Social media platforms have proved to be very useful within the world of business in recent years and it seems that every company worth their salt has a profile on at least one social media platform. Uses vary from brand awareness and search engine optimization to cultivating a forum style environment for communication with customers.
One brand doing very well on the social media front is online jewelery store Boticca. Their stunning products and loyal customer base have made for the natural building of popularity in their social media platform especially Facebook, with their 27,000 likes and Pinterest with their 700 followers.
With the aim of gaining a fuller understanding into their customers and how they act while using social media, Boticca took a sample of visitors to each site, (Facebook and Pinterest) and compared their habits.
Their infographic explains their findings. The ‘5 Things we have learned’ informative diagram gives insights into conversion rates, customer engagement, new users and sales.
Facebook Vs Pinterest: 5 Things We’ve Learned was researched and compiled by Boticca.
Facebook vs. Pinterest – 5 Things We’ve Learned
These look like potentially interesting stats but isn't more clairification needed?
For example, the infographic states that Pinterest has '51% lower conversion than Facebook' at the same time as 'Pinterest drives more sales than Facebook'. What are we counting as conversions here?
Also: a company with just 700 Pinterest followers has driven 50,000 visitors from that source in one month? Great if so but it would be pretty unusual.
Would be great to get some more detail on this as there's the basis here of something very useful.
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