How to Time your Facebook Posts to Increase Engagement Rates?

Facebook has users from all over the world, logging in pretty much all through the day, sharing, liking and communicating. When it comes to Facebook, as surprising as it may sound, timing is really important. What you say doesn’t just need to sound good enough to get noticed, it also has to be posted at the right time to be visible to most people in your network.

Increase Facebook Engagement Rates

Here are three effective ways you can time your posts perfectly to get most of your followers to notice them:

1. Post when most of your followers are active on Facebook

This can get a little bit tricky and would require you to spend some time in research. But if you can observe and recognize that golden time when maximum number of your followers engages with your Facebook page, you can share your posts during this hour and know that it will be seen by a larger share of your fans.

Facebook typically registers the maximum activity during the day, which eventually subsides after evening hours. Research has shown that the period between 11:00 AM and 04:00 PM is the best time in the day to post any major news announcement about your brand on your page.

If you have something very important to share with your fans, make use of this window to ensure that maximum people will get to see it.

2. Make sure your posts are always visible in your followers’ News Feeds

Ensure that there is adequate time gap between two posts so that the previous post gets as much visibility as possible before it gets pushed out of the News Feed by your new post.

Posting too frequently can actually have an adverse effect on the visibility of your posts, so time them well.

There are tools that can tell can analyze how your posts are doing in the first 48 hours of being posted. Using such tools, you can identify the right time to post again.

3. Monitor your Facebook posts’ efficiency to constantly improvise

Your audience may not behave the same way followers of another business in a different industry or sector behaves. There are no hard and fast rules that can apply to all brands every group of consumers has a different usage pattern.

The best way to identify your consumers’ patterns is by analyzing their activity on your Facebook page. How much time do your followers spend on your page? How often do they visit, and when does this happen? How many likes and comments do your posts get on an average?

Once you have concrete data to analyze, you will be able to identify how your followers use Facebook. Using this information, you can adjust the frequency and timing of your posts to drive maximum engagement.

The author Vishal Gumber is founder of an Australian app development company Appsquare.

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