If you’ve logged into your Facebook account lately, it’s likely you’ve taken notice of a number of new features. With that in mind, I wanted to share some updates about Facebook’s most recent product launches and provide you with details to share with your colleagues and clients.
Facebook believes that businesses will be better in a connected world. With that in mind, it makes sense that they are pushing features and product enhancements that will connect their 800M members to their friends and the things they care about in all new ways. This initiative starts with the News Feed making it faster and easier to find and engage with the things people care about.
Facebook News Feed and Ticker
It will now be easier to keep up with the people in your life no matter how frequently or infrequently you’re on Facebook. All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are the top stories posted while you’ve been away. If you check Facebook more frequently, you’ll see the most recent stories at the top of News Feed. Photos will also be bigger and easier to enjoy. Finally, you’ll start to see a real-time ticker on the right side of your home page that makes it easier to see what your friends are up to and join in the conversation.
Because these changes will help show people the most relevant content at the right time, we fully expect that the engagement on Page posts will stay constant or increase with this update. However, you might see some variations in the distribution the Page posts are getting in Page Insights.
Ads and Sponsored Stories will now be located right below ticker on narrow screens. On wide screens, they will remain where they currently are, while ticker will appear on top of the chat in the sidebar. Facebook has been working hard to improve the Facebook experience for users and advertisers and it is likely there will be new iteratations on the placement and behavior of these ads on the Home Page in the coming weeks.
Timeline, a new kind of profile, allows people to tell the story of their life and share the things they do on their favorite websites and apps. This enables businesses who have Facebook apps to communicate with people and their friends in even more relevant ways. Facebook launched new features that make apps a bigger part of the Facebook experience. When people add your app to their Timeline, they create a permanent connection, which lets them include the activities they do on your site or app in their Timeline – pretty cool!
And because it’s always better when people talk about you than when you talk about you, you can make sure more friends see what people share from your apps using Sponsored Stories. So if someone reviews one of your products or watches a movie on your site, you can make sure that his friends will see it on the right-hand side of Facebook.
Product Update Summary
All your news will be in a single stream with the most interesting stories featured at the top. If you haven’t visited Facebook for a while, the first things you’ll see are the top stories posted while you’ve been away. If you check Facebook more frequently, you’ll see the most recent stories at the top of News Feed. Photos will also be bigger and easier to enjoy.
Ticker will make it easier to see what your friends are up to in real time and join the conversation by simply clicking on one of the stories. Please note that ticker will only appear to people with enough friend activity (~75 friends).
Timeline represents a new kind of profile for people to express themselves and will be rolling out in the coming weeks.
Open Graph Targeting
Facebook will enable businesses to reach out to people with ads that are more relevant for them based on the activities they take in apps, that have been added to their Timeline. For example if you are an entertainment company premiering a new movie, you can target all the people who have added a movie app to their Timeline and who are “watching” romantic comedies.
Facebook will allow businesses to promote stories coming from their apps.
What is your take on the new Facebook features and layout?