Not too long ago, I offered a handful of tips on optimizing your Facebook ad campaigns.
Below, I wanted to offer some suggestions to test and optimize your Facebook ad creative. Testing should be a constant tactic to improve your results and, while some of these options won’t be available via Facebook advertising, there should be a handful of suggestions to spur the imagination!
Pay special attention to the photo A/B testing options as these tend to drive the highest lifts in performance across Facebook.
[...] A/B testing comes in many forms that are considered to be very easy to use, one of these is the Visual Website Optimizer that is known to provide series of qualities that is perfect for this type of testing. HTML’s hard code programming and JavaScript’s application software are also considered excellent if you excel on these types of coded structure. The choices when it comes to the tools needed on A/B testing are not limited HTML and Java but you also have the choice of Test &Target by Omniture too. This type of testing requires the same setup regardless of what tool you use, a feature that is increases its easy structuring. [...]