How To

How to Use Your Image Galleries on Facebook

How to Use Your Image Galleries on Facebook

If you have any experience in sales, you know that allowing people to look at a product is a big part of persuading them to buy. In fact, one of the things that have made Internet commerce so successful is that people can look at products repeatedly without driving down to a store to do(…)

5 Press Release Myths Debunked

5 Press Release Myths Debunked

All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets. Sadly, a well-composed press release is one thing that a lot of eCommerce businesses are(…)

How to Define Your Brand in 6 Easy Steps

How to Define Your Brand in 6 Easy Steps

Brand = Minimalist You. Your brand is how your customers define you and that’s something you should be dictating and managing, not allowing to happen ad hoc. Whether you are looking to develop a brand from scratch or are looking for some basic ways to define it more effectively, consider the 6 steps outline below.(…)

How To Train Your Staff on Social Media

I wanted to call your attention to a post I wrote for our sister blog [www.emarketing-newsletter.com] regarding training your staff on social media. While it doesn’t deal directly with Facebook, the examples of the negative implications that a companies staff can have while posting and browsing on Facebook increase every day. As a result, being(…)

How To: Customize Your Facebook Page & Attract More Fans

Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite, well, basic. Adding some simple modifications can really make a Fan Page standout and  attract those valuable fans.(…)

How To: Send Facebook Fan Page Updates

Over the weekend Facebook removed the sidebar action link that sends Fan page updates to your Facebook fans directly. You will now need to go through an extra click to get your updates sent. According to All Facebook, since the new Facebook inbox launched the click through rates on Fan page updates has increased significantly!(…)

Facebook Marketing and Advertising Tips

As with all marketing channels, you must consider the mindset of the user. Unlike advertising on Google or Yahoo you need to think about targeting a user (or group of users) who is part of a demographic rather than a specific keywords.  The concept of targeting a ‘query’ needs to be thrown out the window!(…)