Real estate advertising on social media sites is gaining popularity quickly. Realtors can engage with millions of potential buyers and sellers on Facebook, without leaving their office. The reality is someone is always looking to buy a new home, or sell their existing home. As Facebook continues to attract millions of new users each year, Realtors can certainly take advantage of its low advertising cost.
Any real estate agent that knows how much physical time goes into drive from one location to another next, will appreciate the benefits social media advertising. Listed below are (five) tips real estate agents can use to enhance their sales and attract new customers.
Facebook attracts hundreds of users per day. Consumers are either looking for a new brand, a new business, reaching out to friends or family, or searching for a dream house. A savvy real estate agent can use this information to connect with potential buyers, sellers, and renters.
Facebook is the number one social media site that everyone embraces wholeheartedly. It is a place where people put their trust and confidence. If someone is looking for a new home, they are sure to make it known on Facebook, which is one of the several reasons real estate agents can (and should) leverage their Facebook presence for the benefit of their business.
Advertise New Property Listing
Before the internet, real estate agents adapted to posting their vacancies in local newspapers, and magazines. Thanks to social media sites like Facebook, posting new properties is as easy as clicking a mouse or pushing a button. When new properties become available, agents can list the property online and wait for customers to respond.
Customers find it more convenient to search for a new house or rental property using various apps, including to Facebook, from the comfort of their mobile phone. It is just as easy for people to grab their phones and tablets, while they are on the go, and search for the perfect place to live, without talking on the phone. Email correspondence from inside the Facebook app or website makes setting up appointments quick and simple.
Best of all, Realtors can list their entire list of homes online without paying a fee, since Facebook is free to use. Businesses have already found out that advertising on social media sites attracts consumers from other locations. If someone is looking to move to another part of town, or to another city, state or country, Facebook is the best place to search. When real estate agents place their properties online, they are making a connection with potential clients from one end of the globe to the next.
Schedule a Virtual Tour
Everyone wants to look at the home or apartment they are thinking about buying or renting. However, not everyone can make that important trip in-person, due to job restraints, or time conflicts. Virtual tours provide a means for potential renters, and buyers to scope out a property before they invest their hard earned money. Savvy real estate agents can showcase their best properties, and make them available to clients any time of the day or night. Realtors never need to be online while clients are, so the process of virtual touring can be a private event.
Clients can look at every room in the property, from every angle. This gives clients an idea of what the property actually looks like in person and up close. Realtors can showcase their best properties. In some cases, real estate agents can re-introduce existing properties, and include some extra features, they failed to include before. Virtual touring is an advertising tool that no real estate agent should be without.
Make an Appeal to Potential Customers
An appeal is words used to persuade or convince someone to perform the desired task. When real estate agents place their property online, they should include a call to action section. This section is a soft sell approach, that really works. If clients find a property they are interested in, they need to know as much as possible about the property:
- How much are the deposit and rent?
- Where is the property located?
- What amenities are available, if any?
- Which part of town is the property located?
- How many square feet is the total property?
- Is the property available for contract, lease or month to month?
Most importantly, real estate agents need to list their personal profile, with their listings or in another section on the page. This includes contact information such as; name, company name, address, telephone number, license number, and email address. Not only will this build credibility, it also help clients to form a connection, knowing that they have access to the person, who is actually showcasing the property.
Add New Clients to their Database
When clients visit Facebook, looking to buy or rent a property their names can go into a database. At this point, clients can complete an online application or contact form. From this information, agents can create a potential listing or database of clients looking for homes, apartments, or rentals. Data collection is an important part of any business.
Real estate agents are marketers in a sense, and whether they sell or rent a home, office, or condo is dependent mainly on their presentation of the property. New clients often stay around, especially investors. If properties are well maintained, reasonably priced and available within a reasonable time, clients are more apt to respond.
A two-way dialogue is important. Clients should be able to send an email to the agent, from the website, or send a text message. Once clients enter their information on the site, agents can use this information to help serve clients with a particular interest. A database should include sections like; buyers, sellers, renters, investors, and their budget amount, and whether or not they are paying cash or looking for financing options.
Coming Soon Listing are Popular on Facebook
Community or neighborhood Realtors, pride themselves on building community relationships. The most popular listings that keep people coming back to the website is the phrase “coming soon.” Clients that are looking for the special home or property may come back to the site from time to time, searching through the coming soon section. Coming soon sections normally include new listings. New listings are also fun to list and yes, they are exciting to new clients. It is like putting your hands in the cookie jar and pulling out your favorite cookie.