Facebook can do a great deal for any business provided you put effort into maintaining your profile. Many who have negative experiences using social media for promoting a business fail from lack of effort. You can’t simply provide a few posts of information and expect visitors to flood your website or physical location. Like anything business related, social media success will be determined by your effort. Facebook can be a powerful tool if utilized properly.
Never use your personal profile in order to promote your business. There is nothing wrong with “liking” your own business page, but your customers and clients don’t care if your family reunion is delayed a week due to a rain storm. Your business profile should always be different than your personal one if you intend on attracting fans and patrons. It’s easy to set up a business page in Facebook and is it’s free to do so. In fact you can start with step 1 here.
There are a variety of widgets and HTML coding that you can add to your website in order to create a cross promotion. Whether you are using WordPress, Joomla, or coded the website yourself, you can add the Facebook widget in order to promote your business. By adding the controls for liking and sharing pages on your website, you can further promote your business on Facebook from those who find the content worthy.
3. Local Advertising
Once your business page is developed, Facebook allows you to create advertisements that can be created using a variety of criteria. Based on personal profiles and the information of users, your advertisements can be focused on local groups of people tailored to the kind of business you conduct. As an added feature, Facebook will even show you how many users can potentially see your advertisement based on your location and target audience.
One of the most appealing features of Facebook is the ability to link it to so many other social media platforms. Because of its popularity, you are able to connect social sites such as YouTube and Pinterest to your business page to further expand your promotional capabilities. However, you want to spend equal time developing those profiles as well if you want to succeed with social media marketing. For instance; any time you create a new image in Pinterest, it will be displayed in your Facebook profile as they could be connected depending on your settings.
One of the most powerful forms of advertising for any company is that from word-of-mouth. A business can be greatly affected by the experiences of previous customers and how they relate that experience to friends and family. Facebook takes that aspect to a higher level. If someone “Likes” a business in Facebook, all of his or her friends and family could see it – promoting additional interest. If anyone views that person’s profile they can see what he or she likes. It can start a snow-ball affect to create fans of your business.
Facebook can be more than just an area to chat with friends and family or play games. It can be a powerful tool for marketing purposes for the business as long as you put effort into the experience. Don’t assume that you will be instantly popular with the masses. Even the most successful of businesses had to develop the following they have today.
Ken Myers is the founder of http://www.longhornleads.com/ & has learned over the years the importance of focusing on what the customer is looking for and literally serving it to them. He doesn’t try to create a need, instead he tries to satisfy the existing demand for information on products and services.