Zynga is one of the largest gaming platforms on the Facebook network right now. You may have heard of the game Farmville, one of the largest and longest running games thus far on Facebook. With millions of users, there is little doubt that Farmville alone could not be abandoned easily. Still, there are currently rumors that Zynga and Facebook are in somewhat of a war against each other.
Application developers are watching this rumor closely as it could signal a switch in the way that people interact with games on Facebook. Fox News recently picked up the rumor. According to Fox News, “Sources at Facebook described Zynga as a bad actor, which is putting profits before its users, and suggested that if the situation persisted it would be best if Zynga’s games left Facebook altogether.”
However, many people are not believing this. The fact is, it is unlikely that Facebook suggest that Zynga leave the Facebook Platform. It is unlikely that Facebook would want Zynga to just go away. The numbers speak of themselves. Consider the fact that Zynga’s Farmville sees some 24 million people every single day. If you compare this to the number of users who sign in to Facebook each day, it would amount to one tenth of all Facebook users.
Why would the two companies go to war? This is where there are even more rumors and speculation. With Facebook’s new payment methods it is requiring all games to collect money solely through the Facebook payment methods rather than through the individual games. In games like Farmville, the application is free to use but users can purchase additions to the game at minimal costs. Currently, they are making such purchases through the Farmville game, through the Facebook Platform. However, Facebook wants all of these funds channeled through their Facebook payment method which would standardize the process. However, Farmville users, like those of other games, are not happy about the switch. Estimates are that Facebook collects some 30 percent of every purchase made through their games, including through Zynga’s games.
In addition to this, keep in mind that Facebook’s security measures, including the way that security settings are ever changing and the way that “gifts” are able to be sent to and from users, have become more challenging for the game players. In addition, players have complained about the slow movement of Facebook in the game as well as lost gifts and other complications.
What has lead to additional speculation is the recent promotion that Zynga has done to encourage players to move to the Farmville.com platform. While it is likely that players will still sign in to Facebook through Farmville.com to access their current account, the move to its own platform like this could be some fuel behind the angry that Facebook is displaying toward Zynga.
Could this mean a break for the two companies? It is unlikely. Both are quite dependent on each other. It may mean some changes in the near future for game players and for Facebook users, though.
What are your thoughts? Do you think Facebook is making