 1,000 fans.  Only 4 percent have more than 10,000 fans, and less than 1/20th of a percent have more than a million fans.  In their upcoming report it breaks down the additional data as follows:

  • 95% of pages have more than 10 fans
  • 65% of pages have more than 100 fans
  • 23% of pages have more than 1,000 fans
  • 4% of pages have more than 10,000 fans
  • 0.76% of pages have more than 100,000 fans
  • 0.047% of pages have more than one million fans (297 in total).

Here is what I found most interesting – Facebook fan pages tend to be updated only once every 16 days.  When you consider the craze around Twitter which measurs popularity on how often a profile is updated and followers are built because folks want to hear what is being said. Facebook seems to represent exactly the opposite. Fan support seems to be built on affinity rather what is being said or broadcast.

What are your thoughts? Why do you ‘fan’ a page?

Facebook Emphasizes Search with New Redesign (Screenshots)

Facebook is apparently rolling out some UI changes to a select number of users. The changes primarily feature navigation elements which have moved from the bottom of the screen to the left sidebar. These changes, unlike previous UI updates, are very subtle and hopefully these will not cause another user rebellion against Facebook. Regardless, they are very significant changes nonetheless.

Notice in the screen shot above how search has a much more prominent placement, appearing just above  the News Feed. You’ll recall previously, the search box was positioned in the far upper right of the screen. Additionally, the size of the search box itself appears to have grown by approximately 50%. Check out the comparison screenshot below:

Facebook Search Old vs. New
 There are a few other minor changes. The top navbar has been modified. The upper left hand corner will now display icons for your invitations, inbox, and notifications.

So why the new emphasis on search? Facebook search has been know to, well….suck. Facebook does a great job using algorithms behind the scenes to help return ‘people’, but actually navigating through those results was a pain. With Facebook’s business model moving more and more toward paid ads combined with the need to get people to start using search more if it wants to leverage its ‘Everyone’ updates as a viable alternative to Twitter’s realtime search it makes sense that they are working diligently on Facebook search.

Again, these changes are part of a bucket test, so don’t be surprised if you don’t see them. It’s also possible that Facebook is only testing these design modifications. The re-design rolled out to all users could look very different.

What are your thoughts on Facebook search?

Use Google Adwords To Optimize Your Facebook Advertising

Do you run a Google Adwords campaign? Are you considering Facebook advertising or currently running a campaign? Then this tip is for you! You probably don’t think of these two forms of advertising as going hand in hand, however, you can use the Google AdWords Demographic Performance Report and ad version reports to your advantage.

The Demographic Performance Report will provide a relative estimate of the age, sex and country demographics that are driving conversions and traffic to your site.  The ad version report will provide you with in-depth data into the creative(s) that are driving those conversions.

By leveraging these reporting insights, you can get a big head start on your Facebook campaign.

  • Target the age, country and sex fields in Facebook that matched your AdWords reports.
  • Use similar images/creatives for your ads. (You can pick up a free $100 facebook voucher code here).

Remember, Facebook uses CTR data and historical CTR data as a major factor on how oftenyour ad is displayed. As a result, if you are going for a branding campaign, use the Google Adwords ad version report to capitalize on creative that is driving the highest CTR vs. conversions. The higher your initial CTR for a new campaign the better.

Have you found alternative ways to leverage your Adwords data? Share them in the comments!

    Facebook Now Worth $9.5 Billion!

    While Facebook’s userbase has been consistently growing for years and just recently became the #3 video network, its monetary value has been less than consistent. Facebook stunned the world in October 2007 when a Microsoft investment valued the company at $15 Billion. As with most companies, the recession hit Facebook’s value hard though, dropping it all the way to $3.7 Billion in February of this year.

    Facebook’s value has been fighting back ever since. In July, its value reached $6.5 Billion after a fresh $200 million investment. And now, according to Bloomberg, Facebook’s valuation has reach $9.5 Billion, a 42% increase in just four months.
    The $9.5 billion number is derived from the value of Facebook’s stock. While Facebook is a private company, stock of the social networking company is still getting exchanged. The value today is around $21 per share, a big jump from the price Digital Ventures paid in July: $14.77 per share.

    The rising value of Facebook makes complete sense to us. It now has over 325 million users and continues to gain new users at a clip of half a million every single day. Plus, with Facebook now cashflow positive and exploring new revenue possibilities, its value will only keep rising.

    Facebook is the #3 Video Network

    total-streams-260Facebook took a big leap up the video streaming rankings last month after barely making it into the top 10 during hte previous month. It is now sitting pretty in the number 3 slot behind YouTube and Hulu. While Facebook clocked up over double the unique viewers of Hulu, total streams were dominated by Hulu almost 4 to 1.

    While YouTube is still the dominant market leader, executives at Hulu might want to take notice of the sheer viral power of the ‘social’ network’ impact that Facebook commands.

    The picture for online video overall seems somewhat plateaued, with a Nielson reported 11.2 billion total streams in October — which is only enough to match the numbers from the hot summer video season. Still, total views are up slightly from September’s 11 billion, although uniques have fallen very modestly to 138.6 million from 139.3 million the previous month.


    Woman loses benefits over Facebook pics

    A Canadian woman on long-term sick leave for depression says she lost her benefits because her insurance agent found photos of her on Facebook in which she appeared to be having fun.

    Nathalie Blanchard has been on leave from her job at IBM in Bromont, Quebec, for the last year.

    The Canadian Broadcasting Corp. reported Saturday she was diagnosed with major depression and was receiving monthly sick-leave benefits from insurance giant Manulife.

    But the payments dried up this fall and when Blanchard called Manulife, she says she was told she was available to work because of Facebook.

    She said her insurance agent described several pictures Blanchard posted on Facebook, including ones showing her having a good time at a Chippendales bar show, at her birthday party and on a sun holiday.

    Blanchard said Manulife told her it’s evidence she is no longer depressed. She’s fighting to get her benefits reinstated and says her lawyer is exploring what the next step should be.

    Blanchard told the CBC that on her doctor’s advice, she tried to have fun, including nights out at her local bar with friends and short getaways to sun destinations, as a way to forget her problems.

    Manulife wouldn’t comment on Blanchard’s case, but did say they would not deny or terminate a claim solely based on information published on Web sites such as Facebook.

    Get Alerts When A Picture Of You Is Added On Facebook – Tagged Or Not

    Israeli facial recognition tech startup made quite a splash when it launched Photo Finder, its first Facebook app, back in March. It soon followed suit with a new app called Photo Tagger, a tool that finds photos of people that were uploaded to Facebook albums even if they remained untagged by users.

    The auto-tagging app was only available in private beta so far, but today the company is debuting the public version of Photo Tagger and is free of charge.

    Here’s how it works: after you install the app on Facebook, you can select any public album (either their own or from friends). Photo Tagger then scans the photos, batches subjects into groups using its facial recognition technology and suggests tags for faces it has identified as such. Confirmed tags are then pushed directly onto Facebook, mirroring the social network’s privacy settings, and the result is a custom album made up of tagged photos. claims faces can be recognized regardless of facial expressions, lighting, quality, backgrounds, angle and focus of the pictures.

    This turns Photo Tagger into quite an impressive social search engine for faces on Facebook, where millions of images are uploaded to albums every week. It also doubles as a handy notification tool, because it has a system in place dubbed Face Alerts that lets users know when pictures of them appear on Facebook, with or without tags. says the private alpha edition of Photo Tagger attracted over 30,000 users and identified 5 million faces on Facebook within three months.



    Search Engine Cuil Launching Facebook Results

    Cuil recently announce the launch of Facebook Results which provides a unique look at your social graph. Simply by linking your Facebook profile to Cuil, an advanced search algorithms can uncover interesting, useful and fun information about your Facebook friends.

    • Cuil can uncover connections that wouldn’t be obvious with Facebook alone with a breakthrough search technology that analyzes and identifies ideas and related concepts throughout the web that we then apply to your friends’ profiles and status messages.

    The example Cuil provides in their blog post is:

    “if you search for “U2,” Cuil knows that this is a famous Irish rock band with many hit records, among thousands of other facts. When this knowledge of U2 is applied to your social graph, Cuil could uncover friends who are Bono fans, are going to concerts this weekend, or even listen to “post-punk” music. The connections are limitless.”

    One cool feature is the ability to comment, “like” and visit your friends’ profiles right from the Cuil search page. The ‘share’ link next to each link will also allow you to post interesting results to your wall for all your friends to see. To get started, just click “Connect with Facebook.” Once your profile is linked, keep an eye out for Facebook results on the right during your searches.


    “F Me” Facebook Cuff Links

    There’s a certain type of man that wears cufflinks, however, these days cufflinks are typically reserved for the well-off. If you think about it, you are essentially spending a couple hundred dollars on buttons. That said, appears to be going for a new crowd with its latest design – the social crowd. The “Facebook Me” cufflinks are $50 and feature yes, the Facebook logo on them. The “Facebook Me” cufflinks dimensions are approximately 3/4″ by 3/4,” are “Rhodium plated,” and feature a “Bullet back closure.” One cufflink features the Facebook “f,” the other reads “me.” While  Facebook has over 300 million users I’m not sure how much overlap there is with the cufflink crowd. Is the next step for to engrave Facebook vanity names or profiles pictures on cufflinks? Again, let me just clearly point out again that these cufflinks very clearly spell out “f me.”