Vitamin Water recently gave its Facebook users the opportunity to create a new flavor. Not only was the competition started on Facebook, but it ended up being all about Faceobok. The new flavor was revealed as “connect,” a cherry-lime concoction with 8 essential vitamins and some caffeine. Here’s the announcement from VW:
“Unlike the never-ending debate over whether it’s rock-paper-scissors or paper-rock-scissors, based on your votes and your designs, the latest flavor of vitaminwater has FINALLY been decided… introducing the black cherry-lime flavored vitaminwater named… connect! check out this new package- flavor & ingredients, name & label design- all inspired by you- our fans. it’s got 8 key nutrients plus caffeine. thanks for all your help- especially to the grand prize winner Sarah from Illinois and the four other finalist http://budurl.com/q27w. vitaminwater connect will be available in stores nationwide in march this year- so until then, stay hydrated- and keep your eyes here for news, updates and special offers for connect, including a possible sneak tasting opportunity. and btw… it’s rochambeau!”
You should be able to find the new, fully branded flavor on shelves this March, Facebook logo and all.
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