Facebook Ad A/B Split Testing Ideas – Infographic

Not too long ago, I offered a handful of tips on optimizing your Facebook ad campaigns.

Below, I wanted to offer some suggestions to test and optimize your Facebook ad creative. Testing should be a constant tactic to improve your results and, while some of these options won’t be available via Facebook advertising, there should be a handful of suggestions to spur the imagination!

Pay special attention to the photo A/B testing options as these tend to drive the highest lifts in performance across Facebook.

Ad Design Tips - Infographic
AdChop – More Profitable Ad Campaigns