Facebook takes another step on its way to the domination over the social smartphone environment. This time, it’s Glancee, a social network based on the location of people that are near you. A little less than a month after its acquisition of Instagram, Facebook has acquired the competitive location-based social application called Glancee.
Amid its efforts to stay updated the latest trends of the changing technological advancements, Facebook penned down another deal to acquire Glancee – an endeavor to get hold of smartphone arena. This step by Facebook is seen as an attempt to settle its dominance in the smartphone world.
Facebook said in a statement:
“we are delighted to confirm that Facebook has acquired Glancee. The acquisition closed today. We can expect co-founder Andrea, Alberto and Gabriel to join the Facebook team to work on products that help people discover new places and share them with friends.”
Facebook has not disclosed the terms of acquisition of Glancee yet. Recall that less than a month ago Facebook took the mobile platform based on sharing photos, Instagram, for $1 billion, now the largest social network in the world has said that his sights are set on the mobile environment.
For those unfamiliar with the application, the concept allows users to meet new people who also use the application and are near to your location, providing details which you have in common— as friends or colleagues. Apparently, this acquisition by Facebook could come from the hand of a major update to its mobile app that allows the user to also add options of location and image editing if you choose to also share with Instagram filters.
It’s easier to buy companies and polish them to get to work on something new and this may be the secret behind these purchases, but you never know, at the end of the day you still did not understand why Mark Zuckerberg bought FriendFeed for example, or is it possible that it was simply a competitive play.
What are your thoughts on the latest acquisitions by Facebook?