Facebook

Facebook Friend App – Edit Blank Avatars and Dormant Profiles with FaceDouche.com

This is one of the more genius Facebook Friend Apps I’ve seen and provides an easy way for you anyone to “Clean up your Facebook Friends and Weed out the Douchebags” in three simple steps:

  1. Login to your Facebook profile
  2. Select your filtering options and “douche your profile”
  3. Edit the douchey profiles

This video from Chris Voss provides a nice overview of the app.

How Facebook Video Chat Compares to the Competition

Facebook has pretty much become the center for all internet socializing. With the new Facebook video chat feature, it may have even given the competition a run for its money. You never have to leave the social network now that you have video chat, which allows you to communicate with friends on a more face to face basis. Why not get all your socializing done in one convenient place, while getting more face time with loved ones? Facebook video chat allows you to do this and more all in one easy step without the annoying telephone ring. So, how does Facebook video chat compare to Skype and other video chat sources? Read on to find out more.

#1: You Have a Better Chance of Getting a Hold of That Elusive Friend

Do you have one friend who’s rarely online and never remembers to log in to Skype? Since people tend to check their Facebook for reasons other than chatting, Facebook video chat is a great way to bring people together that may otherwise be difficult to reach.

#2: Initiating a Video Chat on Facebook is a Lot More Casual

Have a special someone you’ve been dying to get more one on one time with? Sending a Skype invitation may seem a bit forward, but a Facebook video chat invitation may not seem quite as over the top. For example, it’s not unusual or forward for two people to be chatting on Facebook about even casual subjects. To enhance the conversation, you can suggest a quick video chat with just the click of a button and be face to face in no time.

#3: Multi-task Your Heart Out with Facebook Video Chat

Since Skype is its own separate service, it can be difficult to focus on a variety of different things while you are having a Skype video conversation. With Facebook video chat, you can read your messages, keep track of your other chat conversations and take a peek at what your friends are doing all while still engaged in a video conversation. You can knock out all of your socializing needs in just one website to keep it simple and quicker than ever.

#4: Leave Personal Video Messages for Unavailable Friends

Most Facebook users are aware that Facebook has a great feature that allows users to post videos on their friends’ walls for all mutual friends to enjoy. However, with the new Facebook video chat feature, friends can make these videos personal if they choose by opening up Facebook video chat and sending a specialized message to any of their friends. So, if you want to send your friend a how to video or just a more personalized and intimate message, the feature makes it easy to do so.

#5: Despite the Perks, Facebook Chat Tends to Have More Complications

Like the infancy stage of Facebook chat, Facebook video chat can lag and have communication issues as well. Although Facebook acts as a great base to bring everyone together, it can be difficult to show off your best look with a frozen camera. The image and sound quality are both great when functioning properly, unfortunately, there are a bit more complications on Facebook video chat than other video chat contenders, such as Skype, for example.

Facebook video chat has its pros and cons, but in the end it all depends on what you are looking for. I would personally recommend using Facebook chat for casual, short and sweet conversations. Alternatively, Skype is great when you’re planning on an intimate and long conversation to avoid complications and be able to focus your attention. All in all, Facebook video chat is an excellent tool for connecting with friends in a convenient and easily accessible way. Like Facebook chat, it is only expected to improve.

Author Bio: Diane Johnson graduated from the University of Utah with a degree in political science. When she’s not traveling she enjoys writing articles about online education, reading books and shopping.

Skype Coming to Facebook to Power Facebook Video Chat

Facebook is one of the most far-reaching social networks in existence and like it or not for many less technical savvy users Facebook is the Internet. Also consider the fact that over the last few years video chat has received a huge boom in public consciousness thanks to things like Apple’s Facetime and Oprah’s open endorsement of Skype. It seems only natural that the next logical step for Facebook would be to expand its instant messaging service into a full-blown video calling service.

According to an article on Techcrunch Facebook is planning on doing just that and is partnering with none other than Skype, the biggest name in the video calling space to get it done. Skype’s key objective has always been to be as prolific as possible and a Facebook partnership would go a long way to accomplishing that goal. When you consider the on going Microsoft buy out of Skype and look at how its search engine Bing partners with Facebook to provide better search results it seems even more likely.

According to the Techcrunch tipster the Facebook video-calling platform will be entirely web based with an optional desktop component. This isn’t exactly new technology so it’s easy to think such huge partners like Facebook, Skype and now Microsoft can pull it off. Adding fuel to the fire is an investment Microsoft made to the tune of $240 million in Facebook back in 2007 that left many of us scratching our heads. If all of this still isn’t enough to convince you Mark Zuckerberg him self will be making a “huge announcement regarding Facebook” later this week.

Bio: Maria Rainier is a freelance writer and blogger for First in Education where she’s recently written about online museum studies programs along with a guide to cost estimator jobs. In her spare time, she enjoys yoga, traveling, and working with origami.

How To: Move Facebook Photos To Picasa (Google Photos)

With the rise of Google+ folks are scrambling to transfer everything from photos to Facebook friends in an effort to build out their Google+ profiles as quickly as possible. With that in mind, I’m sure there’s more than one way to easily transfer your Facebook photos and albums to Google’s Picasa service (soon to be known as Google Photos). Here is one such service that makes this process very easy via a Chrome extension. The web app was developed by AmiWorks’ Aman Kumar Jain and Amogh.

Move2Picasa.com Chrome Extension

Move2Picasa.com Benefits:

The appropriately named Move2Picasa.com website allows for a seamless connection to your Facebook account and automatic migration of all of your Facebook photos and albums over to Google’s Picasa service. Obviously, your facebook likes, comments, etc will not be ported over during this process.

Move 2Picasa.com Drawbacks:

One drawback to this tool is the long process it takes to transfer photos from one platform to the other – it took a good couple of hours before my photos were transfered. Despite that fact, Move2Picasa.com seems to be the best viable solution for people who don’t mind the wait and would like to move only their photos to Picasa / Google Photos.

Another potential drawback is it’s all or nothing – you cannot transfer specific photos or albums at this point. That said, with Google’s advanced sharing settings it’s reasonable to assume most folks will want to transfer anything they had on Facebook to Google+ as well.

Happy photo sharing!

Facebook Fan Page Strategy: Content Automation

The other day I wrote about some Facebook page content strategies to consider based on the goal(s) you are looking to accomplish. Today, I wanted to focus on another issue often encountered when managing a Facebook page – regularly updating your Page content.

Automating Your Facebook Page Content

The simplest way to save yourself countless hours in the admin section of your Facebook page is by automating your updates as often as possible. The easiest way to accomplish this is by adding your RSS feed to your Facebook Page. This will regularly take the new content you create and automatically cross-post to Facebook.

Step 1:

Once you’re logged in to your Facebook Page, click ‘Edit Page’ and then select ‘Apps’ from the left-hand menu:

Step 1: Adding RSS Feeds

Step 2:

Make sure the ‘Notes’ app is installed, then click ‘Go to App’ underneath the description of the app. You’ll be met with a customized Page for your notes content. You want to look at the bottom of the left-hand sidebar for a small link that says ‘Edit import settings’.

Step 2a

Step 2b

Step 3:

Once “Edit import settings” is selected, you’ll be brought to a page where you can paste in an RSS feed to import. As soon as that’s done, Facebook will start automatically publishing new content from the feed to your Facebook Page. Additionally, if the content has an accompanying image, it will automatically use that image as a thumbnail for the update, meaning that even auto-generated content looks great and can also impact your EdgeRank.

Facebook Page Content Automation Benefits:

Once your RSS feed is updated, it takes zero time to maintain this content channel. That said, your fans will love being able to keep up with new syndicated content which should increase the engagement through increased comments and ‘Liking’ these automatic updates.

Fan Page Content Strategy – Creating Targeted Facebook Content

For brands, one of the most frustrating aspects of running a Facebook Page is determining exactly what content to syndicate. The answer can be just as frustrating … it depends.  The trick is to publish great custom content alongside automatic updates with the following goals in mind:

Increasing Website Traffic:

When you want an increase in website traffic consider publishing questions about your content or products. Ask for opinions on your content, or recommend a specific product – and make sure every update has a link back to your site. Not only does this bring traffic to your website, but it also heightens the feeling of community on the Page.

Starting a Conversation:

When you want to start a discussion, the best option is to use Facebook’s Questions feature. Start publishing polls and asking for your community’s opinions. Comments are extremely important for the growth of your Page because when a user posts a comment it also shows up in their News Feed to be seen by all their friends. This can impact EdgeRank and expose a larger group to your message.

Build Community Loyalty:

When looking to build loyalty simply interact with fans in the comments. Thank your fans for their support, run promotions or specials and give fan-only gifts and bonuses.

Increasing Sales:

When an increase in sales is the primary goal, post teaser updates about new products, share images of upcoming products in development, progressively share news about new products, and give fans discount coupons.

Capturing New Clients:

If you are in the business of increasing new clients, post examples of newly completed work, share testimonials from existing clients, post information about your services and talk about some of the cool things you might be currently working on.

What tips do you have for creating and building a community on your Facebook Page?

How Local Businesses Can Use Facebook Ads

Whether a business is looking for new customers or trying to reach out to their existing ones, Facebook Ads are a great way to go. Facebook is one of the most visited sites on the web. With millions of users getting on every day, multiple times per day, it’s a wonder why businesses haven’t actively pursued this venue. The existence of Facebook Ads is, however, still young and many people do not know how to use it to the fullest. Below are some tips to help businesses get started on their Facebook campaigns.

Getting Your Facebook Ads Approved

First Obstacle that businesses will encounter is the ad approval process. Facebook Ads strongly advises for all users to use their guidelines page to get approved quickly. This process can take up to six hours because of the volume of ads.

Timing Your Facebook Ads Release

After the ad is approved, it will need to be releases at a specific time of day. This is because an ad’s likelihood of being successful lies in the first couple of hours of release. The time is dependent on when your audience is logging in. So, the ad creator needs to have a firm understanding of who their audience is and when they will likely log into Facebook.

For Example a university offering online training would be best released at 3 pm or 4 pm dependent on when a local high school ends for the day. Their audience is students and working adults, so it might be better to release the ad at 4 pm as more adults are getting off work around that time.

Creating a Enticing Title and Image

However, just because a company releases an ad, it doesn’t mean anyone will click on it. The next step is to create an image and an enticing title. These are both important to increase clicks on the ad. If the image does not lure the audience or the title doesn’t entice, the ad will not be clicked. Once again the company needs to figure out who their audience is in order to present the right message to them. In the case of the university, it would be best to include a very specific image for a specific degree and then a message to show them they can do “that” too (whatever the image shows).

Refine Your Facebook Ad Targets

As a business continues their ad campaign, they will want to continue refining their targets. They will want to measure what groups are clicking what and create ads for those groups. They can do this by creating categories such as age and gender. Doing so, they can refine their ad-making process and learn more about their targets.

Review Your Facebook Ads Performance

The next step is to review the amounts of clicks per ad. The ones that receive the most clicks are the most useful ads to continue running. The others can be trashed.

Facebook Ads is really the best platform to reach more people. As households change their preferences from TV to Netflix, Businesses will need to find a new venue to advertise and find new customers. Because Facebook houses multiple users at different times a day, it is great place to find new customers. As long as the ads are not too pushy, businesses should be able to entice users to use their products

Thomas is a contributing author at Technected.

EdgeRank: Simple Tips to Optimize Your Facebook Feed

Consider this: more than 90% of all Facebook comments and Likes are coming from the newsfeeds rather than an actual Facebook Page. The reality is most Facebook fans do not come back to the actual Facebook Page, rather the key to visibility is via your news feed.

EdgeRank Optimization = News Feed Optimization

Facebook shows the most interesting stories in the news feed using an algorithm called EdgeRank. In order to manipulate the rank you need to succeed in gaining page views, likes and comments. In fact there is a small handful of important factors used by Facebook to establish EdeRank:

Facebook Edgerank

Edgerank Ranking Factors:

Timing: This makes sense as older news tends to be quickly pushed to the bottom of the news feed. More recent or “newer” news items are more valued by Facebook than older news.

Affinity: This metric takes into account how the object is being treated by the broader Facebook community – likes, comments, views, etc. More comments and likes general define a higher affinity score and further increases your chance to get into the Top News section.

Weight: The overall weight of the type of object is also evaluated. For example, a video would carry more ‘weight’ and thus importance in Facebook’s eyes than a picture or even an audiofile.

Relevancy: This metric evaluates the level of relationship between you and your friends / fans / customers. For example, fresh content with deep interactions between fans and page owners increase the relevancy factor.

All of these factors are used by Facebook to determine the Edge Rank of every object on Facebook.

Tips to Get on the Top News Feed:

So, what can you do to grow your authority and increase your EdgeRank? Taking the above ranking factors into account, here are a few ideas:

On Your Facebook Page:

  • Think beyond the text post. Try to integrate video and photos as often as possible.
  • Encourage fan interactions without being pushy in order to increase likes and comments
  • Simply ask questions to your fans and friends that offer easy answers.
  • Facebook polls have become a simple and easy  way to increase engagement.
  • Analyze your Facebook Insights to gauge and monitor your audience.
  • Post company trivia, quizzes, and games to encourage and increase fan engagement.
  • Pay extra attention to keeping the dialogue alive longer.
  • When a picture or video is not available, consider including a link within your updates.

Think beyond Facebook.com:

  • Integrate Open Graph tags and widget into your website, blog.
  • Promote your Facebook offline through promotions or contests.
  • Incorporate the Send Button into your website content.
  • Leverage optimal placement of Facebook Like and Send buttons on your website to increase ‘Likes’.

Check Your EdgeRank

With the ranking factors now out in the open multiple Edgerank checkers have begun popping up across the Internet so you may as well give one a try and see how you’re doing!

What other tips do you have to increase EdgeRank?

Facebook Influence & Klout Score Can Score You Perks on Fan Pages

Thanks to Involver’s new Fan page applications, your Facebook influence (or Klout score), will determine your access level to select brand pages on Facebook — and it could score you perks.

Involver has teamed up with social influence tracking company Klout to release a set of Facebook applications that brands can use to tailor their Page experiences around fans’ Klout scores. The first app is free and is being rolled out to brands as of yesterday.

“We’ve taken Klout’s core business and brought it into our platform,” says Jascha Kaykas-Wolff, Involver senior vice president of marketing and customer success. “The first application is a simple coupon-esque experience. A brand will be able to bring an application out of their Page, configure to deliver content to people above and below certain Klout scores, and then input whatever that content is.”

This content will be ideal for new movie trailers, products, coupons or any other unreleased material that a brand wishes to promote.

The term “fan-gating” is often used interchangeable with “Like-gating,” and simply refer to the common practice of hiding Facebook Page content behind a fan or “like” gate — when a fan “likes” the page, the actual content is revealed. Involver takes this one step further by defining what content a user is shown and what perks, if any, you get based on a Klout score.

Audi USA will be the first brand to test Involver and Klout’s influence gate on its Facebook Page. Fans who click to find out their Klout scores will receive a perk — a custom desktop, ringtone or both — based on their scores. The process happens entirely on Facebook, with Involver pinging Klout and retrieving the user’s score in the background.

This really appears to be the next stage of Facebook marketing where a user’s ‘influence’ defines their reward. We expect to see this starting to drive more and more marketing initiatives across Facebook. What are your thoughts?

Get More Facebook Likes With These Simple Tips

Facebook recently provided Danny Sullivan with a plethora of stats during his research for this article. Some of those statistics revolved around data related to the best placement of the Like button in order to get Facebook likes. In this day and age of ‘everything social’ it is more and more important to have a strong strategy in place in order to build your social presence. With that in mind, I wanted to provide the following 4 tips to get more Facebook Likes.

According to Facebook, Like buttons get 3 to 5 times more clicks if:

  • The Like button version that shows thumbnails of friends is used
  • The like button allows people to add comments
  • If the like button appears at both the top and bottom of articles
  • If the like button appears near visual content like videos or graphics

If you don’t believe me, just read some of the astounding statistics MetaCafe reported after implementing these Facebook Like button tips:

  • The number of daily likes more than tripled, going from an average of 2,000 likes per day to over 7,000 likes.
  • Daily referral traffic from Facebook to Metacafe doubled, going from about 60,00 to 120,000.
  • Total Facebook actions (likes, shares, comments) rose to 20,000 per day.

So, it looks like you have some work to do but work with a lot of reward at the end!

What about you – what Facebook Like button tips have you found that work well?