Study: Nielsen – Website Users Growing More Social

Nielsen User Study

Nielsen’s recently released study paints U.S. broadband users as “going social, and checking out Web videos.”

Consider this, 56% of active U.S. Web users spend on average 6 hours on Facebook per month. Even more interesting, Facebook is the third-most-visited site by users 65 years and older. All in all, the total time Americans spent on social networking sites in 2009 increased a staggering 277%!

Here are a couple additional thoughts from Nielsen’s study. The average U.S. worker spends five hours per month browsing social networks from the office. Nielsen also found that 32% of all mobile Web users visited a social network in 2009 – I definitely count myself in that percentage!

How about you? What percentile do you fall into?

Related posts:

1. New Productivity Study Suggests Facebook Costs Billions An IT Consulting Company – Morse-  estimates that use of...
2. Facebook Reaches 300 Million Users! Facebook is HUGE! 300 million users huge! It was little...
3. Social Media Is Tool Behind Betty White Success Many people have heard that Betty White was recently on...