Creating a Facebook Page – Step 2: Completing The Info Section

So after step 1, you’ve set up your Facebook page in the most appropriate category. Step 2 involves building out the “info” section of your Facebook page. Think of this section as the foundational content of your Facebook Page. The simplest way to configure your Facebook page is to follow the steps in the “Get Started” page. While this section will vary slightly depending on the chosen category, an example screenshot is below:

Facebook Info Section Template

At minimum, be sure your Facebook page has at least one photo and a few sentences listed in the “Info” section. For more of an impact, follow these step 2 tips for the strongest impact on social media optimization.

Facebook Page Info Section

Your “Info” – This section is vital in providing your Facebook users a place to visit should they want to know more about you, your website, or your company. Think of the info section as your “online Facebook resume”. With that in mind, it should list the following important details:

Artist, Band or Public Figure

  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • Affiliation – List any appropriate affiliations such as a band, organization or team.
  • Birthday – Update your birth date to enjoy a plethora of well wishers congratulating your on your day of birth.
  • About – What are you about – why do you have your own Facebook page?
  • Biography – Fill in your biographic details
  • Awards – Everyone wants to work with a prestigious individual. Have any accolades or awards worth noting? Add them in this section.
  • Gender – this one should be pretty easy 🙂
  • Personal Information – If you are a public figure, most are probably familiar with your celebrity life but what about some personal information folks might not know – that can be added here.
  • Personal Interests – What do you enjoy for fun or perhaps hobbies can be added here.
  • E-mail Address – Supply your official email address. This is vital for press inquiries as well as interested fans or clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

Company, Organization or Institution

  • Founded – Established companies can carry a little bit more ‘trust’ for users. Be sure to add in your foundation date.
  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • About – What are you or your business all about?
  • Company Overview – Provide a quick synopsis of your company or website.
  • Description – This area provides an opportunity to describe in detail your content and services offered.
  • Mission – What is the company or website’s mission statement? Add it here.
  • Awards – Everyone wants to work with a prestigious company or individual. Have any accolades or awards worth noting? Add them in this section.
  • Products – If you are selling something, what products are you selling? If you are offering services instead of selling products, you can list your services in detail. At the end of this list. add a link to your site where they can contact you and discuss project proposals in detail.
  • E-mail Address – Supply your official email address of your company. This is vital for press inquiries as well as interested clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

Local Business or Place

  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • Hours – For local business, feel free to update your hours of operation.
  • About – What are you or your business all about?
  • General Information – This area provides an opportunity to describe in detail your content and services offered as well as a quick synopsis of your company or website.
  • Price Range – For those selling products, this option allows for a notation of product price points.
  • Parking – Also specific to local business profiles is the option to supply details on parking options.
  • Public Transit – Add any local public transit details here.
  • E-mail Address – Supply your official email address of your company. This is vital for press inquiries as well as interested clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

Brands and Products

  • Founded – Established companies can carry a little bit more ‘trust’ for users. Be sure to add in your foundation date.
  • Release Date – for products specifically, add in your products original release date
  • Address – what area are your serving? Are you local or national? If you have a valid address, users will be able to check into your location.
  • Hours – For local business, feel free to update your hours of operation.
  • About – What are you or your business all about?
  • Company Overview – Provide a quick synopsis of your company or website.
  • Description – This area provides an opportunity to describe in detail your content and services offered.
  • Mission – What is the company or website’s mission statement? Add it here.
  • Awards – Everyone wants to work with a prestigious company or individual. Have any accolades or awards worth noting? Add them in this section.
  • Products – If you are selling something, what products are you selling? If you are offering services instead of selling products, you can list your services in detail. At the end of this list. add a link to your site where they can contact you and discuss project proposals in detail.
  • E-mail Address – Supply your official email address of your company. This is vital for press inquiries as well as interested clients. Note* I would advise against supplying your personal e-mail address, rather opt for something like ‘info@yourwebsite.com’ or ‘contact@yourwebsite.com’.
  • Website Address – What is your official website URL? This will be important as one of the first opportunities to drive Facebook traffic to your website.
  • Phone Number – If you have a toll free number or phone lines for incoming customers, then provide them in this section of your Facebook page.

While you probably noticed a number of similarities across all of these profiles, there are some slight nuances that help customize each category. Be sure to take advantage of these options to provide the best overview for your followers! Stay tuned for Part 3 – Adding the first posts to your wall.