Twitter

Twitter Releases Answer to Facebook Connect

Facebook Connect was first announced in May 2008, and currently boasts over 80,000 websites have added the feature with over  60 million Facebook users engaging with Facebook connect on third party websites each month. According to multiple sources, Twitter is now preparing to launch its own set of tools that will let third party websites easily integrate Twitter features  directly into their web sites and services. This is essentially a direct response to the massively popular Facebook Connect feature.

The new Twitter “connect” product will reportedly allow websites to authenticate users, pull data and then publish back to Twitter.  While all of these features currently exist via the Twitter API, the Facebook Connect-like packaging and easy-to-use
widgets
don’t exist yet.

We’ll update this development as soon as we have more details but our understanding is that Twitter has been working with  a handful of publishers and will likely make an announcement about the new product shortly.

Facebook Launches Twitter “Retweet” Feature

It’s been a long time coming – Facebook launching its own version of Twitter’s retweet feature. Facebook has rolled out a “via” feature that allows you to repost another friend or user’s shared items, with a “via” link attached for attribution.

With most new features, Facebook institutes a progressive rollout, however, it appears the ‘via’ feature is live for everyone. To try it out, head over to a friend’s posted item in your news feed and click on the “share” link. You’ll now see a “via [your friend’s name]” and also an option to remove [your friends name]. Once the item is shared, it will appear on your profile with a via link that also points to your friend’s profile. Your friends will also see the item in their News Feeds which now creates the viral loop that folks on Twitter benefit from with the retweet.

As of right now, the feature only works for posted links. It is not yet possible to “via” status updates or photos. Nonetheless, this is yet another big move by Facebook to bring  its social network more inline with one of its biggest competitors – Twitter.

Facebook Twitter Retweet Feature

With the biggest buzz word in the industry being “real time search” this is clearly another effort to improve Facebook’s search tool and to become more relevant in the world of real-time news, search, and information. It will be interesting to see how quickly users respond to this new feature and start sharing “via” links in their own feeds.

What are your thoughts? Will you use this new feature? Why or why not?

How To Train Your Staff on Social Media

I wanted to call your attention to a post I wrote for our sister blog [www.emarketing-newsletter.com] regarding training your staff on social media.

While it doesn’t deal directly with Facebook, the examples of the negative implications that a companies staff can have while posting and browsing on Facebook increase every day. As a result, being educated or educating itself is vitally important for employees and managers alike.

Here is a short exerpt from the post and I would encourage you to check out the full post!

An ever increasing failure by many corporations when undertaking a social marketing campaign is transparency. Telstra is being as transparent as it gets – publishing their entire social media training guide online. I would encourage you to check it out, learn how you can implement something similar in your company and critique it for additional opportunities to improve the training.

The training guide takes on the forms of a comic book but also includes narration from a speaker with a pretty cool Australian accent. It starts with the most basic social media elements – like “what is Facebook?” From there the training gets into more complex issues like “what if my personal blog post is critical of Telstra?”