About Jon Clark

http://www.jon-lee-clark.com

Jon Clark is an Internet Marketing Consultant, Entrepreneur and current editor of the California Apartment Blog. Jon loves coffee, sports and NY. You can follow him on Twitter @jonleeclark or circle him on Google+.

Posts by Jon Clark:

6 Deadly Mistakes to Avoid with Facebook Ads

6 Deadly Mistakes to Avoid with Facebook Ads

Facebook is one of those social media platforms that people sleep and wake up with, and thus, a potent medium for advertising your products and services. Today, Facebook ads make a vital part of every great PPC marketing agency’s marketing strategy. The importance of this means of digital marketing can hardly be undermined.

But, since everyone isn’t a pro, there could be some blunders in your Facebook ads staring in your face and you might still be failing to see them. Here are 6 deadly mistakes that you need to avoid.

1. Going Too Liberal With Your Budget

It’s plainly easy to commit this blunder. Facebook ads run like any other ads. It takes a couple of days to track down the result. What unseasoned marketers end up doing is running the ads in the campaign too quickly and exhausting the entire budget almost immediately.

No matter how big a budget you have, PPC marketing needs time. For any ad impression that you publish, it will take you at least 3-4 days to see if you are actually achieving your objectives. Facebook actually ends up tweaking the delivery of your ad impressions based on the results that they have already achieved.

Suppose, your ad is doing well with users of age group 18-25 years, Facebook will make it appear more often to the users of the same group. So, if you do not take time to let this happen and observe it, you will end up using up the entire budget too quickly in running all the ads at once. You will not get a chance to optimize your ad campaign.

Makes sense? Wait for 3 to 4 days after each ad before you can add a new one, or pull down or edit the old ones.

2. Creating an Audience That’s Too Large

Facebook ads give the precision of focus that no other platform can. However, most people, while targeting an audience, end up aiming for MORE, even if it is too general to generate any results at all.

Now, what this strategy does is, it makes you spend substantially on reaching more people but gets you comparatively very few conversions. You reach a lot of audiences, out of which, unfortunately, not many are relevant to what you are selling. You clearly miss the RIGHT audience in that case.

Here is a broad estimate in numbers of how you should go about aiming at your audience base:

Cold audience – the ones who do not know of you – 500,000 to a million people

Warm and Hot audience – the ones that are in contact with you one way or another – depends on your email lists of users or Facebook fans and followers.

3. Forgetting that Most People Access Facebook on Mobile Devices

There can be no bigger blunder than failing to consider that a majority of Facebook users are going to access it on mobile devices like smart phones, tablets and iPads. If we look at statistics, in December 2016 there were 1.5 billion mobile DAU (daily active users). 2015 reflected a good 23% fewer of such users. Creating an ad copy that is too big or lengthy for a mobile device is a fatal mistake.

ALWAYS remember this – Facebook is not restricted to personal computer. Mobile devices are a big champion when it comes to Facebook and other social media. So, it is essential to create a copy that you preview on the desktop version as well as the mobile version before it can be published. Make sure that the ad is compatible within the scope of the mobile screen without having to scroll up or down, left or right. The text especially, shouldn’t appear cut off.

The best way to achieve a compatible copy is to keep the text short and sweet, accompanied by a compelling call to action – a great sight for any user’s quick glance.

4. Falling Prey to Information Overload

So, your product/service has a lot of benefits and you want to put them all in your ad. Go ahead and do it, only if you want to dig the grave for your Facebook ad campaign. Information overload is what a lot of ads are flawed with. Ads that read too long, congested with paragraphs that run for donkey’s years are bound to push the viewer off your ad at once.

The user is not there looking for your product/service on Facebook. You just happen to be there. When your ad has too much text to read, or worse, has images that contain long texts, you’re doomed. The user will not stay to read the ad. It acts like a viewer repellant instead to acting like a viewer magnet. There are ads that flash the “read more” prompt. Do you click on them? Probably not! So, how can you expect Facebook users to actually make that Herculean effort of reading the entire text for something they probably weren’t even looking for, in the first place?

Your ad should read like you are taking important bullet point notes of it. Leverage the USP of your offer in the ad, and that is what will get you clicks as well as conversion later. Capturing the attention is half the battle won already.

5. Driving the Audience to the Home Page

Ooh! Here’s a cool fidget spinner on Facebook. Let me click the ad and buy this great spinner for myself. But, uh oh! They led me to the home page.

Yes, that is a terrible mistake. Whether you want to sell a product/service, or get a sign up, or looking for a referral, sending your audience to the home page is like kissing your audience goodbye forever. It’s too much effort for the user to go any further.

The URL that your ad must contain is that of the landing page on which you wish your audience to complete the action – sale, sign up form, newsletter, referral form – no matter what it is.

6. Missing a Call-to-Action

Please believe us if you will, but there are ads that miss a CTA. What, in that case, is the viewer supposed to do? You have a sale going and you want people to click now to get a 5% extra discount. Did you mention that they should click right here right now to avail that discount?

Well, you may argue that the consumer is intelligent enough to use common sense and click the ad. Well, that is true. However, a final CTA is what pushes users to click, especially if they are sitting on the fence. A compelling CTA provides the viewers a direction to head in, so don’t miss your opportunity to turn them into your customers.

Discovering the Benefits of Facebook Apps

Discovering the Benefits of Facebook Apps

In our modern age, we are already spending more time online than we are with any other media. To add to that fact, we are spending a lot of that digital time with our mobile devices–and, most of our mobile device time is spent using apps.

So, why don’t you have an app for your business yet? If you focus on just the U.S. market, Americans are spending over five hours per day in the digital world–around two hours of that time is spent on mobile devices. This is up 575% from 2010. This shows that customers want and need the simplicity and focus which apps provide. And, with Facebook being the largest social media site to date, it makes sense to build a Facebook app. We will share the benefits below

What is a Facebook app?

The Facebook App Center is where you can find apps and games. All you have to do is search for a specific game or app by entering its name into the search box. You can also use the search box to find the app’s website and send the app to your phone or tablet. Facebook apps are designed to utilize the core technologies of the Facebook platform. They also integrate Facebook’s notifications, news feed, social channels and other features to help generate interest among Facebook users.

Building a Facebook app

To create a Facebook app, you need an account. You then need to add the Developer application to your Facebook profile and click “Set Up New Application.” After that, you will name it, agree to the terms and load your logo. The good news is you don’t need extensive coding skills to create a Facebook app. However, you do need to have some basic knowledge of PHP and MySQL.

Also, all apps are written in HTML, Javascript and CSS. Plus, you can use any What You See Is What You Get (WYSIWYG) HTML editor to write the content you want displayed in your Facebook application. The Graph API is the core of the Facebook platform. It uniformly represents objects in a graph, as well as the connections between them such as relationships, shared content and photo tags. Once you’ve created your app, anyone can add it to their profiles. Of course, you can always get help.

Building a Facebook App

Benefits of Facebook apps

  1. Increased engagement. There are many reasons to create a Facebook app such as using it to promote competitions, special offers, events and contests. This helps to involve people with your brand and to build relationships. In addition, it encourages people to interact with your brand.
  1. It increases web traffic. If you promote your app through Facebook, you can then increase web traffic to your site.
  1. Improves customer retention. Your app can add value to your existing customers by making it easy to interact with your brand. They also want to know that you are active and engaged. By ensuring a steady stream of relevant content, you create more opportunities for customer retention and up-selling.
  1. Enhance brand awareness. The whole world uses Facebook. If you showcase a well-designed app, it can elevate the image and profile of your company with your target market. It shows you have technological and business savvy. Plus, you make it convenient for your prospects to find you.
  1. New customer acquisition. By creating an app on Facebook, you can find customers that you might not have found through other means such as online advertising. It can also be used as a lead generation tool for reviewing potential prospects’ profiles as a means of qualifying leads.
  1. It’s cool. Having an app on Facebook is deemed as exciting. You can never tell who is using Facebook. To illustrate, a prospect may be doing research on your company and check Facebook to see if you have a presence there. They see your app and a few positive posts about your brand. This could be one of the deciding factors over whether or not they utilize your goods and services. The fact is, Facebook continues to gain in popularity and that isn’t not going to decline significantly any time soon.
  1. A viral effect. Facebook has the leverage to make content go viral. One post or one app can be shared millions of times. This takes word-of-mouth to an entirely different level. Crowds attract more crowds. When prospects see their friends using and liking your app, that will influence their decision.

Some of the most popular and successful Facebook apps include Buffer and Glassdoor.

Facebook continues to break down walls and expand in ways no one ever expected. It is a social media giant in every sense of the word. This is why, you need to have an app on Facebook and the sooner, the better.

4 Facebook Commandments That You May Not be Aware Of

4 Facebook Commandments That You May Not be Aware Of

Most businesses use facebook as an all around tool to improve their online presence. Unfortunately, there are still some that are not able to hit their mark. Ever wondered what went wrong? After all the trouble, effort and money what could possibly not work? Yes, this may be very hard to consider but this could definitely be with their Facebook marketing strategies.

It is understandable to assume such thing, especially if it is with Facebook, as it is the most popular platform worldwide. If that fact is not amazing enough for you, let me tell you that Facebook gives 75% sale and brand awareness increase for businesses that are able to utilize its business pages and features well.

Here are some unobvious crimes you may be doing that is causing your business’ downfall. It is not too late for a total reform. Better late than never!

1. Post regularly not often

Many do not realize the difference between the two. The goal is to stay active but posting too often does not fulfill this task. Based on audience feedback, 92% claims that seeing posts from the same company over and over again becomes annoying after time. This, later on, causes your target market to unfollow and ignore your marketing content.

Plot a map of schedule that will help you determine the best time to post your content. Categorize them by dividing your posts based on topic and type. We’ve listed below some labels to help you on dividing your content.

  • Fun posts
  • Informational posts
  • Curated posts
  • Blog Posts

2. Avoid leaving senseless comments on people’s posts

Building engagement is one of the key strategies  successful marketers work on every time they run a Facebook marketing campaign. Building engagement invites organic audience and usually provides positive results. It is considered the most proactive and natural type of strategy and yet, the most difficult.

Knowing how to communicate well with your target market is crucial and hard. Current trend, emotional connection and “online etiquette” must be considered before pitching in as communication as we all know is irreversible. It can grow or break your brand and business in no time. This being said, it is advisable to avoid leaving senseless and unnecessary comments and messages on people’s posts. Not only you carry your company’s name but you are also responsible for whatever they will feel and think. Leave them something good to remember

3. Do not ignore negativity

Staying silent in the midst of a controversy is a sign of professionalism. However, staying silent for a very long time can kill your business in silence too! Ignoring negativity is in a totally different level when comes to risks and many aspects of business.

It is best to answer questions properly, politely and shut down accusations before it even reach more people. Be sensitive of your audience and clients’ feedback. By simply checking your inbox, you can already minimize the possibilities of getting demands, refunds, bad criticism, false accusations and many more.

4. Never post Click-Baits

Click-baits are posts that are using intense headlines with unrelated content. This is stooping low. There are a lot of interesting and informational content out there you can find online, all you just need to do is search.

Doing this will just piss your audiences to the extent that they may unfollow you. Worse than that you can be called out for your poor sense of professionalism. Keep in mind that as a marketer, your main purpose is to meet your target market’s needs and to show them that you are the answer. When the headline sets the right expectation, it will be easier for them to see and give value to your efforts. When it doesn’t, they just bounce off.

How to Use Your Image Galleries on Facebook

How to Use Your Image Galleries on Facebook

If you have any experience in sales, you know that allowing people to look at a product is a big part of persuading them to buy. In fact, one of the things that have made Internet commerce so successful is that people can look at products repeatedly without driving down to a store to do it. This sets up a scenario where the potential customer is in a no pressure situation and can look over the product as much as they want without somebody harping on them to go ahead and buy. You can use this on Facebook to great advantage.

Images Need a Point

Look at some of the pages set up by businesses and you’ll see that some of the images they include are useless. They might have a picture of their storefront, a picture of some of their employees doing something that looks like fun and so forth. These might help to humanize the business a little bit, but it doesn’t really sell anything directly.

When you post an image to your page, make sure that there’s some sort of a point to it. For example, if you are launching a new product, post pictures of it so that you can entice people to buy. There is another way that you can utilize this strategy to great effect.

Check Other Venues

If you’ve shopped on Amazon.com recently, you’ve probably noticed that users can upload images of products and add them to the description, if they are approved by Amazon itself. One of the things you might want to do is look at your product as it is featured on sites like Amazon and see what images of that product are currently in use. Post different images of the product on your Facebook page.

This gives people a reason to check out your page, as they will be able to look at the product in a different light. It’s also extremely inexpensive to do this and, once you have the picture up there, it can keep paying off indefinitely.

The same applies to videos and other types of content. Take a look at how your product is represented on other pages and use your Facebook page to fill in the blanks for customers who may be interested in that product. If someone is online shopping for one of your products, there’s a good chance that they’re going to check out your Facebook page at some point. This provides you with an opportunity to make an impression.

People Pictures

There is room for pictures of your employees on your Facebook page. You should be creative about this, however. Generic snapshots of your employees standing in front of a piece of machinery or similar content really doesn’t offer your Facebook fans anything of substance.

Consider giving your fans a little peek into how your products are produced. For example, imagine that your company sells guitars. You could post pictures of the luthiers working on the guitars and that might make a big impression on the people who are interested in your products. They’ll actually be able to see people putting your products together and the care that goes into that process.

If you want to feature a lot of images, WordPress themes allow you to include them on your site very easily. You can also use these themes with other social networking sites, such as Flickr, and draw your image stream directly from them. One of the advantages of having your own domain is that you can be a bit more casual about images and include a whole lot of them for people to browse through, simply because the venue is a bit slower moving than Facebook.

10 Best Games on Facebook

10 Best Games on Facebook

There are a lot of people on Facebook; folks are almost shocked when they learn that someone they know doesn’t have an account. People do everything on Facebook from share things that are important to them, connect with old friends, plan events and play games.

Facebook is rife with games, some of which aren’t just games anymore by pop culture sensations. There are a lot of games, and some of the titles available via this social site are absolute gems. Other games are downright lousy.

With so many gaming options to choose from on this social site, how does one know which games to play. While trial and error can work, Facebook gamers will end up wasting a lot of time trying out absolutely abysmal titles and probably ending up with a few malicious apps invading their system in the process.

There are several places where you can find information on the best games that Facebook has to offer, and this is just one such spot. Here are 10 of the best games on Facebook that you will most likely love.

1.) Bejeweled Blitz. This 60 second gem swapping melee is one of the most popular games in the world. Easy to play and highly addictive, gameplay continues to stay challenging overtime. Comparing scores with your friends can give players a competitive spirit, and new bonuses and special gems give gamers just another reason to keep coming back.

2.) FarmVille. There are many imitators and many games modeled after this one, but FarmVille is the original. Tending to crops doesn’t sound like that much fun, but this game is huge. Easy to play and fun, the social aspect where your friends can assist you with tasks and look in on your crops makes it a perfect fit for Facebook.

3.) Texas Hold’em Poker. This is one of the top games on Facebook and the top poker game in the world. Texas Hold’em Poker has become a phenomenon, with folks all over the world watching it in their living rooms and playing in their kitchens, so it only makes sense that you can now play from your desktop too.

4.) CityVille. This top game is used monthly by about 49 million people, making it the most played game on Facebook. As the name suggests, it has a lot in common with FarmVille, except now instead of harvesting crops and building a farm, you have an urban center to struggle with.

5.) The Sims Social. The Sims and the other Sim games that have come before it have been much loved games for about two decades, so it is no surprise that there is now a version of Facebook. Not as comprehensive as one of their off Facebook games, this social version lets you play with your friends for free.

6.) Words With Friends. This poplar Scrabble-like game became a mobile sensation as an app for the iPhone and iPad. Now available on multiple mobile platforms, it is also on Facebook. The game is fully integrated so you can play on Facebook or your mobile app against people on Facebook or on their phones. It is a terribly fun and addictive game for all ages.

7.) Tetris Battle. Tetris has been a top, much loved videogame title since the 1980s. Once a big name for console systems, this addictive puzzle game has popped up in several places online. It only makes sense that it has found a home on Facebook.

8.) Slotomania. People love to gamble, and when they can’t gamble, they love to play games that make it feel like gambling. You don’t have to be an adult to get into the fun of this popular Facebook game.

9.) Cafè World. As television chefs have turned into super celebrities, more and more people daydream about opening restaurants. Now instead of just daydreaming, they can do it virtually with this extremely popular game.

10.) Empires & Allies. This fun game lets you build up your own forces and secure your own territory. You do get to work with your friends, however, to defeat the Dark Alliance, which seems just social enough to be ideal for Facebook and a good time for you.

How Much Time Should Your Business Invest in Facebook?

How Much Time Should Your Business Invest in Facebook?

As the online world continues to move, develop, and grow, businesses need to learn how to adapt to the frequent changes. Facebook has been an important part of marketing for many businesses, but how much time should a business be investing in Facebook now?

The past few years of growth in the social media market have led analysts to believe that Facebook is not a worthwhile advertising tool anymore. But this doesn’t mean you should give up on building a group of Facebook fans or a community around which you can create awareness. The key is to find balance based upon your target market.

Does Facebook Work for Marketing Businesses Anymore?

A recent poll reported that one-third of Facebook users are spending less time on Facebook and more time on other social media apps—especially mobile ones such as Twitter. Facebook is not exciting, new, or interesting to users anymore, so many people are moving on.

Large Internet companies have come in three generations. First came Google and Yahoo—the search engines—to help the Internet get organized. Then, MySpace and Facebook pioneered the social media market leaving Google and Yahoo irrelevant from a social standpoint. Now as the third generation emerges, social apps, such as Twitter, are the most useful and relevant because of the stream of information. None of the largest companies have been able to transition to the next generation successfully.

How Users are Putting Facebook to Use

Facebook is not a marketplace (yet). Instead, it is a controlled way for people to connect with existing friends. Most users completely ignore the ads—and analysts have found them largely ineffective—and use it to interact with people they already know, not to look for new information.

The point here is that Facebook is a relational tool, not so much an advertising platform. So you should plan on spending time building connections and rapport, not just blasting posts with your latest product offerings.

Generally, news breaks first on Twitter because it is accessible and simple. Instead of only connecting with established friends, users can tweet with famous people, organizations, and businesses that they would otherwise be unable to have a personal connection with. Facebook lacks the speed and accessibility that businesses need to reach customers if the goal is fast exposure.

The Investment Decision

In order to decide how much time, if any, to invest in Facebook, study your target customer. Do they use Facebook? How often? Do they use another social media app more often? Has your business seen any benefits from being on Facebook? Look at your marketing strategy to see if your time and resources could be spent more effectively somewhere else.

The key lies in determining whether or not you should use Facebook as a relationship builder or just have a simple presence where people can find you if they search for you. There really is very little in between—either you build aggressively or let it sit. If you try to build a Facebook community half-way, it will be a huge waste of time.

If your target audience is engaged on Facebook and your particular business is about building relationships before and after the sale, then Facebook could very well be one of the best investments of time you could make. But if you’re looking for advertising opportunities, you’ll likely find other sites and social media platforms offer more effective means of connecting with customers.

3 Reasons People Unfriend You on Facebook

3 Reasons People Unfriend You on Facebook

“You have a new friend request from …” and the confusion is started. Who is this person? Where do I know him/her from? Should I accept his/her request?

Many Facebook users turn to a company to buy friends, fans and likes on Facebook for their internet marketing promotion; so you may get such a friend request.

This issue is one of those which arise various feelings in people: fear, irritation, anger, laugh, joy so on. Sometimes we face this difficulty on Facebook: accept this friend request or not? Generally, we accept this kind of questionable requests but it does not take much time in order to regret doing so.

Actually, there are certain things which sooner or later make us unfriend this or that person depending on different reasons. These reasons are either obvious from the beginning or are being born during the “friendship”.

A number of research studies have been conducted in order to understand why people unfriend on Facebook and which are the most logical reasons. Here are the top three reasons:

  1. The first thing which very often makes people angry and gets on their nerves is posting unimportant things too often. It’s not always interesting to know the details of your friends’ everyday life and where do your friends on Facebook go, what do they do, what do they eat or drink, where are they about to go with their family on weekends?
  2. The second reason for unfriending is the fact that you have not met that person for a long time, and so called face-to-face contact between you has been during school times.
  3. Another reason which very often annoys people is status updating. Your Facebook friends may get angry when you update your status too much or too little. So be attentive if you do not want to lose your friends on Facebook. So, many people update their statuses just a couple of times a week. This is less irritating or annoying.

So there is no need to panic when seeing a new friend request. Just get to know who is that person, if after that you anyway do not want to friend with him/her ignore the request and put an end to all doubts.

5 Press Release Myths Debunked

5 Press Release Myths Debunked

All businesses can use some good PR. A well-composed press release will garner you the attention of your business’ target audience. This is without you hiring a mascot to hand out flyers and posters to random people on the streets.

Sadly, a well-composed press release is one thing that a lot of eCommerce businesses are missing out on. The reason for this is because a lot of entrepreneurs have a dark PR myth cloud over their head.

Well, it is high time to chase that dark cloud.

Myth 1: Your press release will not get published anyway

In times past, businesses submit their press releases to journalists. These journalists will then decide if the material is worthy to be put in front of the public.

In today’s internet age, getting word about your brand is not as nerve wrecking.

All you need to do is compose a press release and then sign up for press release submission sites. These sites do not only publish your material. They also syndicate your submission to relevant news outlets.

If you are a startup business, then it is wise to invest in a good PR service. Such a service can cost at about $300.00 for one press release.

This means that getting published is no longer a decision for picky press people to make.

Now what if you cannot spend that much money on a piece of press release? Read further.

Myth 2: Press releases are for big companies only

If you are working with a shoestring budget? Believe it or not – there are press release sites that are more forgiving on the pocket.

These sites, however, often do not include distribution services. Their site rankings may also not be as impressive as their pricier counterparts.

Also there are even PR submission sites that you can use for free.

Ultimately, press releases are not for companies with the big bucks only.

However, because these sites are free, you can expect to do a little bit of work. Free and cheap press release submission sites are limited in features.

This “little bit of work” can include profiling page rank to make sure that you are submitting to one with at least a 4 or 5 PR. This can also mean going the manual route when choosing distribution channels.

This brings us to the next myth.

Myth 3:  Submission sites are the end of the line for your press release

Depending on the size of your budget, PR sites will do your press release a lot of service. However, getting your release published is not the end of the line for you.

This is because you can still do at least a few things to amplify the benefits you get from your press release.

Your options on getting the most of your press release are endless. This means that submissions are definitely the end of the line for your press release.

Once your PR is published, you can create looped and timed social media updates of it on your social accounts. You can also publish a blog post about it right on your blog.

You can even setup monitoring streams on social media and Google alerts so you can pitch your release directly to qualified persons.

Myth 3: Nobody will read your PR anyway

Did you know that images, videos, and other forms of media can be incorporated in a press release? Multimedia is a sure way to grab and hold the interest of just about any person who comes across your press release.

Remember: where interest is, attention & action follow.

Here is a tip: use branded graphics when incorporating media into your press release. It can be a case study in one of your previous projects in the form of an infographic or a fun infomercial.

Now, because images and videos are but ingredients to the recipe make sure that your PR’s text is in itself a publish-worthy one.

Question: what if you just can’t pen even a simple press release? Is it the end of the world for you?

Answer: Absolutely not!

Myth 5: You will never have a publish-worthy PR

Let’s face it: you may ace your business and the services or products it offers. Thing is: you just can’t be everything. Say, you may be the best person to talk about your brand but putting your thoughts down in text is just not something you can do.

Good news is you can still have a publish-worthy press release. You can always hire a content writer to draft one for you. Don’t content writers cost a lot?

Most of them do, but you can always find content writer VAs don’t cost that much. This is without compromising the quality of their write-ups.

You can always have a publish-worthy PR.

With all these nasty press release myths debunked, there is now no reason for you not to get the perks of publishing a press release.

How to Define Your Brand in 6 Easy Steps

How to Define Your Brand in 6 Easy Steps

Brand = Minimalist You. Your brand is how your customers define you and that’s something you should be dictating and managing, not allowing to happen ad hoc. Whether you are looking to develop a brand from scratch or are looking for some basic ways to define it more effectively, consider the 6 steps outline below.

1. Personality: Character and Values

Start by outlining the essential values of your business. What core ideals are you built on? Who are you as a business? Once you have a list, revise it several times to find the best description of your business. Remember, your brand is a minimalist version of your business, so don’t expect to be able to cram a plethora of concepts into a small package. Keep it simple and focused.

2. Choose Your Words

From your value outline, write metaphors, slogans, taglines, and vocabulary that define and set your business apart from the competition. Creativity, clarity, and focus in the words of your business will drive the brand later. This is critical for helping guide the design and message. A brand tells a story – know your own story and how you want your customer to perceive it.

3. What Do You Offer?

Customers need to know what products/services your business offers. The clearer the description and promise of service—without vague terms such as quality, experienced, or trusted—the more likely customers will see how your business could fit into their lives. You only have a few seconds to make an impression and articulate your value and offerings. Make sure the customer knows exactly what you do in simple fashion. If they’re interested, they’ll research further.

4. Target Customers

After doing research and knowing your business, define your target customer. If you sell shovels and find out that men between the ages of 30-45 with an income below $60k/year will buy your shovels, build your brand to fit that perfect customer. Often you will have multiple customer groups and this is where sub-branding comes into play. You may need to position certain products and services a bit differently. The key is to understand that ideal customer so you know how to craft your brand message.

5. Customer Definition of Your Brand

In order to build up the credibility of your brand, let your customers speak for you. Use actual customer quotes about your business to evaluate and guide the branding process. How does customer opinion shape your brand? New customers are more likely to believe in your brand if the core customers convince them with their dedication and belief in your brand.

To know how customers perceive your brand, you have to have some conversations. This is where social media and surveying your customers is critical. Get feedback. It can be awkward to reach out to an unexpecting customer, but that’s what it takes. This feedback can be used to both fine-tune your efforts and also influence other customers.

6. Visual: Color, Fonts, etc.

Create a simple, meaningful, and consistent visual experience of your business for your customers. Think about the colors, shapes, and mood you want customers to see and feel in order to understand what your business represents. When you design a logo, consider that your logo represents the brand, but it does not define the brand, your business does. But your brand’s visual representation is critical for streamlining marketing efforts. The more consistent your brand is visually, the more likely they are to recognize it.

8 Things You Must Know Before Advertising on Facebook

8 Things You Must Know Before Advertising on Facebook

When advertising on Facebook, a company can reach a lot of potential customers all over the world. While this is mostly true, it is wise for an entrepreneur to understand a few things. In fact, here are eight things you must know before advertising on Facebook.

Anywhere in the world:

When advertising, whether one is selling knives or businesses services, they must realize that it is possible to advertise anywhere. Now, some people will want to change the settings and only show advertisements in their home country.

Must show images:

With a well-placed image, a company can impress a visitor and get them to click advertisements. At the same time, remember to keep the images simple and clean as people with smartphones and slow connections will appreciate it.

Clarity:

It is important that a viewer who sees the ad understand what it is for. Otherwise, he or she will not click the ad and a company will fail to attract many interested visitors. This is one of the most important things to understand as it is hard to get people interested when they don’t understand the product.

Call-to-action:

Now, it is easy to show off a product and get people interested. Of course, the business owner should take it further and have a call-to-action. With this, a company can compel people to spend money and get excited over a product.

Incentives:

Most people love incentives. When showing the ad, viewers are likely to click it when they can get a free item or discounted shipping. Luckily, the incentive does not have to be expensive, and a smart business owner can get people excited with an inexpensive giveaway.

Targeted:

Facebook allows people to target their audience. A smart entrepreneur should take advantage of this as he or she will save a lot of money and enjoy higher conversion rates. In fact, without this, a company owner will waste money showing ads to people who are not interested in the product or service.

Tracking:

Without tracking, a corporation will never learn about its customers. Fortunately, when setting up tracking software, it will not be hard to follow users and understand their thought process.

Daily spending:

With Facebook advertising, a business should strive to stay consistent. By setting the daily spending limits, one can avoid only showing ads occasionally.

Without a doubt, when one understands how Facebook ads work, they can find a lot of interested viewers who are likely to convert to customers.