Facebook Fan Page Strategy: Content Automation

The other day I wrote about some Facebook page content strategies to consider based on the goal(s) you are looking to accomplish. Today, I wanted to focus on another issue often encountered when managing a Facebook page – regularly updating your Page content.

Automating Your Facebook Page Content

The simplest way to save yourself countless hours in the admin section of your Facebook page is by automating your updates as often as possible. The easiest way to accomplish this is by adding your RSS feed to your Facebook Page. This will regularly take the new content you create and automatically cross-post to Facebook.

Step 1:

Once you’re logged in to your Facebook Page, click ‘Edit Page’ and then select ‘Apps’ from the left-hand menu:

Step 1: Adding RSS Feeds

Step 2:

Make sure the ‘Notes’ app is installed, then click ‘Go to App’ underneath the description of the app. You’ll be met with a customized Page for your notes content. You want to look at the bottom of the left-hand sidebar for a small link that says ‘Edit import settings’.

Step 2a

Step 2b

Step 3:

Once “Edit import settings” is selected, you’ll be brought to a page where you can paste in an RSS feed to import. As soon as that’s done, Facebook will start automatically publishing new content from the feed to your Facebook Page. Additionally, if the content has an accompanying image, it will automatically use that image as a thumbnail for the update, meaning that even auto-generated content looks great and can also impact your EdgeRank.

Facebook Page Content Automation Benefits:

Once your RSS feed is updated, it takes zero time to maintain this content channel. That said, your fans will love being able to keep up with new syndicated content which should increase the engagement through increased comments and ‘Liking’ these automatic updates.