Clearly from this blog you can probably surmise that I enjoy Facebook quite a bit. I accept the fact that privacy concerns are valid and Facebook simply isn’t for everyone – as evident by the May 31st Quit Facebook Day that thousands are now supporting. So, for those who are considering leaving Facebook, I thought it would be helpful to simply have someone point you in the right direction to delete your Facebook account. You can do this fairly easily. There is a specific link and form to fill out on Facebook that allows you to close off the account. You can find it at...

I wanted to call your attention to a post I wrote for our sister blog [www.emarketing-newsletter.com] regarding training your staff on social media. While it doesn’t deal directly with Facebook, the examples of the negative implications that a companies staff can have while posting and browsing on Facebook increase every day. As a result, being educated or educating itself is vitally important for employees and managers alike. Here is a short exerpt from the post and I would encourage you to check out the full post! An ever increasing failure by many corporations when...

Facebook Fan Pages are gaining popularity due to their high adoption rates among Facebook’s 300+ million users. Currently more than 10 million users become fans of Pages each day. However, the basic fan page layout is quite, well, basic. Adding some simple modifications can really make a Fan Page standout and  attract those valuable fans. By doing so, you’ll benefit not only improved appearance, but it is easy and cost effective as well. The average Facebook Page lacks the ability to modify a page so that the visual appearance can match that of your website, promotional material or...

Over the weekend Facebook removed the sidebar action link that sends Fan page updates to your Facebook fans directly. You will now need to go through an extra click to get your updates sent. According to All Facebook, since the new Facebook inbox launched the click through rates on Fan page updates has increased significantly! We highly recommend Page administrators take advantage of this increased visibility. So how do you send the updates? Simply click on the “Edit Page” link on the sidebar. On the right hand side under “Promote Your Page” you will see a link which says “Send an...

This past weekend, the National Association of Realtors held a conference in San Diego which focused quite a bit on social media and more specifically, Facebook. Ginger Wilcox form the Social Media Marketing Institute, helped Realtors get a better grasp on social media and how to use Facebook for personal use as well as a way to reach out to clients. Attendees were taught about various techniques for using Facebook as a tool for your business. Here are a few techniques taught in the conference as well as a few of our recommendations: Make contact personal- As personal as Facebook can feel at...

As with all marketing channels, you must consider the mindset of the user. Unlike advertising on Google or Yahoo you need to think about targeting a user (or group of users) who is part of a demographic rather than a specific keywords.  The concept of targeting a ‘query’ needs to be thrown out the window! Rather, target a group! So what are the benefits of  advertising on Facebook?  The simple answer is it’s cheap and targeted.  The average CPC across the board is around 20-30 cents. One of the benefits of the Facebook ad platform is that it isn’t completely clear...