About Jon Clark


Jon Clark is an Internet Marketing Consultant, Entrepreneur and current editor of the California Apartment Blog. Jon loves coffee, sports and NY. You can follow him on Twitter @jonleeclark or circle him on Google+.

Posts by Jon Clark:

Facebook Attempting To Overtake Smartphone Arena with Glancee Acquisition

Facebook takes another step on its way to the domination over the social smartphone environment. This time, it’s Glancee, a social network based on the location of people that are near you. A little less than a month after its acquisition of Instagram, Facebook has acquired the competitive location-based social application called Glancee. Amid its(…)

Facebook Buys Instagram for $1B – Recap

I know this is a bit behind but, in brief, the world’s biggest social network acquired the world’s biggest mobile social network on April 9, 2012. This does not mean that Instagram’s platform will simply be absorbed into FB and disappear. Zuckerberg’s explanation: “We believe these are different experiences that complement each other. But in(…)

Facebook Ad A/B Split Testing Ideas – Infographic

Not too long ago, I offered a handful of tips on optimizing your Facebook ad campaigns. Below, I wanted to offer some suggestions to test and optimize your Facebook ad creative. Testing should be a constant tactic to improve your results and, while some of these options won’t be available via Facebook advertising, there should(…)

Facebook [Next Generation] Open Graph Apps

Everyone has likely seen Spotify popping up in their News Feeds since last year, but Facebook continues to roll out new Open Graph apps – over 60 in just the last few weeks. With that in mind, I wanted to share a quick overview of how Open Graph apps are starting to (and can) be(…)

How to Market Your Biz on Facebook – 3 Simple Tips

About 70% of small companies market themselves on Facebook, online business network MerchantCircle reports. Use the site the right way, and you’ll turn fans into customers. Take it Offline Give followers a compelling reason to get to the point of purchase. You might offer, say, a discount or promo T-shirt if your fans come to(…)

Rumor Mill: Facebook to File for IPO Next Week

The long-awaited tech IPO of the year — perhaps of the decade — is on. According to the Wall Street Journal, Facebook will file its paperwork for an Initial Public Offering this coming Wednesday. As you might expect, the Wall Street Journal’s source remains unnamed, however, The Journal has a track record for breaking such(…)

5 Tips for Optimizing Your Facebook Ad Campaigns

Advertising on Facebook is an excellent way to reach a large number of consumers.  Facebook ads offer a cost effective marketing option that every business should consider.  As more people join Facebook every day, the opportunity to reach millions of consumers continues to grow for every business.  In order to increase the success you have(…)

Facebook Chat Emoticons: The :Putnam: Code Still Works

If you’re like me, you’ve probably spent a lot of time on Facebook Chat. Invariably, everyone gets tired of walls of text. Or, your sentiment might be heavier with a picture. So, looking for a way to spruce up your Facebook chats? I’ve compiled a list of all of the Facebook emoticons that can be(…)

Senior Citizens and Social Media – Are Seniors Using Facebook?

We naturally think of social media as the province of the young and hip. Our stereotypical image of a new-media-savvy person is young, spectacled, and nerdy, clad in sneakers and T-shirt, with a tattoo or three and an occasional piercing, slurping Red Bulls and munching junk snacks while hiding his lingering acne. Older people, we(…)