fb.me – Facebook’s URL Shortener

The rise of short form blogging in the form of 140 characters (otherwise known as Twitter) has brought about an influx of URL shorteners.

Perhaps the most popular URL shortener, Bit.ly, has grown tremendously. Large corporations such as Coke have created their own and even Digg has gotten in on the action.

Bit.ly hasn’t encountered a ‘real’ competitor and is the clear market leader, but the URL shortener landscape is  about to become very competitive. Google recently launched a URL shortening service and Facebook now has its own URL shortener – fb.me. It’s unclear how long fb.me has been in operation but it appears to be rolled out on a limited basis. It does appear that whenever links are shared within a mobile interface (i.e. an m.facebook.com link), it is now automatically shortened using fb.me.

Fb.me is also active for Facebook usernames. For example, the short URL fb.me/jonleeclark will take you directly to my Facebook profile page. This will work for any username in the Facebook system.

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