There are currently over a billion users on Facebook and another several hundred million on Twitter and Google+. If you aren’t currently utilizing these social networks in your web site marketing game plan, you are going to quickly fall behind and regret it.
One of the best ways to take action right now is to add social networking buttons to all of the pages on your site. If you have a wordpress based site, this is as simple as downloading some free plugins and getting them loaded up on your site.
Speaking of wordpress and plugins, there is an excellent new plugin called Zang that allows ecommerce sites to offer coupons and discounts to their online shoppers in exchange for a simple social share.
This is a win-win situation for both the ecommerce site and the shoppers who are ready to make a purchase from a site.
This is how it works…
- A visitor goes to a site and clicks on the product they want to buy.
- Instead of going right to the order form page and completing the purchase, it asks if they would like to get a coupon for sharing the page promotion with their social friends.
- If you click yes the offer is then sent to your Facebook status, then your checkout page is then credit with an instant discount.
This is a perfect example of how social sharing can be used to increase business on a actual conversion and return on investment process.
So many companies and web sites are trying to be hip and cool with their social media marketing, but only a very limited amount of them can actually track their results back to a dollar amount and show real value.
Through the use of social sharing buttons and premium plugins like Zang, you can make your web site or blog stand out from the crowd and take advantage of the one billion plus users who are on all of the major social networks.