Guest Post

The Modern Day Buyer and the Social Media Movement

It’s an undoubted fact that the sales process has evolved significantly over the last few years. Indeed, it’s almost indistinguishable from its decade-old counterpart, what with the true dawning of the digital age and, more over, the advent of social media; the buyer now has more knowledge, more power and is altogether more aware of and alert to the field of sales than ever before. With instant access to their entire network of peers, there’s more opportunity for referrals, and yet more opportunity for a negative experience to spread quickly.

Whilst the many ways in which the sales landscape has been altered could be explained in pain-staking detail, and we certainly wouldn’t be done by tea time, what better way to display the changing tides of modern buying than with an infographic! The image below explains in facts and figures how the sales process has leaped online and is now deeply woven into the social networking industry.

So have a comb through, and ask yourself the question; is my business social? Am I keeping up with the demands of the modern day buyer? Do we need to change?

Social Medias Impact on the Modern Buyer

Image by MTD Sales Training, Copyright 2012. For sales training that utilizes the latest modern techniques and keeps you at the cutting edge of the industry, visit www.mtdsalestraining.com today!

How Social Media is Ruining Our Minds

How often do you use Facebook? If you are like any of the other 800 million active users on Facebook, you might sign on at least once a week or perhaps once a day or more.

While there are certainly news sites, information sites, finance sites, and work-related sites that you may sign onto just as often, due to the unique social nature of Facebook that gives you constant streaming access and communication with friends, family, and acquaintances, Facebook and Social Media platforms like it are quickly becoming social addictions and thus impacting our natural human functions. In fact, studies have shown that prolonged use of Social Media affects our memory, multitasking abilities, and even our long-term cognitive functioning and development.

This infographic, Social Media is Ruining Our Minds, gives light to these studies as well as additional fascinating facts about the internet phenomenon that is Social Media, and it’s increasing impact on our health as a society.

Social Media is Ruining Our Minds
Is Social Media Ruining Our Minds?

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This infographic was created by Assisted Living Today, a website to find an assisted living facility in Massachusetts and all other states.

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Should Employers Be Able to Fire an Employee for Facebook Activity?

We all have been warned of the dangers and risks of offending Facebook material—specifically posting questionable photos and statuses online. We have been told many times that employers are frequently doing a full background check, which includes looking into profiles via social media. With this added personal material viewable, it has raised a lot of questions about what is okay for employers to look at and base their decisions off of, when concerning employment. Is it okay for employers to make a decision to not hire someone based on personal information not conveyed directly to them, but seen on a social networking site? Further, should an employer be able to fire someone who is already working for them based off what they have found online?

In my opinion, I think the best way to avoid having this dilemma altogether is to maintain private settings, be friends with only people you actually know, and most importantly, do not post anything you would ever be uncomfortable having your mom, grandmother, or employer see. These, in what I consider, common sense steps are an important way to avoid ever having any type of this conflict.

However, if following these steps still raises an issue in employment, I think it is important to consider the content that was considered offending, in order to evaluate if the Facebook activity is valid enough to have a person miss a job opportunity or get fired. For me, I think that anything that is posted online should be automatically assumed to be in the public. Thus, if you choose to post pictures of you partying or write statuses defaming someone, assume that it will be seen. That being said, it is time to consider the evaluations that employers are making when judging such material.

For an employer to fire someone based on Facebook activity actually seems OK to me, but only if it affects the company, itself. For example, if an employee has been posting private company information or defaming the company itself, I think it is not out of line for a company to fire that employee. However, if a company sees images or text that they do not agree with; however, it does not affect the company or the employer’s representation of him or the employees at the company, I think there should not be an issue. Of course, anything illegal (whether affecting the company or not) is always grounds for firing.

Again, all of this is very avoidable by taking action of what you do post online. Evaluate your priorities. If keeping your job is near the top of the list, you should be doing everything necessary to make sure you don’t lose that job, which includes keeping that bad work day rant to yourself rather than spilling it on your Facebook status.

Author By-Line
Karen Stephenson is a regular Facebook user and has done development work for different companies in social media. She promotes many websites such as Find UK Phone Numbers, a website which helps people find different company service telephone numbers in the UK.

Making Your Facebook Profile Appropriate for Employers

Facebook is an incredible place to connect with friends, communicate with your favorite brands and catch up with far-away family, but it can also work to your advantage in your career and other areas of your life if you use it correctly.

With the explosion in popularity of Facebook in recent years, it doesn’t matter if you’re trying to get a job, enrolling in an online education program or applying for a law degree program, you better believe that someone is taking a look at your Facebook page. Thus, it is imperative to present yourself on Facebook in a respectable manner.

Clean Up Your Photos

The first thing that people see when they look at your Facebook page is your pictures, so that is the first area to clean up and make sure looks polished. If you have pictures of you and your friends out on the town partying or embarrassing pictures of yourself you might be hurting your chances of networking successfully. Remove any comprising pictures, and replace them with respectable images that represent your life in an honorable way. Keep in mind that any picture you put on the internet is essentially there forever.

Clean Up Your Content

Next to the importance of pictures is the importance of content. The information you provide on your Facebook page gives visitors insight into your life. They will see your likes, dislikes, group associations, activities, interests, and will essentially get a feel for who you are. In essence, feel free to talk about your recent camping trip, but leave out the fact that you consumed far too much alcohol or participated in otherwise comprising activities. Be mindful of every piece of information you put on the site, keeping in mind that once you put something on the internet, it is on there forever, even if you delete it!

Highlight the Positives

It is also very important to highlight your positive qualities and accomplishments that would make you a great fit for any potential employers or school recruiters. Join Facebook groups of volunteer organizations you have worked with before, and be sure to list any relevant groups you are involved with to maximize your appeal to those looking at your page to get an idea of the person you really are.

Also, don’t speak negatively about groups or associations because you never know the loyalties the recruiter or employer looking at your page may have.

Whatever you do, just be sure to be very selective over what type of information and pictures end up on your page because it can be more influential than you probably think!