I stumbled across this Facebook reporting guide for those who are interested in running Facebook ads, or already are! It’s called “Facebook Online Campaign Reports: Product Guide for Brand Advertisers”.
Since it was created earlier this year, I’m sure there’s some content that could be outdated – i.e. like vs. fan. That said, it is still worth the read to learn more about the reporting features available to Facebook advertisers.
You can view the report below or download a copy of the Facebook report for yourself.
Facebook Online Campaign Reports – PRODUCT GUIDE FOR BRAND ADVERTISERS